diff --git a/es-ds-components/components/es-cta-banner.vue b/es-ds-components/components/es-cta-banner.vue
new file mode 100644
index 000000000..734630204
--- /dev/null
+++ b/es-ds-components/components/es-cta-banner.vue
@@ -0,0 +1,95 @@
+<script setup>
+const props = defineProps({
+    dark: {
+        type: Boolean,
+        default: false,
+    },
+    hasButton: {
+        type: Boolean,
+        default: false,
+    },
+    // default or wide
+    variant: {
+        type: String,
+        default: 'default',
+    },
+});
+
+const lgFirst = computed(() => {
+    if (props.variant === 'wide') {
+        return props.hasButton ? '8' : '6';
+    }
+
+    return props.hasButton ? '7' : '4';
+});
+
+const lgSecond = computed(() => {
+    if (props.variant === 'wide') {
+        return props.hasButton ? '4' : '6';
+    }
+
+    return props.hasButton ? '5' : '8';
+});
+
+const xxlFirst = computed(() => {
+    if (props.variant === 'wide') {
+        return props.hasButton ? '8' : '6';
+    }
+
+    return props.hasButton ? '8' : '5';
+});
+
+const xxlSecond = computed(() => {
+    if (props.variant === 'wide') {
+        return props.hasButton ? '4' : '6';
+    }
+
+    return props.hasButton ? '4' : '7';
+});
+</script>
+
+<template>
+    <es-card
+        :class="[
+            {
+                'bg-dark-blue border-dark-blue text-white': dark,
+                'px-100 px-lg-200': variant === 'default',
+                'px-100 px-lg-300': variant === 'wide',
+            },
+        ]"
+        v-bind="$attrs">
+        <es-row>
+            <es-col
+                class="mb-200 my-lg-auto text-center text-lg-left"
+                :lg="lgFirst"
+                :xxl="xxlFirst">
+                <!-- avoiding use of an <h2> tag here for long-form content SEO reasons,
+                    but preserving heading semantics for screen readers -->
+                <div
+                    role="heading"
+                    aria-level="2"
+                    class="font-weight-semibold"
+                    :class="{
+                        'font-size-300': variant === 'default',
+                        'mb-50': $slots.subtitle,
+                        'mb-0': !$slots.subtitle,
+                        'text-white': dark,
+                        h2: variant === 'wide',
+                    }">
+                    <slot name="heading"> Easily find what solar costs in your area </slot>
+                </div>
+                <p
+                    v-if="$slots.subtitle"
+                    class="mb-0">
+                    <slot name="subtitle" />
+                </p>
+            </es-col>
+            <es-col
+                class="d-flex justify-content-center justify-content-lg-end my-auto"
+                :lg="lgSecond"
+                :xxl="xxlSecond">
+                <slot name="cta" />
+            </es-col>
+        </es-row>
+    </es-card>
+</template>
diff --git a/es-ds-docs/components/ds-organisms-list.vue b/es-ds-docs/components/ds-organisms-list.vue
index 9c15993d5..b6cb35a1b 100644
--- a/es-ds-docs/components/ds-organisms-list.vue
+++ b/es-ds-docs/components/ds-organisms-list.vue
@@ -3,6 +3,9 @@
         <li>
             <ds-link to="/organisms/carousel"> Carousel </ds-link>
         </li>
+        <li>
+            <ds-link to="/organisms/cta-banner"> CTA banner </ds-link>
+        </li>
         <li>
             <ds-link to="/organisms/cta-card"> CTA card </ds-link>
         </li>
diff --git a/es-ds-docs/pages/organisms/cta-banner.vue b/es-ds-docs/pages/organisms/cta-banner.vue
new file mode 100644
index 000000000..9cc92f773
--- /dev/null
+++ b/es-ds-docs/pages/organisms/cta-banner.vue
@@ -0,0 +1,224 @@
+<script setup>
+definePageMeta({
+    layout: 'full-width-component',
+});
+
+const propTableRows = [
+    ['dark', 'Boolean', 'false', 'Renders the banner with white text on a dark background.'],
+    [
+        'hasButton',
+        'Boolean',
+        'false',
+        `If true, will give the heading (and subtitle, if any)
+        more room on desktop, and reduce the width of the button container.`,
+    ],
+    [
+        'variant',
+        'String',
+        "'default'",
+        `Accepts 'default' or 'wide'. The default variant has a smaller heading size and reduced padding.
+        The wide variant has a larger heading size and larger padding on desktop.`,
+    ],
+];
+
+const slotTableRows = [
+    ['heading', "'Easily find what solar costs in your area'", 'The banner heading.'],
+    ['subtitle', 'n/a', 'Optional. The text that should appear below the heading.'],
+    ['cta', 'n/a', 'The call to action itself. Meant to be an EsButton or EsZipCodeForm.'],
+];
+
+const { $prism } = useNuxtApp();
+const compCode = ref('');
+const docCode = ref('');
+
+onMounted(async () => {
+    if ($prism) {
+        const compSource = await import('@energysage/es-ds-components/components/es-cta-banner.vue?raw');
+        // eslint-disable-next-line import/no-self-import
+        const docSource = await import('./cta-banner.vue?raw');
+
+        compCode.value = $prism.normalizeCode(compSource.default);
+        docCode.value = $prism.normalizeCode(docSource.default);
+        $prism.highlight();
+    }
+});
+</script>
+
+<template>
+    <div>
+        <h1>CTA banner</h1>
+
+        <es-row class="mb-500">
+            <es-col
+                xl="10"
+                xxl="8">
+                <p>
+                    Full-width banner that displays a heading, subtitle, and call to action. The call to action can be
+                    a button or zip code form. Subtitle is optional and can be omitted.
+                </p>
+                <p class="mb-0">
+                    Intended for use either within a full-width page layout or one slightly constrained to 10 columns
+                    on large desktop breakpoints (shown in the examples below).
+                </p>
+            </es-col>
+        </es-row>
+
+        <div class="mb-500">
+            <h2>Default with zip code form</h2>
+            <p class="mb-200">
+                This is the default layout, designed to show a zip code form and display nicely within a limited-width
+                container. The second example has <code>dark</code> set to <code>true</code>.
+            </p>
+            <es-row class="justify-content-center">
+                <es-col
+                    cols="12"
+                    lg="8"
+                    xl="7">
+                    <es-cta-banner class="mb-200">
+                        <template #heading> Switch to solar and save </template>
+                        <template #cta>
+                            <es-zip-code-form
+                                constrained
+                                input-id="no-image-with-zip-form"
+                                privacy-policy-link="https://www.energysage.com/privacy-policy/"
+                                stack-until="md"
+                                url="https://www.energysage.com/market/start/">
+                                <template #buttonText> Compare quotes </template>
+                            </es-zip-code-form>
+                        </template>
+                    </es-cta-banner>
+                    <es-cta-banner dark>
+                        <template #heading> Easily find what solar costs in your area </template>
+                        <template #cta>
+                            <es-zip-code-form
+                                constrained
+                                dark
+                                input-id="no-image-with-zip-form"
+                                privacy-policy-link="https://www.energysage.com/privacy-policy/"
+                                stack-until="md"
+                                url="https://www.energysage.com/market/start/">
+                                <template #buttonText> Compare quotes </template>
+                            </es-zip-code-form>
+                        </template>
+                    </es-cta-banner>
+                </es-col>
+            </es-row>
+        </div>
+
+        <div class="mb-500">
+            <h2>Default with subtitle and button</h2>
+            <p class="mb-200">
+                By default, the <code>cta</code> section will display at a larger width to accommodate a zip code form.
+                When using a button, set the <code>hasButton</code> prop to <code>true</code>, and the CTA section will
+                reduce in width.
+            </p>
+            <es-row class="justify-content-center">
+                <es-col
+                    cols="12"
+                    lg="8"
+                    xl="7">
+                    <es-cta-banner
+                        dark
+                        has-button>
+                        <template #heading> Check availability in your area </template>
+                        <template #subtitle>
+                            Our installer network is growing every day. Explore options in your state.
+                        </template>
+                        <template #cta>
+                            <es-button
+                                class="px-100 text-nowrap"
+                                href="https://heatpumps.energysage.com/welcome"
+                                variant="dark-bg">
+                                Get heat pump quotes
+                            </es-button>
+                        </template>
+                    </es-cta-banner>
+                </es-col>
+            </es-row>
+        </div>
+
+        <div class="mb-500">
+            <h2>Wide with zip code form</h2>
+            <p class="mb-200">
+                Set the <code>variant</code> prop to <code>'wide'</code> when the banner will display full width on a
+                page. The <code>heading</code> text will appear larger on desktop, and the side padding will increase.
+            </p>
+            <es-cta-banner
+                class="mb-200"
+                variant="wide">
+                <template #heading> Switch to solar and save </template>
+                <template #cta>
+                    <es-zip-code-form
+                        input-id="no-image-with-zip-form"
+                        privacy-policy-link="https://www.energysage.com/privacy-policy/"
+                        stack-until="md"
+                        url="https://www.energysage.com/market/start/">
+                        <template #buttonText> Compare quotes </template>
+                    </es-zip-code-form>
+                </template>
+            </es-cta-banner>
+            <es-cta-banner
+                dark
+                variant="wide">
+                <template #heading> Switch to solar and save </template>
+                <template #cta>
+                    <es-zip-code-form
+                        dark
+                        input-id="no-image-with-zip-form"
+                        privacy-policy-link="https://www.energysage.com/privacy-policy/"
+                        stack-until="md"
+                        url="https://www.energysage.com/market/start/">
+                        <template #buttonText> Compare quotes </template>
+                    </es-zip-code-form>
+                </template>
+            </es-cta-banner>
+        </div>
+
+        <div class="mb-500">
+            <h2>Wide with subtitle and button</h2>
+            <p class="mb-200">
+                By default, the <code>cta</code> section will display at a larger width to accommodate a zip code form.
+                When using a button, set the <code>hasButton</code> prop to <code>true</code>, and the CTA section will
+                reduce in width.
+            </p>
+            <es-cta-banner
+                dark
+                has-button
+                variant="wide">
+                <template #heading> Check availability in your area </template>
+                <template #subtitle>
+                    Our installer network is growing every day. Explore options in your state.
+                </template>
+                <template #cta>
+                    <es-button
+                        href="https://heatpumps.energysage.com/welcome"
+                        variant="dark-bg">
+                        Get heat pump quotes
+                    </es-button>
+                </template>
+            </es-cta-banner>
+        </div>
+
+        <div class="mb-500">
+            <h2>EsCtaBanner slots</h2>
+            <ds-prop-table
+                :columns="['Name', 'Default', 'Description']"
+                :rows="slotTableRows"
+                :widths="{
+                    md: ['3', '4', '5'],
+                    lg: ['2', '5', '5'],
+                }" />
+        </div>
+
+        <div class="mb-500">
+            <h2>EsCtaBanner props</h2>
+            <ds-prop-table :rows="propTableRows" />
+        </div>
+
+        <ds-doc-source
+            :comp-code="compCode"
+            comp-source="es-ds-components/components/es-cta-banner.vue"
+            :doc-code="docCode"
+            doc-source="es-ds-docs/pages/organisms/cta-banner.vue" />
+    </div>
+</template>