Analytics Review

[lindsayboylan]

What

We track a lot of data on our clients, their customers, and actions taken within our product(s). Some questions may be able to be answered by reviewing these analytics instead of reaching out to end-users to understand their behavior.

Why

Tools, such as Google Analytics, allow us access into who are users are, what paths they are taking through our system, how they interact with our products, and where they get stuck.

When

When asking research questions, think first "do we have the data to answer this already?"

How

We use the following tools

• Redash (our data)
• Google Analytics (Admin, iOS)
• Firebase (iOS)

Pro Tips