diff --git a/gathercontent-importer.php b/gathercontent-importer.php
index b3d2308a..03fec2c2 100644
--- a/gathercontent-importer.php
+++ b/gathercontent-importer.php
@@ -41,12 +41,12 @@
 if ( version_compare( phpversion(), '7.0', '<' ) ) {
 
 	// Womp womp.. PHP needs to be updated!
-	add_action( 'all_admin_notices', 'gathercontent_importer_php_version_too_low_notice' );
+	add_action( 'all_admin_notices', 'cwby_importer_php_version_too_low_notice' );
 
 } elseif ( version_compare( $GLOBALS['wp_version'], '5.8.2', '<' ) ) {
 
 	// Sad Trombone.. WordPress needs to be updated!
-	add_action( 'all_admin_notices', 'gathercontent_importer_wp_version_too_low_notice' );
+	add_action( 'all_admin_notices', 'cwby_importer_wp_version_too_low_notice' );
 } else {
 
 	// Include files
@@ -62,7 +62,7 @@
  * @since  3.0.0
  *
  */
-function gathercontent_importer_php_version_too_low_notice() {
+function cwby_importer_php_version_too_low_notice() {
 	$message = esc_html__( 'Sorry, the Content Workflow plugin requires a minimum PHP version of 5.3. Please contact your host and ask them to upgrade. For convenience, you can use the note provided on the WordPress recommended host supports page: ', 'content-workflow-by-bynder' );
 
 	echo '<div id="message" class="error">
@@ -81,7 +81,7 @@ function gathercontent_importer_php_version_too_low_notice() {
  * @since  3.0.0
  *
  */
-function gathercontent_importer_wp_version_too_low_notice() {
+function cwby_importer_wp_version_too_low_notice() {
 	printf(
 		'<div id="message" class="error"><p>%s</p></div>',
 		esc_html__( 'Sorry, for security and performance reasons, the Content Workflow plugin requires a minimum WordPress version of 4.4. Please update WordPress to the most recent version.', 'content-workflow-by-bynder' )
@@ -101,11 +101,11 @@ function gathercontent_importer_wp_version_too_low_notice() {
  * @since  3.0.0
  *
  */
-function gathercontent_importer_i18n() {
+function cwby_importer_i18n() {
 	$text_domain = GATHERCONTENT_SLUG;
 	$locale      = apply_filters( 'plugin_locale', get_locale(), $text_domain );
 	load_textdomain( $text_domain, WP_LANG_DIR . "/{$text_domain}/{$text_domain}-{$locale}.mo" );
 	load_plugin_textdomain( $text_domain, false, plugin_basename( GATHERCONTENT_PATH ) . '/languages/' );
 }
 
-add_action( 'init', 'gathercontent_importer_i18n' );
+add_action( 'init', 'cwby_importer_i18n' );
diff --git a/includes/classes/admin/ajax/handlers.php b/includes/classes/admin/ajax/handlers.php
index a8eeaaf0..88868fcd 100644
--- a/includes/classes/admin/ajax/handlers.php
+++ b/includes/classes/admin/ajax/handlers.php
@@ -161,7 +161,7 @@ public function cwby_get_posts_cb() {
 			);
 		}
 
-		wp_send_json_success( apply_filters( 'gc_prepare_js_update_data_for_posts', $post_updates ) );
+		wp_send_json_success( apply_filters( 'cwby_prepare_js_update_data_for_posts', $post_updates ) );
 	}
 
 	/**
diff --git a/includes/classes/admin/enqueue.php b/includes/classes/admin/enqueue.php
index 6aa9376b..2781c21e 100644
--- a/includes/classes/admin/enqueue.php
+++ b/includes/classes/admin/enqueue.php
@@ -71,7 +71,7 @@ public function admin_enqueue_script() {
 
 		do_action( 'cwby_admin_enqueue_script' );
 
-		// Localize in footer so that 'gathercontent_localized_data' filter is more useful.
+		// Localize in footer so that 'cwby_localized_data' filter is more useful.
 		add_action( 'admin_footer', array( $this, 'script_localize' ), 1 );
 	}
 
@@ -91,12 +91,12 @@ public function script_localize() {
 		 */
 		$queryArgs = $this->_get_vals( [ 'flush_cache', 'mapping' ] );
 
-		wp_localize_script( 'gathercontent', 'GatherContent', apply_filters( 'gathercontent_localized_data', array(
+		wp_localize_script( 'gathercontent', 'GatherContent', apply_filters( 'cwby_localized_data', array(
 			'debug'       => Utils::script_debug(),
 			// @codingStandardsIgnoreStart
 			'queryargs'   => $queryArgs,
 			// @codingStandardsIgnoreEnd
-			'_type_names' => Utils::gc_field_type_name( 'all' ),
+			'_type_names' => Utils::cwby_field_type_name( 'all' ),
 		) ) );
 	}
 }
diff --git a/includes/classes/admin/mapping-wizard.php b/includes/classes/admin/mapping-wizard.php
index 16d7f7b7..3fddcafa 100644
--- a/includes/classes/admin/mapping-wizard.php
+++ b/includes/classes/admin/mapping-wizard.php
@@ -14,7 +14,7 @@
  */
 class Mapping_Wizard extends Base {
 
