diff --git a/apps/wpcom-block-editor/src/wpcom/features/tracking.js b/apps/wpcom-block-editor/src/wpcom/features/tracking.js
index 5feff65e4c304..b068b36373624 100644
--- a/apps/wpcom-block-editor/src/wpcom/features/tracking.js
+++ b/apps/wpcom-block-editor/src/wpcom/features/tracking.js
@@ -223,11 +223,29 @@ const getBlocksTracker = ( eventName ) => ( blockIds ) => {
  */
 const maybeTrackPatternInsertion = ( actionData ) => {
 	const meta = find( actionData, ( item ) => item?.patternName );
-	const patternName = meta?.patternName;
+	let patternName = meta?.patternName;
+
+	// Quick block inserter doesn't use an object to store the patternName
+	// in the metadata. The pattern name is just directly used as a string.
+	if ( ! patternName ) {
+		const patterns = select( 'core/block-editor' ).getSettings().__experimentalBlockPatterns;
+		const actionDataToCheck = Object.values( actionData ).filter(
+			( data ) => typeof data === 'string'
+		);
+		const foundPattern = patterns.find( ( pattern ) => actionDataToCheck.includes( pattern.name ) );
+		if ( foundPattern ) {
+			patternName = foundPattern.name;
+		}
+	}
 
 	if ( patternName ) {
+		const patternCategory =
+			// Pattern category dropdown in global inserter
+			document.querySelector( '.block-editor-inserter__panel-header-patterns select' )?.value;
+
 		tracksRecordEvent( 'wpcom_pattern_inserted', {
 			pattern_name: patternName,
+			pattern_category: patternCategory,
 			blocks_replaced: actionData?.blocks_replaced,
 		} );
 	}
diff --git a/apps/wpcom-block-editor/src/wpcom/features/tracking/track-record-event.js b/apps/wpcom-block-editor/src/wpcom/features/tracking/track-record-event.js
index d6fa285c73189..2721e40da1a5e 100644
--- a/apps/wpcom-block-editor/src/wpcom/features/tracking/track-record-event.js
+++ b/apps/wpcom-block-editor/src/wpcom/features/tracking/track-record-event.js
@@ -22,7 +22,7 @@ if ( typeof window !== 'undefined' ) {
 // Enable a events stack for e2e testing purposes
 // on e2e test environments only.
 // see https://github.com/Automattic/wp-calypso/pull/41329.
-const E2E_STACK_SIZE = 20;
+const E2E_STACK_SIZE = 100;
 if ( isE2ETest() ) {
 	e2ETracksDebug( 'E2E env' );
 	window._e2eEventsStack = [];
diff --git a/test/e2e/lib/components/site-editor-component.js b/test/e2e/lib/components/site-editor-component.js
index 13017867ebb44..b16dfe67f321b 100644
--- a/test/e2e/lib/components/site-editor-component.js
+++ b/test/e2e/lib/components/site-editor-component.js
@@ -8,6 +8,7 @@ import { By } from 'selenium-webdriver';
  * Internal dependencies
  */
 import * as driverHelper from '../driver-helper';
+import * as driverManager from '../driver-manager';
 import AsyncBaseContainer from '../async-base-container';
 import GutenbergEditorComponent from '../gutenberg/gutenberg-editor-component';
 
@@ -59,6 +60,23 @@ export default class SiteEditorComponent extends AsyncBaseContainer {
 		} );
 	}
 
+	async isBlockInserterOpen() {
+		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
+		return await driverHelper.isElementLocated( this.driver, inserterMenuLocator );
+	}
+
+	async openBlockInserter() {
+		const inserterToggleLocator = By.css(
+			'.edit-site-header .edit-site-header-toolbar__inserter-toggle'
+		);
+		if ( ! ( await this.isBlockInserterOpen() ) ) {
+			await driverHelper.clickWhenClickable( this.driver, inserterToggleLocator );
+		}
+
+		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
+		await driverHelper.waitUntilElementLocatedAndVisible( this.driver, inserterMenuLocator );
+	}
+
 	async openBlockInserterAndSearch( searchTerm ) {
 		await this.runInCanvas( async () => {
 			await driverHelper.scrollIntoView(
@@ -67,23 +85,43 @@ export default class SiteEditorComponent extends AsyncBaseContainer {
 				'start'
 			);
 		} );
-		const inserterToggleLocator = By.css(
-			'.edit-site-header .edit-site-header-toolbar__inserter-toggle'
-		);
-		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
+
+		await this.openBlockInserter();
 		const inserterSearchInputLocator = By.css( 'input.block-editor-inserter__search-input' );
+		await driverHelper.setWhenSettable( this.driver, inserterSearchInputLocator, searchTerm );
+	}
 
