diff --git a/pages/community/hackathon.mdx b/pages/community/hackathon.mdx
index 2b880977..6870e18a 100644
--- a/pages/community/hackathon.mdx
+++ b/pages/community/hackathon.mdx
@@ -50,6 +50,16 @@ Example:
   height={700}
 />
 
+### User persona map example
+
+Here's how you might approach motivating your design choices by a user persona. For example, you might delineate different demographics based on their age, level of betting expertise, crypto use behavior, location, etc.
+
+<Image
+  src="/images/community/user_persona.jpg"
+  width={2000}
+  height={700}
+/>
+
 ### Support
 
 https://discord.com/channels/880927413742219374/1280121816987467880
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