diff --git a/tooling/common-config/deploy-netlify.sh b/tooling/common-config/deploy-netlify.sh
index ccfc25a77..526e67a46 100755
--- a/tooling/common-config/deploy-netlify.sh
+++ b/tooling/common-config/deploy-netlify.sh
@@ -4,5 +4,10 @@ set -euo pipefail
 
 npm install --legacy-peer-deps
 
+URL_TO_USE="${URL}"
+if [[ "${PULL_REQUEST}" == "true" ]]; then
+  URL_TO_USE="${DEPLOY_PRIME_URL}"
+fi
+
 # We set --baseURL on netlify so that any references to .Permalink end up pointing at deploy preview pages, rather than being hard-coded to point at the production URLs.
-hugo --minify --environment production --baseURL $DEPLOY_PRIME_URL && npx pagefind --site "public"
+hugo --minify --environment production --baseURL "${URL_TO_USE}" && npx pagefind --site "public"