-		if ( await driverHelper.isElementNotLocated( this.driver, inserterMenuLocator ) ) {
-			await driverHelper.clickWhenClickable( this.driver, inserterToggleLocator );
-			// "Click" twice - the first click seems to trigger a tooltip, the second opens the menu
-			// See https://github.com/Automattic/wp-calypso/issues/43179
-			if ( await driverHelper.isElementNotLocated( this.driver, inserterMenuLocator ) ) {
-				await driverHelper.clickWhenClickable( this.driver, inserterToggleLocator );
-			}
+	async insertPattern( category, name ) {
+		await this.openBlockInserter();
 
-			await driverHelper.waitUntilElementLocatedAndVisible( this.driver, inserterMenuLocator );
-		}
-		await driverHelper.setWhenSettable( this.driver, inserterSearchInputLocator, searchTerm );
+		const patternTabLocator = By.css(
+			'.block-editor-inserter__tabs .components-tab-panel__tabs-item[id$="patterns"]'
+		);
+		const patternCategoryDropdownLocator = By.css(
+			'.components-tab-panel__tab-content .components-select-control__input'
+		);
+		const patternCategoryDropdownOptionLocator = By.css(
+			`.components-tab-panel__tab-content .components-select-control__input option[value="${ category }"]`
+		);
+		const patternItemLocator = By.css(
+			`.block-editor-block-patterns-list__list-item[aria-label="${ name }"]`
+		);
+		await driverHelper.clickWhenClickable( this.driver, patternTabLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternCategoryDropdownLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternCategoryDropdownOptionLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternCategoryDropdownLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternItemLocator );
+	}
+
+	async closeBlockInserter() {
+		const inserterCloseLocator = By.css(
+			driverManager.currentScreenSize() === 'mobile'
+				? '.edit-site-editor__inserter-panel-header .components-button'
+				: '.edit-site-header-toolbar__inserter-toggle'
+		);
+		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
+		await driverHelper.clickWhenClickable( this.driver, inserterCloseLocator );
+		await driverHelper.waitUntilElementNotLocated( this.driver, inserterMenuLocator );
 	}
 
 	async addBlock( title ) {
@@ -179,4 +217,37 @@ export default class SiteEditorComponent extends AsyncBaseContainer {
 			);
 		}
 	}
+
+	async dismissNotices() {
+		const snackbarNoticeLocator = By.css(
+			'.components-snackbar[aria-label="Dismiss this notice"]'
+		);
+
+		const notices = await this.driver.findElements( snackbarNoticeLocator );
+		for ( const notice of notices ) {
+			await driverHelper.clickWhenClickable( this.driver, () => notice );
+		}
+
+		await driverHelper.waitUntilElementNotLocated( this.driver, snackbarNoticeLocator );
+	}
+
+	async insertBlockOrPatternViaBlockAppender( name, container = 'Group' ) {
+		const containerBlockId = await this.addBlock( container );
+		await this.runInCanvas( async () => {
+			const blockAppenderLocator = By.css(
+				`#${ containerBlockId } .block-editor-button-block-appender`
+			);
+			await driverHelper.clickWhenClickable( this.driver, blockAppenderLocator );
+		} );
+
+		const quickInserterSearchInputLocator = By.css(
+			'.block-editor-inserter__quick-inserter .block-editor-inserter__search-input'
+		);
+		const patternItemLocator = By.css(
+			'.block-editor-inserter__quick-inserter .block-editor-block-types-list__item, .block-editor-inserter__quick-inserter .block-editor-block-patterns-list__item'
+		);
+
+		await driverHelper.setWhenSettable( this.driver, quickInserterSearchInputLocator, name );
+		await driverHelper.clickWhenClickable( this.driver, patternItemLocator );
+	}
 }
diff --git a/test/e2e/lib/gutenberg/gutenberg-editor-component.js b/test/e2e/lib/gutenberg/gutenberg-editor-component.js
index 0adf832948a2c..4cac5c3fbcad3 100644
--- a/test/e2e/lib/gutenberg/gutenberg-editor-component.js
+++ b/test/e2e/lib/gutenberg/gutenberg-editor-component.js
@@ -230,31 +230,58 @@ export default class GutenbergEditorComponent extends AsyncBaseContainer {
 		return await driverHelper.isElementLocated( this.driver, By.css( '.block-editor-warning' ) );
 	}
 
