diff --git a/projects/plugins/jetpack/changelog/change-jetpack-ai-logo-generator-block-toolbar-button b/projects/plugins/jetpack/changelog/change-jetpack-ai-logo-generator-block-toolbar-button
new file mode 100644
index 0000000000000..2412d7512243d
--- /dev/null
+++ b/projects/plugins/jetpack/changelog/change-jetpack-ai-logo-generator-block-toolbar-button
@@ -0,0 +1,4 @@
+Significance: patch
+Type: other
+
+Jetpack AI: show button label on logo block toolbar if site's logo is empty
diff --git a/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/components/ai-toolbar-button.tsx b/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/components/ai-toolbar-button.tsx
index 5dc1793f065d6..7e51b28339524 100644
--- a/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/components/ai-toolbar-button.tsx
+++ b/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/components/ai-toolbar-button.tsx
@@ -13,19 +13,24 @@ import type { ReactElement } from 'react';
 /**
  * The toolbar button that toggles the Logo Generator Modal.
  *
- * @param {object}   props              - The component props.
- * @param {Function} props.clickHandler - The handler for the click event.
+ * @param {object}   props                - The component props.
+ * @param {Function} props.clickHandler   - The handler for the click event.
+ * @param {boolean}  props.showButtonText - Use text for the button face or not.
  * @return {ReactElement} The toolbar button.
  */
 export default function AiToolbarButton( {
 	clickHandler,
+	showButtonText = false,
 }: {
 	clickHandler?: () => void;
+	showButtonText?: boolean;
 } ): ReactElement {
 	const toggleFromToolbar = useCallback( () => {
 		clickHandler?.();
 	}, [ clickHandler ] );
 
+	const text = showButtonText ? __( 'Generate', 'jetpack' ) : '';
+
 	return (
 		<>
 			<ToolbarButton
@@ -33,7 +38,9 @@ export default function AiToolbarButton( {
 				onClick={ toggleFromToolbar }
 				label={ __( 'Generate with AI', 'jetpack' ) }
 				icon={ aiAssistantIcon }
-			/>
+			>
+				{ text }
+			</ToolbarButton>
 		</>
 	);
 }
diff --git a/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/index.tsx b/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/index.tsx
index 6d87f4116ecf8..6fb31d290f74c 100644
--- a/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/index.tsx
+++ b/projects/plugins/jetpack/extensions/extended-blocks/core-site-logo/index.tsx
@@ -26,6 +26,7 @@ type CoreSelect = {
 		url: string;
 		title: string;
 		description: string;
+		site_logo: number;
 	};
 };
 
@@ -80,6 +81,7 @@ const useSiteDetails = () => {
 		domain: window?.Jetpack_Editor_Initial_State?.siteFragment,
 		name: siteSettings?.title,
 		description: siteSettings?.description,
+		siteLogo: siteSettings?.site_logo || 0,
 	};
 };
 
@@ -129,7 +131,7 @@ const siteLogoEditWithAiComponents = createHigherOrderComponent( BlockEdit => {
 			<>
 				<BlockEdit { ...props } />
 				<BlockControls group="block">
-					<AiToolbarButton clickHandler={ showModal } />
+					<AiToolbarButton showButtonText={ ! siteDetails?.siteLogo } clickHandler={ showModal } />
 				</BlockControls>
 				<GeneratorModal
 					isOpen={ isLogoGeneratorModalVisible }