diff --git a/src/main/java/com/example/couphoneserver/common/response/status/BaseExceptionResponseStatus.java b/src/main/java/com/example/couphoneserver/common/response/status/BaseExceptionResponseStatus.java
index 710cd89..2fa2422 100644
--- a/src/main/java/com/example/couphoneserver/common/response/status/BaseExceptionResponseStatus.java
+++ b/src/main/java/com/example/couphoneserver/common/response/status/BaseExceptionResponseStatus.java
@@ -58,9 +58,10 @@ public enum BaseExceptionResponseStatus implements ResponseStatus {
     /**
      * 8000: 가게 오류
      */
-    COORDINATE_NOT_FOUND(8000,HttpStatus.BAD_REQUEST.value(), "좌표를 찾을 수 없습니다."),
-    DUPLICATE_STORE_NAME(8001,HttpStatus.BAD_REQUEST.value(), "중복된 지점이 존재합니다."),
-    NEARBY_STORE_NOT_FOUND(8002,HttpStatus.BAD_REQUEST.value(), "좌표 기준 주변 가게가 없습니다."),
+    INVALID_STORE_VALUE(8000,HttpStatus.BAD_REQUEST.value(), "가게 등록에 유효하지 않은 정보입니다."),
+    COORDINATE_NOT_FOUND(8001,HttpStatus.BAD_REQUEST.value(), "좌표를 찾을 수 없습니다."),
+    DUPLICATE_STORE_NAME(8002,HttpStatus.BAD_REQUEST.value(), "중복된 지점이 존재합니다."),
+    NEARBY_STORE_NOT_FOUND(8003,HttpStatus.BAD_REQUEST.value(), "좌표 기준 주변 가게가 없습니다."),
 
     /**
      * 9000: 쿠폰 오류
diff --git a/src/main/java/com/example/couphoneserver/controller/StoreController.java b/src/main/java/com/example/couphoneserver/controller/StoreController.java
index e4a02c3..fb0e636 100644
--- a/src/main/java/com/example/couphoneserver/controller/StoreController.java
+++ b/src/main/java/com/example/couphoneserver/controller/StoreController.java
@@ -1,16 +1,39 @@
 package com.example.couphoneserver.controller;
 
+import com.example.couphoneserver.common.exception.StoreException;
+import com.example.couphoneserver.common.response.BaseResponse;
+import com.example.couphoneserver.dto.store.PostStoreRequest;
+import com.example.couphoneserver.dto.store.PostStoreResponse;
+import com.example.couphoneserver.service.StoreService;
+import io.swagger.v3.oas.annotations.Operation;
 import io.swagger.v3.oas.annotations.tags.Tag;
 import lombok.RequiredArgsConstructor;
 import lombok.extern.slf4j.Slf4j;
+import org.springframework.validation.BindingResult;
+import org.springframework.validation.annotation.Validated;
+import org.springframework.web.bind.annotation.PostMapping;
+import org.springframework.web.bind.annotation.RequestBody;
 import org.springframework.web.bind.annotation.RequestMapping;
 import org.springframework.web.bind.annotation.RestController;
 
+import static com.example.couphoneserver.common.response.status.BaseExceptionResponseStatus.INVALID_STORE_VALUE;
+import static com.example.couphoneserver.utils.BindingResultUtils.getErrorMessages;
+
 @Tag(name = "store", description = "가게 관련 API 입니다.")
 @Slf4j
 @RestController
 @RequiredArgsConstructor
 @RequestMapping("/stores")
 public class StoreController {
+    private final StoreService storeService;
 
+    @PostMapping("")
+    @Operation(summary = "가게 등록", description = "Request Body에 브랜드 아이디, 매장명, 위도, 경도, 주소를 담아서 보내주세요!")
+    public BaseResponse<PostStoreResponse> postBrand(@Validated @RequestBody PostStoreRequest request,
+                                                     BindingResult bindingResult){
+        if (bindingResult.hasErrors()){
+            throw new StoreException(INVALID_STORE_VALUE,getErrorMessages(bindingResult));
+        }
+        return new BaseResponse<>(storeService.save(request));
+    }
 }
diff --git a/src/main/java/com/example/couphoneserver/domain/entity/Store.java b/src/main/java/com/example/couphoneserver/domain/entity/Store.java
index 27cc2e6..7da30ef 100644
--- a/src/main/java/com/example/couphoneserver/domain/entity/Store.java
+++ b/src/main/java/com/example/couphoneserver/domain/entity/Store.java
@@ -3,6 +3,7 @@
 import com.example.couphoneserver.domain.StoreStatus;
 import jakarta.persistence.*;
 import lombok.AccessLevel;
+import lombok.Builder;
 import lombok.Getter;
 import lombok.NoArgsConstructor;
 
