diff --git a/Makefile b/Makefile
index 336bbf9143c..754e9c004d6 100644
--- a/Makefile
+++ b/Makefile
@@ -156,7 +156,6 @@ release: $(BUILD_DIR)/VERSION
 		--build-arg VERSION=$(VERSION) \
 		-f deploy/skaffold/Dockerfile \
 		--target release \
-		-t gcr.io/$(GCP_PROJECT)/skaffold:latest \
 		-t gcr.io/$(GCP_PROJECT)/skaffold:$(VERSION) \
 		.
 
diff --git a/deploy/cloudbuild-release.yaml b/deploy/cloudbuild-release.yaml
index 4dfe8234826..6888d3f239e 100644
--- a/deploy/cloudbuild-release.yaml
+++ b/deploy/cloudbuild-release.yaml
@@ -45,7 +45,6 @@ steps:
     - 'version'
 
 images:
-- 'gcr.io/$PROJECT_ID/skaffold:latest'
 - 'gcr.io/$PROJECT_ID/skaffold:$TAG_NAME'
 
 options: