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User interviews are one-on-one sessions with end-users (or potential users) of our products.
Why
User interviews will allow us to learn more about our end users. We will then use these results to build a product that feels intuitive and is painless to use.
When
Interviews may be general (typically for generative research) or more theme or feature focused (typically for discovery and evaluative research). We use this time with our users to understand their needs, frustrations, and behavior both within and outside of the context of our products. Discovery interviews should help to provide context to a product theme, while generative interviews aim to understand our users as people.
How
Interviews may be held in-person or remotely.
At the highest level:
Schedule sessions – make sure you add these to the User Research calendar
Send reminder
While facilitating, record the session and take notes directly into an EnjoyHQ note or upload after the session
Review notes and group like-insights together
Summarize insights and provide recommendations in EnjoyHQ overview section
Meet with team to decide the next steps
Pro Tips
As an interviewer, you should ask open-ended questions that allow users to explore options and question their own responses to really get into the 'why'. Practice the 5 Whys technique. Avoid leading questions and try to talk as little as possible, if you can. Note body language or personal expression.
Use your script as a guide, not a list of bullet points you absolutely must hit. There are no extra points for asking every question! Make your participant as comfortable as possible. If you need to skip or re-word a question, that's okay.
Both your participant AND you need to be comfortable. You can end the session at any time if you deem necessary.
What
User interviews are one-on-one sessions with end-users (or potential users) of our products.
Why
User interviews will allow us to learn more about our end users. We will then use these results to build a product that feels intuitive and is painless to use.
When
Interviews may be general (typically for generative research) or more theme or feature focused (typically for discovery and evaluative research). We use this time with our users to understand their needs, frustrations, and behavior both within and outside of the context of our products. Discovery interviews should help to provide context to a product theme, while generative interviews aim to understand our users as people.
How
Interviews may be held in-person or remotely.
At the highest level:
Logistics
General research study steps
Pro Tips
Helpful Reads
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