-	const SLUG = 'gathercontent-import-add-new-template';
+	const SLUG = 'cwby-import-add-new-template';
 	const ACCOUNT = 0;
 	const PROJECT = 1;
 	const TEMPLATE = 2;
diff --git a/includes/classes/admin/mapping/base.php b/includes/classes/admin/mapping/base.php
index 3e82defe..53d0a3ab 100644
--- a/includes/classes/admin/mapping/base.php
+++ b/includes/classes/admin/mapping/base.php
@@ -126,7 +126,7 @@ public function ui() {
 		// Hook in the underscores templates.
 		add_action( 'admin_footer', array( $this, 'footer_mapping_js_templates' ) );
 
-		add_filter( 'gathercontent_localized_data', array( $this, 'localize_data' ) );
+		add_filter( 'cwby_localized_data', array( $this, 'localize_data' ) );
 
 		$script_id = $this->script_id();
 
@@ -240,7 +240,7 @@ protected function post_options() {
 	protected function custom_field_keys() {
 		global $wpdb;
 
-		$meta_keys = get_transient( 'gathercontent_importer_custom_field_keys' );
+		$meta_keys = get_transient( 'cwby_importer_custom_field_keys' );
 
 		if ( ! $meta_keys || $this->_get_val( 'delete-trans' ) ) {
 			// Retrieve custom field keys to include in the Custom Fields weight table select.
@@ -253,11 +253,11 @@ protected function custom_field_keys() {
 			"
 			);
 
-			set_transient( 'gathercontent_importer_custom_field_keys', $meta_keys, DAY_IN_SECONDS );
+			set_transient( 'cwby_importer_custom_field_keys', $meta_keys, DAY_IN_SECONDS );
 		}
 
 		// Allow devs to filter this list.
-		$meta_keys = array_unique( apply_filters( 'gathercontent_importer_custom_field_keys', $meta_keys ) );
+		$meta_keys = array_unique( apply_filters( 'cwby_importer_custom_field_keys', $meta_keys ) );
 
 		// Sort the keys alphabetically.
 		if ( $meta_keys ) {
@@ -272,7 +272,7 @@ protected function custom_field_keys() {
 		 * @var array
 		 */
 		$meta_keys_blacklist = apply_filters(
-			'gathercontent_importer_custom_field_keys_blacklist',
+			'cwby_importer_custom_field_keys_blacklist',
 			array(
 				'_wp_attachment_image_alt' => 1,
 				'_wp_attachment_metadata'  => 1,
diff --git a/includes/classes/admin/mapping/field-types/types.php b/includes/classes/admin/mapping/field-types/types.php
index e317a533..337a1704 100644
--- a/includes/classes/admin/mapping/field-types/types.php
+++ b/includes/classes/admin/mapping/field-types/types.php
@@ -36,7 +36,7 @@ public function __construct( array $core_types ) {
 	 * @since 3.0.0
 	 */
 	public function register() {
-		$field_types = apply_filters( 'gathercontent_register_field_types_handlers', $this->core_types );
+		$field_types = apply_filters( 'cwby_register_field_types_handlers', $this->core_types );
 
 		foreach ( $field_types as $type ) {
 			if ( ! ( $type instanceof Type ) ) {
@@ -44,11 +44,11 @@ public function register() {
 			}
 
 			$this->field_types[ $type->type_id() ] = $type;
-			add_action( 'gathercontent_field_type_option_underscore_template', array(
+			add_action( 'cwby_field_type_option_underscore_template', array(
 				$type,
 				'option_underscore_template'
 			) );
-			add_action( 'gathercontent_field_type_underscore_template', array( $type, 'underscore_template' ) );
+			add_action( 'cwby_field_type_underscore_template', array( $type, 'underscore_template' ) );
 		}
 
 		return $this;
diff --git a/includes/classes/admin/mapping/field-types/wpseo.php b/includes/classes/admin/mapping/field-types/wpseo.php
index 1c0b2527..cbe4cd62 100644
--- a/includes/classes/admin/mapping/field-types/wpseo.php
+++ b/includes/classes/admin/mapping/field-types/wpseo.php
@@ -55,7 +55,7 @@ public function __construct( array $post_types ) {
 		$this->seo_options  = $this->get_seo_options();
 		$this->option_label = __( 'SEO', 'content-workflow-by-bynder' );
 
