diff --git a/client/my-sites/stats/geochart/index.jsx b/client/my-sites/stats/geochart/index.jsx
index 99d45da41ea17..ce3b06443d846 100644
--- a/client/my-sites/stats/geochart/index.jsx
+++ b/client/my-sites/stats/geochart/index.jsx
@@ -29,10 +29,12 @@ class StatsGeochart extends Component {
 		postId: PropTypes.number,
 		skipQuery: PropTypes.bool,
 		isLoading: PropTypes.bool,
+		numberLabel: PropTypes.string,
 	};
 
 	static defaultProps = {
 		kind: 'site',
+		numberLabel: '',
 	};
 
 	state = {
@@ -101,7 +103,7 @@ class StatsGeochart extends Component {
 	};
 
 	drawData = () => {
-		const { currentUserCountryCode, data, translate } = this.props;
+		const { currentUserCountryCode, data, translate, numberLabel } = this.props;
 		if ( ! data || ! data.length ) {
 			return;
 		}
@@ -118,7 +120,7 @@ class StatsGeochart extends Component {
 
 		const chartData = new window.google.visualization.DataTable();
 		chartData.addColumn( 'string', translate( 'Country' ).toString() );
-		chartData.addColumn( 'number', translate( 'Views' ).toString() );
+		chartData.addColumn( 'number', numberLabel || translate( 'Views' ).toString() );
 		chartData.addRows( mapData );
 
 		// Note that using raw hex values here is an exception due to
diff --git a/client/my-sites/stats/stats-email-module/index.jsx b/client/my-sites/stats/stats-email-module/index.jsx
index b375cc3a1b0f3..f0a2a9896e66a 100644
--- a/client/my-sites/stats/stats-email-module/index.jsx
+++ b/client/my-sites/stats/stats-email-module/index.jsx
@@ -39,7 +39,7 @@ class StatsEmailModule extends Component {
 		const moduleStrings = statsStrings()[ path ];
 		// TODO: Support error state in redux store
 		const hasError = false;
-		const metricLabel = statType === 'clicks' ? translate( 'Clicks' ) : null;
+		const metricLabel = statType === 'clicks' ? translate( 'Clicks' ) : translate( 'Opens' );
 
 		return (
 			<>
@@ -59,6 +59,7 @@ class StatsEmailModule extends Component {
 								postId={ postId }
 								query={ query }
 								isLoading={ isLoading }
+								numberLabel={ metricLabel }
 							/>
 						)
 					}