diff --git a/projects/plugins/jetpack/changelog/add-seo-link-help-center b/projects/plugins/jetpack/changelog/add-seo-link-help-center
new file mode 100644
index 0000000000000..c1e4a32da4b2b
--- /dev/null
+++ b/projects/plugins/jetpack/changelog/add-seo-link-help-center
@@ -0,0 +1,4 @@
+Significance: patch
+Type: other
+
+Open SEO upsell post in help center
diff --git a/projects/plugins/jetpack/extensions/plugins/seo/components/upsell.js b/projects/plugins/jetpack/extensions/plugins/seo/components/upsell.js
index 5abbf09ede8c6..e7a972c1b3cf0 100644
--- a/projects/plugins/jetpack/extensions/plugins/seo/components/upsell.js
+++ b/projects/plugins/jetpack/extensions/plugins/seo/components/upsell.js
@@ -1,5 +1,6 @@
 import { useAnalytics } from '@automattic/jetpack-shared-extension-utils';
 import { Button, ExternalLink } from '@wordpress/components';
+import { useDispatch } from '@wordpress/data';
 import { __, sprintf } from '@wordpress/i18n';
 import { external } from '@wordpress/icons';
 import clsx from 'clsx';
@@ -15,6 +16,7 @@ const UpsellNotice = ( { requiredPlan } ) => {
 
 	const buttonText = __( 'Upgrade now', 'jetpack' );
 	const supportUrl = 'https://wordpress.com/support/seo-tools/';
+	const supportLinkTitle = __( 'Learn more about the SEO feature.', 'jetpack' );
 
 	const onClickHandler = event => {
 		event.preventDefault();
@@ -22,6 +24,10 @@ const UpsellNotice = ( { requiredPlan } ) => {
 		goToCheckoutPage( event );
 	};
 
+	const helpCenterDispatch = useDispatch( 'automattic/help-center' );
+	const setShowHelpCenter = helpCenterDispatch?.setShowHelpCenter;
+	const setShowSupportDoc = helpCenterDispatch?.setShowSupportDoc;
+
 	return (
 		<>
 			<div>
@@ -33,9 +39,20 @@ const UpsellNotice = ( { requiredPlan } ) => {
 			</div>
 
 			<div className="components-seo-upsell__learn-more">
-				<ExternalLink href={ supportUrl }>
-					{ __( 'Learn more about SEO feature.', 'jetpack' ) }
-				</ExternalLink>
+				{ setShowHelpCenter ? (
+					<Button
+						onClick={ () => {
+							setShowHelpCenter( true );
+							setShowSupportDoc( supportUrl );
+						} }
+						className="components-seo-upsell__learn-more-link"
+						variant="link"
+					>
+						{ supportLinkTitle }
+					</Button>
+				) : (
+					<ExternalLink href={ supportUrl }>{ supportLinkTitle }</ExternalLink>
+				) }
 			</div>
 
 			<Button