-		add_filter( 'gathercontent_importer_custom_field_keys_blacklist', array( $this, 'remove_wpseo_keys' ) );
+		add_filter( 'cwby_importer_custom_field_keys_blacklist', array( $this, 'remove_wpseo_keys' ) );
 	}
 
 	protected function get_seo_options() {
diff --git a/includes/classes/admin/mapping/template-mapper.php b/includes/classes/admin/mapping/template-mapper.php
index 41fae7fc..783ec6a3 100644
--- a/includes/classes/admin/mapping/template-mapper.php
+++ b/includes/classes/admin/mapping/template-mapper.php
@@ -450,7 +450,7 @@ private function format_fields( $field, $post_type, string $component_name = '',
 			$field->type = $field_type === 'attachment' ? 'files' : $field_type;
 		}
 
-		$field->typeName = Utils::gc_field_type_name( $field_type );
+		$field->typeName = Utils::cwby_field_type_name( $field_type );
 
 		if ( $val = $this->get_value( $field->uuid ) ) {
 			$field->field_type      = isset( $val['type'] ) ? $val['type'] : '';
diff --git a/includes/classes/api.php b/includes/classes/api.php
index 56144338..620c5698 100644
--- a/includes/classes/api.php
+++ b/includes/classes/api.php
@@ -642,7 +642,7 @@ public function get( $endpoint, $args = array(), $response_type = '', $query_par
 	 */
 	public function cache_get( $endpoint, $expiration = HOUR_IN_SECONDS, $args = array(), $method = 'get', $query_params = array() ) {
 
-		$trans_key = 'gctr-' . md5( serialize( compact( 'endpoint', 'args', 'method', 'query_params' ) ) );
+		$trans_key = 'cwbytr-' . md5( serialize( compact( 'endpoint', 'args', 'method', 'query_params' ) ) );
 		$response  = get_transient( $trans_key );
 
 		if ( $this->only_cached ) {
@@ -698,7 +698,7 @@ public function request( $endpoint, $args = array(), $method = 'GET', $query_par
 		try {
 			$args = $this->request_args( $args );
 		} catch ( \Exception $e ) {
-			return new WP_Error( 'gc_api_setup_fail', $e->getMessage() );
+			return new WP_Error( 'cwby_api_setup_fail', $e->getMessage() );
 		}
 
 		if ( Debug::debug_mode() ) {
diff --git a/includes/classes/debug.php b/includes/classes/debug.php
index 45da1421..1c89601c 100644
--- a/includes/classes/debug.php
+++ b/includes/classes/debug.php
@@ -262,11 +262,11 @@ public function do_debug_options_actions( $settings ) {
 
 		} elseif ( $settings['delete_gc_log_file'] ) {
 
-			return $this->delete_gc_log_file( $back_button );
+			return $this->delete_cwby_log_file( $back_button );
 
 		} elseif ( $settings['view_gc_log_file'] ) {
 
-			return $this->view_gc_log_file( $back_button );
+			return $this->view_cwby_log_file( $back_button );
 
 		} elseif ( $settings['disable_debug_mode'] ) {
 
@@ -332,7 +332,7 @@ public function handle_stuck_statuses( $settings, $back_button ) {
 	 * @since  3.0.1
 	 *
 	 */
-	public function delete_gc_log_file( $back_button ) {
+	public function delete_cwby_log_file( $back_button ) {
 		if ( wp_delete_file( self::$log_path ) ) {
 			wp_die( esc_html__( 'Content Workflow log file deleted.', 'content-workflow-by-bynder' ) . wp_kses_post( $back_button ), esc_html__( 'Debug Mode', 'content-workflow-by-bynder' ) );
 		}
@@ -349,7 +349,7 @@ public function delete_gc_log_file( $back_button ) {
 	 * @since  3.0.1
 	 *
 	 */
-	public function view_gc_log_file( $back_button ) {
+	public function view_cwby_log_file( $back_button ) {
 		$log_contents = file_exists( self::$log_path ) ? wp_remote_get( self::$log_path ) : '';
 
 		if ( ! $log_contents ) {
diff --git a/includes/classes/post-types/template-mappings.php b/includes/classes/post-types/template-mappings.php
index 014992e4..3b0c27db 100644
--- a/includes/classes/post-types/template-mappings.php
+++ b/includes/classes/post-types/template-mappings.php
@@ -317,7 +317,7 @@ public function modify_mapping_post_edit_link( $link, $post ) {
 			if ( $project_id && $template_id ) {
 				$link = admin_url(
 					sprintf(
-						'admin.php?page=gathercontent-import-add-new-template&project=%s&template=%s&mapping=%s',
+						'admin.php?page=cwby-import-add-new-template&project=%s&template=%s&mapping=%s',
 						$project_id,
 						$template_id,
 						$post_id
@@ -433,9 +433,9 @@ function ( $opt ) {
 	public function trigger_pre_actions( $ignore, $post_data ) {
 		if ( self::SLUG === $post_data['post_type'] ) {
 			if ( ! empty( $post_data['ID'] ) ) {
-				do_action( 'gc_mapping_pre_post_update', $post_data );
+				do_action( 'cwby_mapping_pre_post_update', $post_data );
 			} else {
-				do_action( 'gc_mapping_pre_post_create', $post_data );
+				do_action( 'cwby_mapping_pre_post_create', $post_data );
 			}
 
