diff --git a/src/cypher_templates.rs b/src/cypher_templates.rs
index 1938c39..ffc5832 100644
--- a/src/cypher_templates.rs
+++ b/src/cypher_templates.rs
@@ -59,6 +59,7 @@ RETURN
     )
 }
 
+
 use anyhow::bail;
 use serde::Serialize;
 use serde_json::Value;
diff --git a/src/enrich_whitepages.rs b/src/enrich_whitepages.rs
new file mode 100644
index 0000000..544a892
--- /dev/null
+++ b/src/enrich_whitepages.rs
@@ -0,0 +1,118 @@
+use anyhow::{Context, Result};
+use diem_types::account_address::AccountAddress;
+use log::info;
+use neo4rs::Graph;
+use serde::{Deserialize, Deserializer, Serialize};
+use std::path::Path;
+
+#[derive(Debug, Serialize, Deserialize)]
+pub struct Whitepages {
+    #[serde(deserialize_with = "from_any_string")]
+    address: Option<AccountAddress>,
+    owner: Option<String>,
+    address_note: Option<String>,
+}
+
+fn from_any_string<'de, D>(deserializer: D) -> Result<Option<AccountAddress>, D::Error>
+where
+    D: Deserializer<'de>,
+{
+    let s: &str = Deserialize::deserialize(deserializer)?;
+    // do better hex decoding than this
+    let mut lower = s.to_ascii_lowercase();
+    if !lower.contains("0x") {
+      lower = format!("0x{}", lower);
+    }
+    Ok(AccountAddress::from_hex_literal(&lower).ok())
+}
+
+impl Whitepages {
+    pub fn parse_json_file(path: &Path) -> Result<Vec<Self>> {
+        let s = std::fs::read_to_string(path)?;
+        Ok(serde_json::from_str(&s)?)
+    }
+
+    pub fn to_cypher_object_template(&self) -> String {
+        format!(
+            r#"{{owner: "{}", address: "{}" }}"#,
+            self.owner.as_ref().unwrap(),
+            self.address.as_ref().unwrap().to_hex_literal(),
+            // self.address_note,
+        )
+    }
+
+    /// create a cypher query string for the map object
+    pub fn to_cypher_map(list: &[Self]) -> String {
+        let mut list_literal = "".to_owned();
+        for el in list {
+            // skip empty records
+            if el.owner.is_none() { continue };
+
+            let s = el.to_cypher_object_template();
+            list_literal.push_str(&s);
+            list_literal.push(',');
+        }
+        list_literal.pop(); // need to drop last comma ","
+        format!("[{}]", list_literal)
+    }
+
+    pub fn cypher_batch_link_owner(list_str: &str) -> String {
+        format!(
+            r#"
+  WITH {list_str} AS owner_data
+  UNWIND owner_data AS each_owner
+
+  MATCH (addr:Account {{address: each_owner.address}})
+
+  MERGE (own:Owner {{alias: each_owner.owner}})
+  MERGE (own)-[rel:Owns]->(addr)
+
+  WITH rel
+  RETURN
+      COUNT(rel) AS owners_merged
+"#
+        )
+    }
+}
+
+
+
+pub async fn impl_batch_tx_insert(
+    pool: &Graph,
+    batch_txs: &[Whitepages],
+) -> Result<u64> {
+    let mut unique_owners = vec![];
+    batch_txs.iter().for_each(|t| {
+        if let Some(o) = &t.owner {
+          if !unique_owners.contains(&o) {
+              unique_owners.push(o);
+          }
+        }
+    });
+
+    info!("unique owner links in batch: {}", unique_owners.len());
+
+    let list_str = Whitepages::to_cypher_map(batch_txs);
+
+    // first insert the users
+    // cypher queries makes it annoying to do a single insert of users and
+    // txs
+    let cypher_string = Whitepages::cypher_batch_link_owner(&list_str);
+
+    // Execute the query
+    let cypher_query = neo4rs::query(&cypher_string);
+    let mut res = pool
+        .execute(cypher_query)
+        .await
+        .context("execute query error")?;
+
+    let row = res.next().await?.context("no row returned")?;
+
+    let owners_merged: u64 = row
+        .get("owners_merged")
+        .context("no owners_merged field")?;
+
+    info!("owners linked to addresses: {}", owners_merged);
+
+    Ok(owners_merged)
+}
diff --git a/src/lib.rs b/src/lib.rs
index 721d113..2f08e4e 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -1,4 +1,5 @@
 pub mod cypher_templates;
+pub mod enrich_whitepages;
 pub mod exchange_orders;
 pub mod extract_snapshot;
 pub mod extract_transactions;
diff --git a/src/warehouse_cli.rs b/src/warehouse_cli.rs
index e3dc3fd..4c9f0d5 100644
--- a/src/warehouse_cli.rs
+++ b/src/warehouse_cli.rs
@@ -1,9 +1,11 @@
 use anyhow::{bail, Result};
 use clap::{Parser, Subcommand};
+use log::info;
 use neo4rs::Graph;
 use std::path::PathBuf;
 
 use crate::{
+    enrich_whitepages::{self, Whitepages},
     load::{ingest_all, try_load_one_archive},
     load_exchange_orders,
     neo4j_init::{self, get_credentials_from_env, PASS_ENV, URI_ENV, USER_ENV},
@@ -72,6 +74,15 @@ pub enum Sub {
         /// size of each batch to load
         batch_size: Option<usize>,
     },
+    /// map owners of accounts from json file
+    EnrichWhitepages {
+        #[clap(long)]
+        /// file with owner map
+        json_file: PathBuf,
+        #[clap(long)]
+        /// size of each batch to load
+        batch_size: Option<usize>,
+    },
 }
 
 impl WarehouseCli {
@@ -129,6 +140,18 @@ impl WarehouseCli {
                 )
                 .await?;
             }
+            Sub::EnrichWhitepages {
+                json_file,
+                batch_size: _,
+            } => {
+                info!("whitepages");
+                let pool = try_db_connection_pool(self).await?;
+
+                let wp = Whitepages::parse_json_file(&json_file)?;
+                let owners_merged = enrich_whitepages::impl_batch_tx_insert(&pool, &wp).await?;
+
+                println!("SUCCESS: {} owner accounts linked", owners_merged);
+            }
         };
         Ok(())
     }