+	async isBlockInserterOpen() {
+		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
+		return await driverHelper.isElementLocated( this.driver, inserterMenuLocator );
+	}
+
+	async openBlockInserter() {
+		const inserterToggleLocator = By.css(
+			'.edit-post-header .edit-post-header-toolbar__inserter-toggle'
+		);
+		if ( ! ( await this.isBlockInserterOpen() ) ) {
+			await driverHelper.clickWhenClickable( this.driver, inserterToggleLocator );
+		}
+
+		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
+		await driverHelper.waitUntilElementLocatedAndVisible( this.driver, inserterMenuLocator );
+	}
+
 	async openBlockInserterAndSearch( searchTerm ) {
 		await driverHelper.scrollIntoView(
 			this.driver,
 			By.css( '.block-editor-writing-flow' ),
 			'start'
 		);
-		const inserterToggleLocator = By.css(
-			'.edit-post-header .edit-post-header-toolbar__inserter-toggle'
-		);
-		const inserterMenuLocator = By.css( '.block-editor-inserter__menu' );
-		const inserterSearchInputLocator = By.css( 'input.block-editor-inserter__search-input' );
 
-		if ( await driverHelper.isElementNotLocated( this.driver, inserterMenuLocator ) ) {
-			await driverHelper.clickWhenClickable( this.driver, inserterToggleLocator );
-			// "Click" twice - the first click seems to trigger a tooltip, the second opens the menu
-			// See https://github.com/Automattic/wp-calypso/issues/43179
-			if ( await driverHelper.isElementNotLocated( this.driver, inserterMenuLocator ) ) {
-				await driverHelper.clickWhenClickable( this.driver, inserterToggleLocator );
-			}
+		await this.openBlockInserter();
+		const inserterSearchInputLocator = By.css( 'input.block-editor-inserter__search-input' );
 
-			await driverHelper.waitUntilElementLocatedAndVisible( this.driver, inserterMenuLocator );
-		}
 		await driverHelper.setWhenSettable( this.driver, inserterSearchInputLocator, searchTerm );
 	}
 