 			add_action( 'save_post_' . self::SLUG, array( __CLASS__, 'store_post_type_references' ), 10, 3 );
@@ -587,7 +587,7 @@ public function get_account_projects_with_mappings( $account_id, $mapping_ids =
 		}
 
 		if ( empty( $projects ) ) {
-			new WP_Error( 'gc_no_projects', esc_html__( 'No projects were found for this account.', 'content-workflow-by-bynder' ) );
+			new WP_Error( 'cwby_no_projects', esc_html__( 'No projects were found for this account.', 'content-workflow-by-bynder' ) );
 		}
 
 		$all_projects = array();
@@ -626,7 +626,7 @@ public function get_accounts_with_mappings() {
 		}
 
 		if ( empty( $accounts ) ) {
-			new WP_Error( 'gc_no_accounts', esc_html__( 'No accounts were found.', 'content-workflow-by-bynder' ) );
+			new WP_Error( 'cwby_no_accounts', esc_html__( 'No accounts were found.', 'content-workflow-by-bynder' ) );
 		}
 
 		$all_accounts = array();
diff --git a/includes/classes/settings/form-section.php b/includes/classes/settings/form-section.php
index e38e0476..6a0fc98f 100644
--- a/includes/classes/settings/form-section.php
+++ b/includes/classes/settings/form-section.php
@@ -18,7 +18,7 @@ public function __construct( $id, $title, $callback, $page, $is_current = false
 		$this->page = $page;
 
 		$section = compact( 'id', 'title', 'callback', 'is_current' );
-		$section = apply_filters( "gathercontent_importer_section_{$id}", $section, $this );
+		$section = apply_filters( "cwby_importer_section_{$id}", $section, $this );
 
 		$this->id       = $section['id'];
 		$this->title    = $section['title'];
@@ -101,7 +101,7 @@ public function add_field( $id, $title, $callback, $args = array() ) {
 		);
 
 		$field                        = compact( 'id', 'title', 'callback', 'args' );
-		$field                        = apply_filters( "gathercontent_importer_field_{$this->id}_{$id}", $field, $this );
+		$field                        = apply_filters( "cwby_importer_field_{$this->id}_{$id}", $field, $this );
 		$this->fields[ $field['id'] ] = $field;
 
 	}
@@ -121,5 +121,3 @@ public static function get_sections( $page ) {
 	}
 
 }
-
-
diff --git a/includes/classes/sync/base.php b/includes/classes/sync/base.php
index b2cabedc..47d6e464 100644
--- a/includes/classes/sync/base.php
+++ b/includes/classes/sync/base.php
@@ -309,7 +309,7 @@ protected function check_mapping_data() {
 	protected function get_element_value() {
 		$val = $this->get_value_for_element( $this->element );
 
-		return apply_filters( 'gc_get_element_value', $val, $this->element, $this->item );
+		return apply_filters( 'cwby_get_element_value', $val, $this->element, $this->item );
 	}
 
 	/**
@@ -604,7 +604,7 @@ protected function format_selected_options_data( $metadata, $field_value ): arra
 	protected function type_can_append( $field ) {
 		$can_append = in_array( $field, $this->append_types, true );
 
-		return apply_filters( "gc_can_append_{$field}", $can_append, $this->element, $this->item );
+		return apply_filters( "cwby_can_append_{$field}", $can_append, $this->element, $this->item );
 	}
 
 	/**
diff --git a/includes/classes/sync/pull.php b/includes/classes/sync/pull.php
index 97d6484c..ace2f9f1 100644
--- a/includes/classes/sync/pull.php
+++ b/includes/classes/sync/pull.php
@@ -47,7 +47,7 @@ public function __construct( API $api ) {
 	 *
 	 */
 	public static function init_plugins_loaded_hooks() {
-		add_action( 'gc_associate_hierarchy', array( __CLASS__, 'associate_hierarchy' ) );
+		add_action( 'cwby_associate_hierarchy', array( __CLASS__, 'associate_hierarchy' ) );
 	}
 
