diff --git a/client/landing/stepper/declarative-flow/internals/steps-repository/processing-step/index.tsx b/client/landing/stepper/declarative-flow/internals/steps-repository/processing-step/index.tsx
index 2a1637d726d57..94c3aed5bf272 100644
--- a/client/landing/stepper/declarative-flow/internals/steps-repository/processing-step/index.tsx
+++ b/client/landing/stepper/declarative-flow/internals/steps-repository/processing-step/index.tsx
@@ -13,7 +13,7 @@ import {
 } from '@automattic/onboarding';
 import { useSelect } from '@wordpress/data';
 import { useI18n } from '@wordpress/react-i18n';
-import { useEffect, useState } from 'react';
+import { useEffect, useState, useRef } from 'react';
 import DocumentHead from 'calypso/components/data/document-head';
 import { LoadingBar } from 'calypso/components/loading-bar';
 import { LoadingEllipsis } from 'calypso/components/loading-ellipsis';
@@ -49,6 +49,28 @@ const ProcessingStep: React.FC< ProcessingStepProps > = function ( props ) {
 	const [ hasEmptyActionRun, setHasEmptyActionRun ] = useState( false );
 	const [ destinationState, setDestinationState ] = useState( {} );
 
+	/**
+	 * There is a long-term bug here that the `submit` function will be called multiple times if we
+	 * call `resetOnboardStoreWithSkipFlags` after the submit function (e.g.: exitFlow) to reset states
+	 * that are listed as the dependencies of the `recordSignupComplete`, e.g.: goals, selectedDesign, etc.
+	 *
+	 * Here is a possible flow:
+	 * 1. The Design Picker step submits, sets a pending action, and goes to this step
+	 * 2. Run the pending action, and then submit first
+	 * 3. The `submit` may trigger the `exitFlow` function that is defined by each flow
+	 * 4. The `exitFlow` function may set another pending action, and call `resetOnboardStoreWithSkipFlags` function
+	 * 5. The effect to call the `submit` runs again since the `recordSignupComplete` function changes
+	 *
+	 * It's also a reason why we have a hacky to set a pending action to return a Promise that is never resolved.
+	 *
+	 * To resolve this issue, we define a flag to avoid calling the submit function multiple times.
+	 *
+	 * Another way is to remove the recordSignupComplete function from the dependencies of the effect that
+	 * is called when the hasActionSuccessfullyRun flag turns on. But it seems to be better to use an explicit
+	 * flag to avoid the issue and describe it here.
+	 */
+	const isSubmittedRef = useRef( false );
+
 	const recordSignupComplete = useRecordSignupComplete( flow );
 
 	useInterval(
@@ -104,7 +126,10 @@ const ProcessingStep: React.FC< ProcessingStepProps > = function ( props ) {
 
 	// As for hasActionSuccessfullyRun, in this case we submit the no action result.
 	useEffect( () => {
-		if ( hasEmptyActionRun ) {
+		if ( hasEmptyActionRun && ! isSubmittedRef.current ) {
+			// Let's ensure the submit function is called only once,
+			// but only for the onboarding flow to mitigate risks.
+			isSubmittedRef.current = flow === 'site-setup' ? true : false;
 			submit?.( {}, ProcessingResult.NO_ACTION );
 		}
 		// eslint-disable-next-line react-hooks/exhaustive-deps
@@ -112,7 +137,7 @@ const ProcessingStep: React.FC< ProcessingStepProps > = function ( props ) {
 
 	// When the hasActionSuccessfullyRun flag turns on, run submit() and fire the sign-up completion event.
 	useEffect( () => {
-		if ( hasActionSuccessfullyRun ) {
+		if ( hasActionSuccessfullyRun && ! isSubmittedRef.current ) {
 			// We should only trigger signup completion for signup flows, so check if we have one.
 			if ( availableFlows[ flow ] ) {
 				availableFlows[ flow ]().then( ( flowExport ) => {
@@ -134,6 +159,10 @@ const ProcessingStep: React.FC< ProcessingStepProps > = function ( props ) {
 				wccom_from: getWccomFrom( destinationState ),
 			} );
 
+			// Let's ensure the submit function is called only once,
+			// but only for the onboarding flow to mitigate risks.
+			isSubmittedRef.current = flow === 'site-setup' ? true : false;
+
 			// Default processing handler.
 			submit?.( destinationState, ProcessingResult.SUCCESS );
 		}