diff --git a/frontend/Makefile b/frontend/Makefile
index d99d70025..82b60b1d2 100644
--- a/frontend/Makefile
+++ b/frontend/Makefile
@@ -8,6 +8,7 @@ ARO_HCP_FRONTEND_IMAGE ?= $(ARO_HCP_BASE_IMAGE)/arohcpfrontend:$(COMMIT)
 RESOURCE_GROUP ?=
 CLUSTER_NAME ?=
 DEPLOYMENTNAME=$(RESOURCE_GROUP)
+REGION ?= eastus
 
 
 frontend:
@@ -31,7 +32,8 @@ deploy:
 	oc process -f ./deploy/aro-hcp-frontend.yml --local \
 		-p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} \
 		-p FRONTEND_MI_CLIENT_ID="$${FRONTEND_MI_CLIENT_ID}" \
-		-p DB_NAME="$${DB_NAME}"| oc apply -f -
+		-p DB_NAME="$${DB_NAME}"
+		-p REGION=${REGION}| oc apply -f -
 
 undeploy:
 	@test "${RESOURCE_GROUP}" != "" || (echo "RESOURCE_GROUP must be defined" && exit 1)
@@ -50,7 +52,8 @@ deploy-private:
 	oc process -f ./deploy/aro-hcp-frontend.yml --local \
 		-p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} \
 		-p FRONTEND_MI_CLIENT_ID="$${FRONTEND_MI_CLIENT_ID}" \
-		-p DB_NAME="$${DB_NAME}" > "$${TMP_DEPLOY}";\
+		-p DB_NAME="$${DB_NAME}" \
+		-p REGION=${REGION}> "$${TMP_DEPLOY}";\
 	az aks command invoke --resource-group ${RESOURCE_GROUP} --name ${CLUSTER_NAME} --command "kubectl create -f $$(basename $${TMP_DEPLOY})" --file "$${TMP_DEPLOY}"
 
 undeploy-private:
diff --git a/frontend/deploy/aro-hcp-frontend.yml b/frontend/deploy/aro-hcp-frontend.yml
index f43c8373d..73c718ac0 100644
--- a/frontend/deploy/aro-hcp-frontend.yml
+++ b/frontend/deploy/aro-hcp-frontend.yml
@@ -19,6 +19,8 @@ parameters:
   - name: DB_NAME
     description: Name of the Cosmos DB object in Azure
     value: "none"
+  - name: REGION
+    required: true
 
 objects:
   - apiVersion: v1
@@ -67,6 +69,8 @@ objects:
                 value: ${DB_NAME}
               - name: DB_URL
                 value: "https://${DB_NAME}.documents.azure.com:443/"
+              - name: REGION
+                value: ${REGION}
               ports:
                 - containerPort: 8443
                   protocol: TCP
diff --git a/frontend/frontend.go b/frontend/frontend.go
index 5b1b45103..2a5ef6772 100644
--- a/frontend/frontend.go
+++ b/frontend/frontend.go
@@ -53,7 +53,7 @@ func MuxPattern(method string, segments ...string) string {
 	return fmt.Sprintf("%s /%s", method, strings.ToLower(path.Join(segments...)))
 }
 
-func NewFrontend(logger *slog.Logger, listener net.Listener, emitter metrics.Emitter) *Frontend {
+func NewFrontend(logger *slog.Logger, listener net.Listener, emitter metrics.Emitter, region string) *Frontend {
 	f := &Frontend{
 		logger:   logger,
 		listener: listener,
@@ -69,7 +69,7 @@ func NewFrontend(logger *slog.Logger, listener net.Listener, emitter metrics.Emi
 		done:     make(chan struct{}),
 	}
 
-	subscriptionStateMuxValidator := NewSubscriptionStateMuxValidator(&f.cache)
+	subscriptionStateMuxValidator := NewSubscriptionStateMuxValidator(&f.cache, emitter, region)
 