 	/**
@@ -80,7 +80,7 @@ public function maybe_pull_item( $mapping_post, $item_id ) {
 			$this->mapping = Mapping_Post::get( $mapping_post, true );
 			$result        = $this->do_item( $item_id );
 		} catch ( \Exception $e ) {
-			$result = new WP_Error( 'gc_pull_item_fail_' . $e->getCode(), $e->getMessage(), $e->get_data() );
+			$result = new WP_Error( 'cwby_pull_item_fail_' . $e->getCode(), $e->getMessage(), $e->get_data() );
 		}
 
 		return $result;
@@ -199,7 +199,7 @@ protected function do_item( $id ) {
 				// And if we do, compare them to see if GC item is newer.
 				&& ( $is_up_to_date = strtotime( $this->item->updated_at ) <= strtotime( $updated_at ) )
 				// If it's not newer, then don't update (unless asked to via filter).
-				&& $is_up_to_date && apply_filters( 'gc_only_update_if_newer', true )
+				&& $is_up_to_date && apply_filters( 'cwby_only_update_if_newer', true )
 			) {
 				throw new Exception(
 					sprintf( esc_html__( 'WordPress has most recent changes for %1$s (Item ID: %2$d):', 'content-workflow-by-bynder' ), esc_html( $this->item->name ), esc_html( $this->item->id ) ),
@@ -217,7 +217,7 @@ protected function do_item( $id ) {
 			$roundTwo        = true;
 		}
 
-		$post_data = $this->map_gc_data_to_wp_data( $post_data );
+		$post_data = $this->map_cwby_data_to_wp_data( $post_data );
 
 		if ( ! empty( $post_data['attachments'] ) ) {
 			$attachments = $post_data['attachments'];
@@ -281,7 +281,7 @@ protected function do_item( $id ) {
 		$updated_post_data = array();
 
 		if ( $attachments ) {
-			$attachments  = apply_filters( 'gc_media_objects', $attachments, $post_data );
+			$attachments  = apply_filters( 'cwby_media_objects', $attachments, $post_data );
 			$replacements = $this->sideload_attachments( $attachments, $post_data );
 
 			if ( ! empty( $replacements ) ) {
@@ -340,7 +340,7 @@ function ( $meta ) {
 	 * @since  3.0.0
 	 *
 	 */
-	protected function map_gc_data_to_wp_data( $post_data = array() ) {
+	protected function map_cwby_data_to_wp_data( $post_data = array() ) {
 
 		$this->check_mapping_data( $this->mapping );
 
@@ -1046,7 +1046,7 @@ protected function get_element_terms( $taxonomy ) {
 			}
 		}
 
-		return apply_filters( 'gc_get_element_terms', $terms, $this->element, $this->item );
+		return apply_filters( 'cwby_get_element_terms', $terms, $this->element, $this->item );
 	}
 
 	/**
@@ -1058,7 +1058,7 @@ protected function get_element_terms( $taxonomy ) {
 	 *
 	 */
 	protected function sanitize_element_meta() {
-		return apply_filters( 'gc_sanitize_meta_field', $this->element->value, $this->element, $this->item );
+		return apply_filters( 'cwby_sanitize_meta_field', $this->element->value, $this->element, $this->item );
 	}
 
 	/*
@@ -1074,7 +1074,7 @@ protected function sanitize_element_meta() {
 	 *
 	 */
 	protected function sanitize_element_media() {
-		return apply_filters( 'gc_sanitize_media_field', $this->element->value, $this->element, $this->item );
+		return apply_filters( 'cwby_sanitize_media_field', $this->element->value, $this->element, $this->item );
 	}
 
 	/**
@@ -1140,7 +1140,7 @@ protected function sideload_attachments( $attachments, $post_data ) {
 								$img = $maybe_image ? $maybe_image : $image;
 
 								// Replace the GC "shortcode" with the image/link.
-								$img                                    = apply_filters( 'gc_content_image', $img, $media, $attach_id, $post_data, $atts );
+								$img                                    = apply_filters( 'cwby_content_image', $img, $media, $attach_id, $post_data, $atts );
 								$replacements[ $field ][ $replace_val ] = $img;
 							}
 
@@ -1149,7 +1149,7 @@ protected function sideload_attachments( $attachments, $post_data ) {
 						} else {
 
 							// Replace the token with the image.
-							$image                            = apply_filters( 'gc_content_image', $image, $media, $attach_id, $post_data, $atts );
+							$image                            = apply_filters( 'cwby_content_image', $image, $media, $attach_id, $post_data, $atts );
 							$replacements[ $field ][ $token ] = $image;
 						}
 					} elseif ( 'gallery' === $attachment['destination'] ) {
@@ -1178,7 +1178,7 @@ protected function sideload_attachments( $attachments, $post_data ) {
 
 							foreach ( $media_replace as $replace_val => $atts ) {
 								// Replace the GC "shortcode" with the file/link.
-								$link                                   = apply_filters( 'gc_content_file', $link, $media, $attach_id, $post_data, $atts );
+								$link                                   = apply_filters( 'cwby_content_file', $link, $media, $attach_id, $post_data, $atts );
 								$replacements[ $field ][ $replace_val ] = $link;
 							}
 
@@ -1187,7 +1187,7 @@ protected function sideload_attachments( $attachments, $post_data ) {
 						} else {
 