+	async insertPattern( category, name ) {
+		await this.openBlockInserter();
+
+		const patternTabLocator = By.css(
+			'.block-editor-inserter__tabs .components-tab-panel__tabs-item[id$="patterns"]'
+		);
+		const patternCategoryDropdownLocator = By.css(
+			'.components-tab-panel__tab-content .components-select-control__input'
+		);
+		const patternCategoryDropdownOptionLocator = By.css(
+			`.components-tab-panel__tab-content .components-select-control__input option[value="${ category }"]`
+		);
+		const patternItemLocator = By.css(
+			`.block-editor-block-patterns-list__list-item[aria-label="${ name }"]`
+		);
+		await driverHelper.clickWhenClickable( this.driver, patternTabLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternCategoryDropdownLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternCategoryDropdownOptionLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternCategoryDropdownLocator );
+		await driverHelper.clickWhenClickable( this.driver, patternItemLocator );
+	}
+
 	// @TODO: Remove `.block-editor-inserter__results .components-panel__body-title` selector in favor of the `.block-editor-inserter__block-list .block-editor-inserter__panel-title` selector when Gutenberg 8.0.0 is deployed.
 	async isBlockCategoryPresent( name ) {
 		const categoryLocator =
@@ -676,4 +703,29 @@ export default class GutenbergEditorComponent extends AsyncBaseContainer {
 			By.css( '.edit-post-header .table-of-contents button' )
 		);
 	}
+
+	async dismissNotices() {
+		const locator = By.css( '.components-snackbar[aria-label="Dismiss this notice"]' );
+		const notices = await this.driver.findElements( locator );
+		await Promise.all( notices.map( ( notice ) => notice.click() ) );
+		await driverHelper.waitUntilElementNotLocated( this.driver, locator );
+	}
+
+	async insertBlockOrPatternViaBlockAppender( name, container = 'Group' ) {
+		const containerBlockId = await this.addBlock( container );
+		const blockAppenderLocator = By.css(
+			`#${ containerBlockId } .block-editor-button-block-appender`
+		);
+		await driverHelper.clickWhenClickable( this.driver, blockAppenderLocator );
+
+		const quickInserterSearchInputLocator = By.css(
+			'.block-editor-inserter__quick-inserter .block-editor-inserter__search-input'
+		);
+		const patternItemLocator = By.css(
+			'.block-editor-inserter__quick-inserter .block-editor-block-types-list__item, .block-editor-inserter__quick-inserter .block-editor-block-patterns-list__item'
+		);
+
+		await driverHelper.setWhenSettable( this.driver, quickInserterSearchInputLocator, name );
+		await driverHelper.clickWhenClickable( this.driver, patternItemLocator );
+	}
 }
diff --git a/test/e2e/lib/gutenberg/tracking/general-tests.js b/test/e2e/lib/gutenberg/tracking/general-tests.js
index ebfecbea6a70a..a35b1a8c645c6 100644
--- a/test/e2e/lib/gutenberg/tracking/general-tests.js
+++ b/test/e2e/lib/gutenberg/tracking/general-tests.js
@@ -9,7 +9,7 @@ import { By } from 'selenium-webdriver';
  */
 import GutenbergEditorComponent from '../gutenberg-editor-component';
 import SiteEditorComponent from '../../components/site-editor-component';
-import { getEventsStack, getTotalEventsFiredForBlock } from './utils';
+import { clearEventsStack, getEventsStack, getTotalEventsFiredForBlock } from './utils';
 import * as driverHelper from '../../driver-helper';
 
 export function createGeneralTests( { it, editorType, postType } ) {
@@ -173,6 +173,99 @@ export function createGeneralTests( { it, editorType, postType } ) {
 		);
 	} );
 
