diff --git a/Makefile b/Makefile
index d3a2aece0a71..99968af0457f 100644
--- a/Makefile
+++ b/Makefile
@@ -172,9 +172,11 @@ docker buildx bake --allow=fs.read=.. \
 			,--load\
 		)\
 	)\
+	$(foreach service, $(SERVICES_NAMES_TO_BUILD),\
+			--set $(service).tags=$(DOCKER_REGISTRY)/$(service):$(DOCKER_IMAGE_TAG) \
+	) \
 	$(if $(push),\
 		$(foreach service, $(SERVICES_NAMES_TO_BUILD),\
-			--set $(service).tags=$(DOCKER_REGISTRY)/$(service):$(DOCKER_IMAGE_TAG) \
 			--set $(service).output="type=registry$(comma)push=true" \
 		)\
 	,) \