diff --git a/src/github/graphql/projectV2Items.ts b/src/github/graphql/projectV2Items.ts
index 10e1da4..f172d62 100644
--- a/src/github/graphql/projectV2Items.ts
+++ b/src/github/graphql/projectV2Items.ts
@@ -34,6 +34,14 @@ export const PROJECT_V2_ITEMS = `
 								}
 							}
 						}
+						... on ProjectV2ItemFieldLabelValue {
+							labels(first: 5) {
+								totalCount
+								nodes {
+									name
+								}
+							}
+						}
 			... on ProjectV2ItemFieldSingleSelectValue {
 							id
 							name
diff --git a/src/github/index.ts b/src/github/index.ts
index c2c1a4b..81b573c 100644
--- a/src/github/index.ts
+++ b/src/github/index.ts
@@ -23,6 +23,11 @@ export interface ProjectV2Item {
           url: string;
         }[];
       };
+      labels: {
+        nodes: {
+          name: string;
+        }[];
+      };
       name: string;
     }[];
   };
diff --git a/src/items/index.ts b/src/items/index.ts
index 281827b..e58bc6b 100644
--- a/src/items/index.ts
+++ b/src/items/index.ts
@@ -4,6 +4,7 @@ export interface Item {
   title: string;
   status: string;
   assignedUsers: string[];
+  labels?: string[];
   dueDate?: Date;
   url?: string;
 }
@@ -16,6 +17,9 @@ export const convertGithubItems = (items: ProjectV2Item[]): Item[] => {
     const status = item.fieldValues.nodes
       .filter((field) => field.name)
       .map((field) => field.name)[0];
+    const labels = item.fieldValues.nodes
+      .filter((field) => field.labels)
+      .flatMap((field) => field.labels.nodes.map((label) => label.name));
 
     // TODO: improve this
     let dueDate: Date | undefined;
@@ -28,6 +32,7 @@ export const convertGithubItems = (items: ProjectV2Item[]): Item[] => {
       title: item.content.title,
       url: item.content.url,
       assignedUsers,
+      labels,
       dueDate: dueDate,
       status: status,
     };
@@ -65,6 +70,24 @@ export const filterForUrgentItems = (items: Item[]) => {
   });
 };
 