 							// Replace the token with the image.
-							$link                             = apply_filters( 'gc_content_file', $link, $media, $attach_id, $post_data, $atts );
+							$link                             = apply_filters( 'cwby_content_file', $link, $media, $attach_id, $post_data, $atts );
 							$replacements[ $field ][ $token ] = $link;
 						}
 					} else {
@@ -1225,12 +1225,12 @@ protected function sideload_attachments( $attachments, $post_data ) {
 		if ( ! empty( $gallery_ids ) ) {
 
 			$shortcode = '[gallery link="file" size="full" ids="' . implode( ',', $gallery_ids ) . '"]';
-			$shortcode = apply_filters( 'gc_content_gallery_shortcode', $shortcode, $gallery_ids, $post_data );
+			$shortcode = apply_filters( 'cwby_content_gallery_shortcode', $shortcode, $gallery_ids, $post_data );
 
 			$replacements['post_content'][ $gallery_token ] = $shortcode;
 		}
 
-		return apply_filters( 'gc_media_replacements', $replacements, $attachments, $post_data );
+		return apply_filters( 'cwby_media_replacements', $replacements, $attachments, $post_data );
 	}
 
 	/**
@@ -1263,7 +1263,7 @@ protected function maybe_sideload_file( $media, $post_id ) {
 			// Check if updated time-stamp is newer than previous updated timestamp.
 			if ( $new_updated > $old_updated ) {
 
-				$replace_data = apply_filters( 'gc_replace_attachment_data_on_update', false, $attachment );
+				$replace_data = apply_filters( 'cwby_replace_attachment_data_on_update', false, $attachment );
 
 				// @todo How to handle failures?
 				$attach_id = $this->sideload_and_update_attachment( $media->id, $media->filename, $media->download_url, $attachment, $replace_data, $media->alt_text );
@@ -1470,7 +1470,7 @@ protected static function post_update_no_revision( $post_data ) {
 	 *
 	 */
 	public function should_map_hierarchy( $post_type ) {
-		return apply_filters( 'gc_map_hierarchy', is_post_type_hierarchical( $post_type ), $post_type, $this );
+		return apply_filters( 'cwby_map_hierarchy', is_post_type_hierarchical( $post_type ), $post_type, $this );
 	}
 
 	/**
@@ -1484,7 +1484,7 @@ public function should_map_hierarchy( $post_type ) {
 	 */
 	public function schedule_hierarchy_update( $post_id ) {
 
-		$option = "gc_associate_hierarchy_{$this->mapping->ID}";
+		$option = "cwby_associate_hierarchy_{$this->mapping->ID}";
 
 		// Check we have existing pending hierchies to set.
 		$pending = get_option( "gc_associate_hierarchy_{$this->mapping->ID}", array() );
@@ -1500,15 +1500,15 @@ public function schedule_hierarchy_update( $post_id ) {
 		$args = array( $this->mapping->ID );
 
 		// We'll want to restart our 'timer'.
-		if ( wp_next_scheduled( 'gc_associate_hierarchy', $args ) ) {
-			wp_clear_scheduled_hook( 'gc_associate_hierarchy', $args );
+		if ( wp_next_scheduled( 'cwby_associate_hierarchy', $args ) ) {
+			wp_clear_scheduled_hook( 'cwby_associate_hierarchy', $args );
 		}
 
 		/*
 		 * Schedule an event to associate hierarchy for these posts.
 		 * Will likely never be hit, as the cwby_pull_complete event will take precedence.
 		 */
-		wp_schedule_single_event( time() + 60, 'gc_associate_hierarchy', $args );
+		wp_schedule_single_event( time() + 60, 'cwby_associate_hierarchy', $args );
 	}
 
 	/**
@@ -1562,8 +1562,8 @@ public static function associate_hierarchy( $mapping ) {
 		}
 
 		// We'll want to clear any scheduled events, since we completed them.
-		if ( wp_next_scheduled( 'gc_associate_hierarchy', array( $mapping_id ) ) ) {
-			wp_clear_scheduled_hook( 'gc_associate_hierarchy', array( $mapping_id ) );
+		if ( wp_next_scheduled( 'cwby_associate_hierarchy', array( $mapping_id ) ) ) {
+			wp_clear_scheduled_hook( 'cwby_associate_hierarchy', array( $mapping_id ) );
 		}
 
 		return delete_option( $opt_name );
diff --git a/includes/classes/sync/push.php b/includes/classes/sync/push.php
index 1a0b25b7..6ac317ee 100644
--- a/includes/classes/sync/push.php
+++ b/includes/classes/sync/push.php
@@ -96,7 +96,7 @@ public function maybe_push_item( $mapping_post_id ) {
 			$result = $this->do_item( $post->ID );
 