+	it( 'Tracks "wpcom_pattern_inserted"', async function () {
+		const editor = await EditorComponent.Expect( this.driver, gutenbergEditorType );
+
+		await editor.insertPattern( 'list', 'List with Image' );
+		const eventsStackList = await getEventsStack( this.driver );
+		await clearEventsStack( this.driver );
+
+		await editor.insertPattern( 'gallery', 'Heading and Three Images' );
+		// We need to save the eventsStack after each insertion to make sure we
+		// aren't running out of the E2E queue size.
+		const eventsStackGallery = await getEventsStack( this.driver );
+		if ( await editor.isBlockInserterOpen() ) {
+			await editor.closeBlockInserter();
+		}
+		await editor.dismissNotices();
+
+		const patternInsertedEvents = [ ...eventsStackGallery, ...eventsStackList ].filter(
+			( [ eventName ] ) => eventName === 'wpcom_pattern_inserted'
+		);
+		assert.strictEqual(
+			patternInsertedEvents.length,
+			2,
+			'"wpcom_pattern_inserted" editor tracking event failed to fire for both patterns'
+		);
+		const [ , eventDataGallery ] = patternInsertedEvents[ 0 ];
+		const [ , eventDataList ] = patternInsertedEvents[ 1 ];
+		assert.strictEqual(
+			eventDataGallery.pattern_name,
+			'a8c/heading-and-three-images',
+			'"wpcom_pattern_inserted" editor tracking event pattern name property is incorrect'
+		);
+		assert.strictEqual(
+			eventDataGallery.pattern_category,
+			'gallery',
+			'"wpcom_pattern_inserted" editor tracking event pattern category property is incorrect'
+		);
+		assert.strictEqual(
+			eventDataList.pattern_name,
+			'a8c/list-with-image',
+			'"wpcom_pattern_inserted" editor tracking event pattern name property is incorrect'
+		);
+		assert.strictEqual(
+			eventDataList.pattern_category,
+			'list',
+			'"wpcom_pattern_inserted" editor tracking event pattern category property is incorrect'
+		);
+	} );
+
+	it( 'Tracks "wpcom_pattern_inserted"', async function () {
+		const editor = await EditorComponent.Expect( this.driver, gutenbergEditorType );
+
+		await editor.insertBlockOrPatternViaBlockAppender( 'List with Image' );
+		const eventsStackList = await getEventsStack( this.driver );
+		await clearEventsStack( this.driver );
+
+		await editor.insertBlockOrPatternViaBlockAppender( 'Heading and Three Images' );
+		// We need to save the eventsStack after each insertion to make sure we
+		// aren't running out of the E2E queue size.
+		const eventsStackGallery = await getEventsStack( this.driver );
+		await editor.dismissNotices();
+
+		const patternInsertedEvents = [ ...eventsStackGallery, ...eventsStackList ].filter(
+			( [ eventName ] ) => eventName === 'wpcom_pattern_inserted'
+		);
+		assert.strictEqual(
+			patternInsertedEvents.length,
+			2,
+			'"wpcom_pattern_inserted" editor tracking event failed to fire for both patterns'
+		);
+		const [ , eventDataGallery ] = patternInsertedEvents[ 0 ];
+		const [ , eventDataList ] = patternInsertedEvents[ 1 ];
+		assert.strictEqual(
+			eventDataGallery.pattern_name,
+			'a8c/heading-and-three-images',
+			'"wpcom_pattern_inserted" editor tracking event pattern name property is incorrect'
+		);
+		assert.strictEqual(
+			typeof eventDataGallery.pattern_category,
+			'undefined',
+			'"wpcom_pattern_inserted" editor tracking event pattern category property should not be present'
+		);
+		assert.strictEqual(
+			eventDataList.pattern_name,
+			'a8c/list-with-image',
+			'"wpcom_pattern_inserted" editor tracking event pattern name property is incorrect'
+		);
+		assert.strictEqual(
+			typeof eventDataGallery.pattern_category,
+			'undefined',
+			'"wpcom_pattern_inserted" editor tracking event pattern category property should not be present'
+		);
+	} );
+
 	if ( editorType === 'post' ) {
 		it( 'Tracks "wpcom_block_editor_details_open" event', async function () {
 			const editor = await EditorComponent.Expect( this.driver, gutenbergEditorType );
diff --git a/test/e2e/specs/specs-wpcom/wp-calypso-gutenberg-site-editor-tracking-spec.js b/test/e2e/specs/specs-wpcom/wp-calypso-gutenberg-site-editor-tracking-spec.js
index c986a44f3a35b..72c7203a85450 100644
--- a/test/e2e/specs/specs-wpcom/wp-calypso-gutenberg-site-editor-tracking-spec.js
+++ b/test/e2e/specs/specs-wpcom/wp-calypso-gutenberg-site-editor-tracking-spec.js
@@ -547,6 +547,7 @@ describe( `[${ host }] Calypso Gutenberg Site Editor Tracking: (${ screenSize })
 
 			await editor.addBlock( 'Template Part' );
 			await clearEventsStack( this.driver );
+			await editor.dismissNotices();
 
 			await editor.runInCanvas( async () => {
 				await driverHelper.clickWhenClickable(
@@ -583,6 +584,7 @@ describe( `[${ host }] Calypso Gutenberg Site Editor Tracking: (${ screenSize })
 			// so the insert event won't intefere with our asserts.
 			const blockId = await editor.addBlock( 'Template Part' );
 			await clearEventsStack( this.driver );
+			await editor.dismissNotices();
 
 			// Add a template part block and select an existing template part.
 			// Make sure the template part is loaded before moving on.