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Donation Flow Optimizations #13409

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data-sync-user opened this issue Jan 22, 2025 · 0 comments

Collaborator

data-sync-user commented Jan 22, 2025

Creating this ticket to follow up on ways to improve donations flows on the Mozilla Foundation website.

Notes:

Jan 22 meeting with Christian Bock

Ideas:

Implement the ability to test/optimize donate buttons – whether it’s the colour of, positioning or the CTA copy
Being able to A/B test more on the website in general

*# Being able to do this without a lot of work and without having to lean on the web team

User Journey Mapping Questions

Who can we optimize the donation flow for that would bring in the most donations for 2025? How about for future donations?

┆Issue is synchronized with this Jira Task

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