 		} catch ( \Exception $e ) {
-			$result = new WP_Error( 'gc_push_item_fail_' . $e->getCode(), $e->getMessage(), $e->get_data() );
+			$result = new WP_Error( 'cwby_push_item_fail_' . $e->getCode(), $e->getMessage(), $e->get_data() );
 		}
 
 		return $result;
@@ -121,7 +121,7 @@ protected function do_item( $id ) {
 
 		$this->set_item( \GatherContent\Importer\get_post_item_id( $this->post->ID ), true );
 
-		$config_update = $this->map_wp_data_to_gc_data();
+		$config_update = $this->map_wp_data_to_cwby_data();
 
 		// No updated data, so bail.
 		if ( empty( $config_update ) ) {
@@ -297,10 +297,10 @@ protected function set_item( $item_id, $exclude_status = false ) {
 	 * @since  3.0.0
 	 *
 	 */
-	protected function map_wp_data_to_gc_data() {
+	protected function map_wp_data_to_cwby_data() {
 		$config = $this->loop_item_elements_and_map();
 
-		return apply_filters( 'gc_update_gc_config_data', $config, $this );
+		return apply_filters( 'cwby_update_cwby_config_data', $config, $this );
 	}
 
 	/**
@@ -553,7 +553,7 @@ protected function set_post_field_value( $post_column ) {
 		$el_value = $this->element->value;
 
 		$value = ! empty( $this->post->{$post_column} ) ? self::remove_zero_width( $this->post->{$post_column} ) : false;
-		$value = apply_filters( "gc_get_{$post_column}", $value, $this );
+		$value = apply_filters( "cwby_get_{$post_column}", $value, $this );
 
 		// Make element value match the WP versions formatting, to see if they are equal.
 		switch ( $post_column ) {
@@ -778,7 +778,7 @@ function ( $label ) use ( $meta_value ) {
 
 		}
 
-		return apply_filters( 'gc_config_meta_field_value_updated', $updated, $meta_value, $meta_key, $this );
+		return apply_filters( 'cwby_config_meta_field_value_updated', $updated, $meta_value, $meta_key, $this );
 	}
 
 
diff --git a/includes/classes/utils.php b/includes/classes/utils.php
index e57bf6ff..c01f786c 100644
--- a/includes/classes/utils.php
+++ b/includes/classes/utils.php
@@ -170,12 +170,12 @@ public static function relative_date( $utc_date ) {
 	 * @since  3.0.0
 	 *
 	 */
-	public static function gc_field_type_name( $type ) {
+	public static function cwby_field_type_name( $type ) {
 		static $types = null;
 
 		if ( null === $types ) {
 			$types = apply_filters(
-				'gc_field_type_names',
+				'cwby_field_type_names',
 				array(
 					'text'            => __( 'Text', 'content-workflow-by-bynder' ),
 					'text_rich'       => __( 'Rich Text', 'content-workflow-by-bynder' ),
diff --git a/includes/classes/views/view.php b/includes/classes/views/view.php
index dbdfaf65..8c7abd93 100644
--- a/includes/classes/views/view.php
+++ b/includes/classes/views/view.php
@@ -57,7 +57,7 @@ public function __construct( $template, array $args = array() ) {
 	public function load( $echo = true ) {
 
 		// Filter args before outputting template.
-		$this->args = apply_filters( "gc_template_args_for_{$this->template}", $this->args, $this );
+		$this->args = apply_filters( "cwby_template_args_for_{$this->template}", $this->args, $this );
 		$id         = md5( $this->template . serialize( $this->args ) );
 
 		if ( ! isset( self::$views[ $id ] ) ) {
diff --git a/includes/functions/core.php b/includes/functions/core.php
index d012a3b4..9ce1ce9b 100644
--- a/includes/functions/core.php
+++ b/includes/functions/core.php
@@ -72,7 +72,7 @@ function setup() {
 		add_action( 'init', $n( 'init' ) );
 	}
 
-	do_action( 'gathercontent_loaded' );
+	do_action( 'cwby_loaded' );
 
 	add_action( 'plugins_loaded', $n( 'General::init_plugins_loaded_hooks' ) );
 }
@@ -91,7 +91,7 @@ function init() {
 	$general = General::get_instance();
 	$general->init_hooks();
 
-	do_action( 'gathercontent_init', $general );
+	do_action( 'cwby_init', $general );
 }
 
 /**
diff --git a/includes/functions/functions.php b/includes/functions/functions.php
index 8e33e43d..619bbee4 100644
--- a/includes/functions/functions.php
+++ b/includes/functions/functions.php
@@ -291,7 +291,7 @@ function prepare_js_data( $args, $item = null, $type = 'post' ) {
 			: (object) array();
 
