diff --git a/Branch-SDK/src/main/java/io/branch/referral/Branch.java b/Branch-SDK/src/main/java/io/branch/referral/Branch.java
index aa2a5945b..5099c6a52 100644
--- a/Branch-SDK/src/main/java/io/branch/referral/Branch.java
+++ b/Branch-SDK/src/main/java/io/branch/referral/Branch.java
@@ -381,6 +381,8 @@ synchronized public static Branch getAutoInstance(@NonNull Context context) {
 
             BranchUtil.setFbAppIdFromConfig(context);
 
+            BranchUtil.setCPPLevel(context);
+
             BranchUtil.setTestMode(BranchUtil.checkTestMode(context));
             branchReferral_ = initBranchSDK(context, BranchUtil.readBranchKey(context));
             getPreinstallSystemData(branchReferral_, context);
@@ -410,6 +412,7 @@ public static Branch getAutoInstance(@NonNull Context context, @NonNull String b
 
             BranchUtil.setAPIBaseUrlFromConfig(context);
             BranchUtil.setFbAppIdFromConfig(context);
+            BranchUtil.setCPPLevel(context);
             BranchUtil.setTestMode(BranchUtil.checkTestMode(context));
             // If a Branch key is passed already use it. Else read the key
             if (!isValidBranchKey(branchKey)) {
diff --git a/Branch-SDK/src/main/java/io/branch/referral/BranchJsonConfig.java b/Branch-SDK/src/main/java/io/branch/referral/BranchJsonConfig.java
index cf3647f22..ba6d23cbf 100644
--- a/Branch-SDK/src/main/java/io/branch/referral/BranchJsonConfig.java
+++ b/Branch-SDK/src/main/java/io/branch/referral/BranchJsonConfig.java
@@ -31,7 +31,8 @@ public enum BranchJsonKey {
         enableLogging,
         deferInitForPluginRuntime,
         apiUrl,
-        fbAppId
+        fbAppId,
+        cppLevel
     }
 
     /*
@@ -48,7 +49,8 @@ public enum BranchJsonKey {
             "enableLogging": true,
             "deferInitForPluginRuntime": true,
             "apiUrl": "https://api2.branch.io",
-            "fbAppId": "xyz123456789"
+            "fbAppId": "xyz123456789",
+            "consumerProtectionAttributionLevel: "Reduced"
        }
     */
 
@@ -223,4 +225,23 @@ public String getFbAppId() {
             return null;
         }
     }
+
+    @Nullable
+    public String getConsumerProtectionAttributionLevel() {
+        if (mConfiguration == null) {
+            return null;
+        }
+
+        try {
+            if (!mConfiguration.has(BranchJsonKey.cppLevel.toString())) {
+                return null;
+            }
+
+            return mConfiguration.getString(BranchJsonKey.cppLevel.toString());
+        }
+        catch (JSONException exception) {
+            Log.e(TAG, "Error parsing branch.json: " + exception.getMessage());
+            return null;
+        }
+    }
 }
diff --git a/Branch-SDK/src/main/java/io/branch/referral/BranchUtil.java b/Branch-SDK/src/main/java/io/branch/referral/BranchUtil.java
index 961cc6347..5c1dab9eb 100644
--- a/Branch-SDK/src/main/java/io/branch/referral/BranchUtil.java
+++ b/Branch-SDK/src/main/java/io/branch/referral/BranchUtil.java
@@ -156,6 +156,12 @@ public static void setFbAppIdFromConfig(Context context) {
         }
     }
 
+    public static void setCPPLevel(Context context) {
+        BranchJsonConfig jsonConfig = BranchJsonConfig.getInstance(context);
+        Defines.BranchAttributionLevel cppLevel = Defines.BranchAttributionLevel.valueOf(jsonConfig.getConsumerProtectionAttributionLevel());
+        Branch.getInstance().setConsumerProtectionAttributionLevel(cppLevel);
+    }
+
     /**
      * Get the value of "io.branch.sdk.TestMode" entry in application manifest or from String res.
      * This value can be overridden via. {@link Branch#enableTestMode()}