 	// Setup metrics middleware
 	metricsMiddleware := MetricsMiddleware{Emitter: emitter}
diff --git a/frontend/main.go b/frontend/main.go
index 1eea0c7f1..e3ccace4e 100644
--- a/frontend/main.go
+++ b/frontend/main.go
@@ -29,6 +29,13 @@ func main() {
 
 	logger.Info(fmt.Sprintf("%s (%s) started", ProgramName, version))
 
+	// Fetch the region from the env variable
+	region := os.Getenv("REGION")
+	if region == "" {
+		logger.Error("REGION env variable is not set.")
+	}
+	logger.Info(fmt.Sprintf("Application running in region: %s", region))
+
 	ctx := context.Background()
 	stop := make(chan struct{})
 
@@ -43,7 +50,7 @@ func main() {
 
 	// Init prometheus emitter
 	prometheusEmitter := NewPrometheusEmitter()
-	frontend := NewFrontend(logger, listener, prometheusEmitter)
+	frontend := NewFrontend(logger, listener, prometheusEmitter, region)
 	// Verify the Async DB is available and accessible
 
 	logger.Info("Testing DB Access")
diff --git a/frontend/middleware_validatesubscription.go b/frontend/middleware_validatesubscription.go
index 53875632d..be4b29072 100644
--- a/frontend/middleware_validatesubscription.go
+++ b/frontend/middleware_validatesubscription.go
@@ -7,6 +7,7 @@ import (
 	"net/http"
 
 	"github.com/Azure/ARO-HCP/internal/api/arm"
+	"github.com/Azure/ARO-HCP/internal/metrics"
 )
 
 const (
@@ -16,12 +17,16 @@ const (
 )
 
 type SubscriptionStateMuxValidator struct {
-	cache *Cache
+	cache   *Cache
+	metrics metrics.Emitter
+	region  string
 }
 
-func NewSubscriptionStateMuxValidator(c *Cache) *SubscriptionStateMuxValidator {
+func NewSubscriptionStateMuxValidator(c *Cache, emitter metrics.Emitter, region string) *SubscriptionStateMuxValidator {
 	return &SubscriptionStateMuxValidator{
-		cache: c,
+		cache:   c,
+		metrics: emitter,
+		region:  region,
 	}
 }
 
@@ -49,6 +54,13 @@ func (s *SubscriptionStateMuxValidator) MiddlewareValidateSubscriptionState(w ht
 		return
 	}
 
+	// Emit the subscription state metric
+	s.metrics.EmitGauge("subscription_lifecycle", 1, map[string]string{
+		"region":         s.region,
+		"subscriptionid": subscriptionId,
+		"state":          string(sub.State),
+	})
+
 	// the subscription exists, store its current state as context
 	ctx := ContextWithSubscriptionState(r.Context(), sub.State)
 	r = r.WithContext(ctx)
diff --git a/frontend/middleware_validatesubscription_test.go b/frontend/middleware_validatesubscription_test.go
index 882fc9a48..59a4fe89f 100644
--- a/frontend/middleware_validatesubscription_test.go
+++ b/frontend/middleware_validatesubscription_test.go
@@ -16,13 +16,29 @@ import (
 	"github.com/google/go-cmp/cmp"
 
 	"github.com/Azure/ARO-HCP/internal/api/arm"
+	"github.com/Azure/ARO-HCP/internal/metrics"
 )
 
+type MockEmitter struct{}
+
+func (m *MockEmitter) EmitGauge(metric string, value float64, labels map[string]string) {
+	// No-op for testing
+}
+
+func (m *MockEmitter) EmitCounter(metric string, value float64, labels map[string]string) {
+	// No-op for testing
+}
+
+func NewMockEmitter() metrics.Emitter {
+	return &MockEmitter{}
+}
 func TestMiddlewareValidateSubscription(t *testing.T) {
 	subscriptionId := "1234-5678"
+	region := "eastus"
 	defaultRequestPath := fmt.Sprintf("subscriptions/%s/resourceGroups/xyz", subscriptionId)
 	cache := NewCache()
-	middleware := NewSubscriptionStateMuxValidator(cache)
+	mockEmitter := NewMockEmitter()
+	middleware := NewSubscriptionStateMuxValidator(cache, mockEmitter, region)
 
 	tests := []struct {
 		name           string