 		$args['typeName'] = isset( $item->type )
-			? Utils::gc_field_type_name( $item->type )
+			? Utils::cwby_field_type_name( $item->type )
 			: '';
 
 		if ( isset( $item->updated_at ) ) {
@@ -307,7 +307,7 @@ function prepare_js_data( $args, $item = null, $type = 'post' ) {
 		$args['current'] = \GatherContent\Importer\post_is_current( $args['post_id'], $item );
 	}
 
-	return apply_filters( "gc_prepare_js_data_for_$type", $args, $type, $item );
+	return apply_filters( "cwby_prepare_js_data_for_$type", $args, $type, $item );
 }
 
 /**
@@ -409,7 +409,7 @@ function user_allowed() {
  *
  */
 function view_capability() {
-	return apply_filters( 'gathercontent_settings_view_capability', 'publish_pages' );
+	return apply_filters( 'cwby_settings_view_capability', 'publish_pages' );
 }
 
 /**
@@ -423,7 +423,7 @@ function view_capability() {
 function available_mapping_post_types() {
 	$post_types = get_post_types( array( 'public' => true ) );
 
-	return apply_filters( 'gathercontent_mapping_post_types', $post_types );
+	return apply_filters( 'cwby_mapping_post_types', $post_types );
 }
 
 /**
diff --git a/includes/views/system-info.php b/includes/views/system-info.php
index b27c95c3..a51a7527 100644
--- a/includes/views/system-info.php
+++ b/includes/views/system-info.php
@@ -9,7 +9,7 @@
 ### Begin System Info ###
 
 ## Please include this information when getting in touch with the Content Workflow (by Bynder) support team ##
-<?php do_action( 'gc_system_info_before' ); ?>
+<?php do_action( 'cwby_system_info_before' ); ?>
 
 Multisite:                <?php echo esc_html( $this->get( 'multisite' ) ), "\n"; ?>
 
@@ -74,7 +74,7 @@
 			<?php endif; ?>
 
 Plugin Options:           <?php echo esc_html( $this->get( 'gc_options' ) ), "\n"; ?>
-			<?php do_action( 'gc_system_info_after' ); ?>
+			<?php do_action( 'cwby_system_info_after' ); ?>
 
 ### End System Info ###</textarea>
 		<p><strong><?php esc_html_e( 'For more information:', 'content-workflow-by-bynder' ); ?></strong></p>
diff --git a/includes/views/tmpl-gc-mapping-tab-row.php b/includes/views/tmpl-gc-mapping-tab-row.php
index 79f9ad5b..66b0d788 100644
--- a/includes/views/tmpl-gc-mapping-tab-row.php
+++ b/includes/views/tmpl-gc-mapping-tab-row.php
@@ -54,9 +54,9 @@ class="<# if (data.typeName === 'component') { #>gc-component gc-component-disab
 		<option
 		<# if ( '' === data.field_type ) { #>selected="selected"<# } #>
 		value=""><?php esc_html_e( 'Unused', 'content-workflow-by-bynder' ); ?></option>
-		<?php do_action( 'gathercontent_field_type_option_underscore_template', $this ); ?>
+		<?php do_action( 'cwby_field_type_option_underscore_template', $this ); ?>
 	</select>
-	<?php do_action( 'gathercontent_field_type_underscore_template', $this ); ?>
+	<?php do_action( 'cwby_field_type_underscore_template', $this ); ?>
 </td>
 
 
@@ -115,7 +115,7 @@ class="<# if (data.typeName === 'component') { #>gc-component gc-component-disab
 							class="component-child wp-subfield-select" data-index="{{index}}"
 							name="<?php $this->output( 'option_base' ); ?>[mapping][{{ data.name }}][sub_fields][{{index}}]">
 						<option value=""><?php esc_html_e( 'Unused', 'content-workflow-by-bynder' ); ?></option>
-						<?php // do_action( 'gathercontent_field_type_option_underscore_template', $this ); ?>
+						<?php // do_action( 'cwby_field_type_option_underscore_template', $this ); ?>
 					</select>
 				</td>
 			</tr>
diff --git a/tests/phpunit/Core_Tests.php b/tests/phpunit/Core_Tests.php
index 267643b6..f67d4618 100644
--- a/tests/phpunit/Core_Tests.php
+++ b/tests/phpunit/Core_Tests.php
@@ -29,7 +29,7 @@ public function test_setup() {
 		// Setup
 		\WP_Mock::expectActionAdded( 'init', 'GatherContent\Importer\Core\i18n' );
 		\WP_Mock::expectActionAdded( 'init', 'GatherContent\Importer\Core\init' );
-		\WP_Mock::expectAction( 'gathercontent_loaded' );
+		\WP_Mock::expectAction( 'cwby_loaded' );
 
 		// Act
 		setup();
@@ -75,7 +75,7 @@ public function test_i18n() {
 	 */
 	public function test_init() {
 		// Setup
-		\WP_Mock::expectAction( 'gathercontent_init' );
+		\WP_Mock::expectAction( 'cwby_init' );
 
 		// Act
 		init();