+//for reminders ran at 8:30pm (midnight in UTC) checking the next 24 hours will pull up tasks
+//due the next day
+export const filterForTwentyFourHours = (items: Item[]) => {
+  const tomorrow = new Date();
+  tomorrow.setDate(tomorrow.getDate() + 1);
+
+  return items.filter((item) => {
+    if (!item.dueDate) {
+      return false;
+    }
+    return (
+      item.dueDate <= tomorrow &&
+      item.status !== "Done" &&
+      item.assignedUsers.length !== 0
+    );
+  });
+};
+
 export const filterUpcomingItems = (items: Item[]) => {
   const tomorrow = new Date();
   tomorrow.setDate(tomorrow.getDate() + 2);
@@ -92,3 +115,9 @@ export const filterOutStatus = (items: Item[], status: string) => {
 export const filterForUnassigned = (items: Item[]) => {
   return items.filter((item) => item.assignedUsers.length === 0);
 };
+
+export const filterByLabel = (items: Item[], labels: string[]) => {
+  return items.filter((item) =>
+    labels.some((label) => item.labels?.includes(label)),
+  );
+};
diff --git a/src/reminders/index.ts b/src/reminders/index.ts
index 3c7de85..32609b7 100644
--- a/src/reminders/index.ts
+++ b/src/reminders/index.ts
@@ -1,2 +1,3 @@
 export { dueTodayReminder } from "./dueTodayReminder";
 export { fullItemReportReminder } from "./fullItemReportReminder";
+export { urgentPromotionReminder } from "./urgentPromotionReminder";
diff --git a/src/reminders/urgentPromotionReminder.ts b/src/reminders/urgentPromotionReminder.ts
new file mode 100644
index 0000000..b4a429f
--- /dev/null
+++ b/src/reminders/urgentPromotionReminder.ts
@@ -0,0 +1,48 @@
+import { sendDiscordItemMessage } from "../discord";
+import { fetchProjectV2Items } from "../github";
+import {
+  convertGithubItems,
+  filterByLabel,
+  filterForTwentyFourHours,
+  filterForUrgentItems,
+  filterOutStatus,
+} from "../items";
+
+export const urgentPromotionReminder = async () => {
+  const githubItemsResult = await fetchProjectV2Items();
+  if (githubItemsResult.err) {
+    return githubItemsResult;
+  }
+
+  const items = convertGithubItems(githubItemsResult.val);
+  const nonBacklogItems = filterOutStatus(items, "Backlog");
+  const urgentItems = filterForTwentyFourHours(nonBacklogItems);
+  const itemsWithLabels = filterByLabel(urgentItems, [
+    "discord announcement",
+    "social post",
+    "scs email",
+  ]);
+
+  if (itemsWithLabels.length === 0) {
+    return null;
+  }
+
+  const message = {
+    title: "Urgent Promotional Items Reminder 📬‼️",
+    message:
+      "Check out all upcoming tasks [here.](https://github.com/orgs/CarletonComputerScienceSociety/projects/18) 🐀🐀",
+    sections: [
+      ...(itemsWithLabels.length > 0
+        ? [
+            {
+              title: "🔥 Urgent & Overdue",
+              items: itemsWithLabels,
+            },
+          ]
+        : []),
+    ],
+  };
+
+  const discordMessageResult = await sendDiscordItemMessage(message);
+  return discordMessageResult;
+};
diff --git a/test/items/factories/item-factory.ts b/test/items/factories/item-factory.ts
index e255d51..58af02c 100644
--- a/test/items/factories/item-factory.ts
+++ b/test/items/factories/item-factory.ts
@@ -4,12 +4,14 @@ export const itemFactory = ({
   title,
   status,
   assignedUsers,
+  labels,
   dueDate,
   url,
 }: {
   title?: string;
   status?: string;
   assignedUsers?: string[];
+  labels?: string[];
   dueDate?: Date;
   url?: string;
 } = {}): Item => {
@@ -17,6 +19,7 @@ export const itemFactory = ({
     title: title ?? "title",
     status: status ?? "status",
     assignedUsers: assignedUsers ?? ["https://github.com/MathyouMB"],
+    labels: labels ?? undefined,
     dueDate: dueDate ?? undefined,
     url: url ?? "https://github.com/MathyouMB",
   };
diff --git a/test/items/index.test.ts b/test/items/index.test.ts
index ae03ff6..125ce48 100644
--- a/test/items/index.test.ts
+++ b/test/items/index.test.ts
@@ -1,13 +1,16 @@
 import { describe, expect } from "@jest/globals";
 import {
   filterByDateRange,
+  filterByLabel,
   filterByStatus,
+  filterForTwentyFourHours,
   filterForUnassigned,
   filterForUrgentItems,
   filterOutStatus,
   filterUpcomingItems,
 } from "../../src/items";
 import { itemFactory } from "./factories/item-factory";
+import exp from "constants";
 
 describe("filterByStatus", () => {
   it("will return items with the given status", () => {
@@ -98,6 +101,23 @@ describe("filterForUrgentItems", () => {
   });
 });
 
+describe("filterForTwentyFourHours", () => {
+  it("will return items that are overdue or due in the next 24 Hours", () => {
+    const today = new Date();
+    const tomorrow = new Date();
+    tomorrow.setDate(tomorrow.getDate() + 1);
+    const dayAfterTomorrow = new Date();
+    dayAfterTomorrow.setDate(dayAfterTomorrow.getDate() + 2);
+    const item1 = itemFactory({ dueDate: today });
+    const item2 = itemFactory({ dueDate: tomorrow });
+    const item3 = itemFactory({ dueDate: dayAfterTomorrow });
+
+    const result = filterForTwentyFourHours([item1, item2, item3]);
+
+    expect(result).toEqual([item1, item2]);
+  });
+});
+
 describe("filterUpcomingItems", () => {
   it("will return items due after tomorrow", () => {
     const today = new Date();
@@ -114,3 +134,21 @@ describe("filterUpcomingItems", () => {
     expect(result).toEqual([item3]);
   });
 });
+
+describe("filterByLabels", () => {
+  it("will return items with any of the labels matching", () => {
+    const item1 = itemFactory({ labels: [] });
+    const item2 = itemFactory({ labels: ["social post"] });
+    const item3 = itemFactory({ labels: ["social post", "not a label"] });
+    const item4 = itemFactory({ labels: ["social post", "scs email"] });
+    const item5 = itemFactory({ labels: ["scs email", "not a label"] });
+    const item6 = itemFactory({ labels: ["not a label 1", "not a label 2"] });
+
+    const result = filterByLabel(
+      [item1, item2, item3, item4, item5, item6],
+      ["social post", "scs email"],
+    );
+
+    expect(result).toEqual([item2, item3, item4, item5]);
+  });
+});