@@ -25,4 +26,14 @@ public class Store extends BaseTimeEntity {
     @ManyToOne(fetch = FetchType.LAZY)
     @JoinColumn(name = "brand_id")
     private Brand brand; // 해당 매장의 브랜드
+
+    @Builder
+    public Store(String name, String address, Double longitude, Double latitude, StoreStatus status, Brand brand) {
+        this.name = name;
+        this.address = address;
+        this.longitude = longitude;
+        this.latitude = latitude;
+        this.status = status;
+        this.brand = brand;
+    }
 }
diff --git a/src/main/java/com/example/couphoneserver/dto/store/PostStoreRequest.java b/src/main/java/com/example/couphoneserver/dto/store/PostStoreRequest.java
index df04a65..71fed10 100644
--- a/src/main/java/com/example/couphoneserver/dto/store/PostStoreRequest.java
+++ b/src/main/java/com/example/couphoneserver/dto/store/PostStoreRequest.java
@@ -1,37 +1,48 @@
 package com.example.couphoneserver.dto.store;
 
 import com.example.couphoneserver.domain.StoreStatus;
+import com.example.couphoneserver.domain.entity.Brand;
+import com.example.couphoneserver.domain.entity.Store;
 import io.swagger.v3.oas.annotations.media.Schema;
-import jakarta.annotation.Nullable;
-import jakarta.persistence.EnumType;
-import jakarta.persistence.Enumerated;
+import jakarta.validation.constraints.NotBlank;
 import jakarta.validation.constraints.NotNull;
 import jakarta.validation.constraints.Size;
+import lombok.AllArgsConstructor;
 import lombok.Data;
+import lombok.NoArgsConstructor;
 import org.hibernate.validator.constraints.Range;
 
 @Data
+@NoArgsConstructor
+@AllArgsConstructor
 public class PostStoreRequest {
-    @NotNull
-    @Range(min=1,message="bid: 브랜드 아이디는 {min} 이상부터 가능합니다.")
+    @NotNull(message = "bid: {NotNull}")
+    @Range(min=1,message="bid: 브랜드 아이디는 {min} 이상부터 가능합니다")
     @Schema(example="1", description = "브랜드 등록 후 응답값으로 받은 브랜드 아이디를 넣어주세요.")
     private Long bid;
-    @NotNull
-    @Size(min=1,max=100,message = "name: 가게 이름의 길이는 {min} 이상, {max} 이하 가능합니다.")
+
+    @NotBlank(message = "name: {NotBlank}")
+    @Size(min=1,max=100,message = "name: 가게 이름의 길이는 {min} 이상, {max} 이하 가능합니다")
     @Schema(example="건국대학교 서울캠퍼스",description = "브랜드 이름+공백+지점명으로 보내주세요.")
     private String name;
-    @NotNull
+    @NotBlank(message = "address: {NotBlank}")
     @Schema(example = "서울특별시 광진구 능동로 120")
     private String address;
-    @NotNull
+    @NotNull(message = "longitude: {NotNull}")
     @Schema(example = "123456.111111")
     private Double longitude;
-    @NotNull
+    @NotNull(message = "latitude: {NotNull}")
     @Schema(example = "123456.111111")
     private Double latitude;
-    @Nullable
-    @Enumerated(EnumType.STRING)
-    private StoreStatus status = StoreStatus.ACTIVE;
-
 
