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User Interviews #47

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lindsayboylan opened this issue Jun 17, 2020 · 0 comments
Open

User Interviews #47

lindsayboylan opened this issue Jun 17, 2020 · 0 comments

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@lindsayboylan
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lindsayboylan commented Jun 17, 2020

What

User interviews are one-on-one sessions with end-users (or potential users) of our products.

Why

User interviews will allow us to learn more about our end users. We will then use these results to build a product that feels intuitive and is painless to use.

When

Interviews may be general (typically for generative research) or more theme or feature focused (typically for discovery and evaluative research). We use this time with our users to understand their needs, frustrations, and behavior both within and outside of the context of our products. Discovery interviews should help to provide context to a product theme, while generative interviews aim to understand our users as people.

How

Interviews may be held in-person or remotely.
At the highest level:

  1. Identify interview goal(s)
  2. Write script
  3. Recruit participants
  4. Conduct interview
  5. Analyze results
  6. Report on findings and next steps

Logistics

General research study steps

  1. Create EnjoyHQ project for your study
  2. Write the interview guide, including the script (see here for template)
  3. Identify participants
  4. Decide which software to use
  5. Schedule sessions – make sure you add these to the User Research calendar
  6. Send reminder
  7. While facilitating, record the session and take notes directly into an EnjoyHQ note or upload after the session
  8. Review notes and group like-insights together
  9. Summarize insights and provide recommendations in EnjoyHQ overview section
  10. Meet with team to decide the next steps

Pro Tips

  • As an interviewer, you should ask open-ended questions that allow users to explore options and question their own responses to really get into the 'why'. Practice the 5 Whys technique. Avoid leading questions and try to talk as little as possible, if you can. Note body language or personal expression.
  • Use your script as a guide, not a list of bullet points you absolutely must hit. There are no extra points for asking every question! Make your participant as comfortable as possible. If you need to skip or re-word a question, that's okay.
  • Both your participant AND you need to be comfortable. You can end the session at any time if you deem necessary.

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