+    public Store toEntity(Brand brand) {
+        return Store.builder()
+                .name(name)
+                .address(address)
+                .longitude(longitude)
+                .latitude(latitude)
+                .status(StoreStatus.ACTIVE)
+                .brand(brand)
+                .build();
+    }
 }
diff --git a/src/main/java/com/example/couphoneserver/dto/store/PostStoreResponse.java b/src/main/java/com/example/couphoneserver/dto/store/PostStoreResponse.java
index 6d73ae0..bce651a 100644
--- a/src/main/java/com/example/couphoneserver/dto/store/PostStoreResponse.java
+++ b/src/main/java/com/example/couphoneserver/dto/store/PostStoreResponse.java
@@ -1,4 +1,16 @@
 package com.example.couphoneserver.dto.store;
 
+import io.swagger.v3.oas.annotations.media.Schema;
+import lombok.Data;
+
+
+
+@Data
 public class PostStoreResponse {
+    @Schema(example = "1", description = "회원 아이디")
+    private Long id;
+
+    public PostStoreResponse(Long id) {
+        this.id = id;
+    }
 }
diff --git a/src/main/java/com/example/couphoneserver/repository/StoreRepository.java b/src/main/java/com/example/couphoneserver/repository/StoreRepository.java
index 1205181..03a8cdf 100644
--- a/src/main/java/com/example/couphoneserver/repository/StoreRepository.java
+++ b/src/main/java/com/example/couphoneserver/repository/StoreRepository.java
@@ -6,4 +6,7 @@
 public interface StoreRepository extends JpaRepository<Store, Long> {
     //TODO 1. 가게 등록
     //TODO 2. 최단 거리 가게 조회
+
+    boolean existsByName(String name);
+
 }
diff --git a/src/main/java/com/example/couphoneserver/service/StoreService.java b/src/main/java/com/example/couphoneserver/service/StoreService.java
index c7f9f39..1bbd782 100644
--- a/src/main/java/com/example/couphoneserver/service/StoreService.java
+++ b/src/main/java/com/example/couphoneserver/service/StoreService.java
@@ -1,26 +1,56 @@
 package com.example.couphoneserver.service;
 
+import com.example.couphoneserver.common.exception.BrandException;
+import com.example.couphoneserver.common.exception.StoreException;
+import com.example.couphoneserver.domain.entity.Brand;
+import com.example.couphoneserver.domain.entity.Store;
 import com.example.couphoneserver.dto.store.PostStoreRequest;
 import com.example.couphoneserver.dto.store.PostStoreResponse;
+import com.example.couphoneserver.repository.BrandRepository;
 import com.example.couphoneserver.repository.StoreRepository;
 import lombok.RequiredArgsConstructor;
 import lombok.extern.slf4j.Slf4j;
 import org.springframework.stereotype.Service;
 import org.springframework.transaction.annotation.Transactional;
 
+import java.util.Optional;
+
+import static com.example.couphoneserver.common.response.status.BaseExceptionResponseStatus.BRAND_NOT_FOUND;
+import static com.example.couphoneserver.common.response.status.BaseExceptionResponseStatus.DUPLICATE_STORE_NAME;
+
 @Slf4j
 @Service
 @Transactional(readOnly = true)
 @RequiredArgsConstructor
 public class StoreService {
     private final StoreRepository storeRepository;
+    private final BrandRepository brandRepository;
 
     /*
     가게 등록
      */
     @Transactional
-    public PostStoreResponse save(PostStoreRequest postStoreRequest) {
-        return null;
+    public PostStoreResponse save(PostStoreRequest request) {
+        //매장 브랜드 찾기
+        Brand brandOfStore = validateBrand(request.getBid());
+        //지점명 중복 확인
+        validateStoreName(request);
+        //매장 등록
+        Store store = storeRepository.save(request.toEntity(brandOfStore));
+        return new PostStoreResponse(store.getId());
+    }
+
+    private void validateStoreName(PostStoreRequest postStoreRequest) {
+//        log.info("[StoreService.validateStoreName]");
+        if(storeRepository.existsByName(postStoreRequest.getName()))
+            throw new StoreException(DUPLICATE_STORE_NAME);
+    }
+
+    private Brand validateBrand(Long brandId) {
+//        log.info("[StoreService.validateBrand]");
+        Optional<Brand> brand = brandRepository.findById(brandId);
+        if(brand.isEmpty()) throw new BrandException(BRAND_NOT_FOUND);
+        return brand.get();
     }
 
     /*