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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Nordstrom Data Lab - Strata Conference Presentation</title>
<meta name="description" content="A framework for easily creating beautiful presentations using HTML">
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<meta name="apple-mobile-web-app-capable" content="yes" />
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<script type="text/javascript" src="//use.typekit.net/ove5qfb.js"></script>
<script type="text/javascript">try{Typekit.load();}catch(e){}</script>
<link rel="stylesheet" href="css/reveal.css">
<link rel="stylesheet" href="css/theme/nordstrom.css" id="theme">
<!-- For syntax highlighting -->
<link rel="stylesheet" href="lib/css/zenburn.css">
<!-- Our custom css -->
<link rel="stylesheet" href="css/custom.css">
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document.write( '<link rel="stylesheet" href="css/print/' + ( window.location.search.match( /print-pdf/gi ) ? 'pdf' : 'paper' ) + '.css" type="text/css" media="print">' );
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<script src="lib/js/html5shiv.js"></script>
<![endif]-->
</head>
<body>
<div class="reveal">
<!-- Any section element inside of this container is displayed as a slide -->
<div class="slides">
<section>
<h3>How Nordstrom Utilizes Human Intelligence to Blend Brick-and-mortar with Online Commerce</h3>
<p>
<small>
<a href="">Erin Shellman PhD - Data Scientist - @erinshellman</a><br/>
<a href="">David Von Lehman - Developer - @davidvlsea</a>
</small>
</p>
</section>
<section>
<iframe class="stretch" id="dotmap_iframe" src="slides/dot_map/index.html"></iframe>
<div class="fragment" id="dot_map_start"></div>
</section>
<section>
<h3>How Nordstrom Utilizes Human Intelligence to Blend Brick-and-mortar with Online Commerce</h3>
<p>
<small>
<a href="">Erin Shellman PhD - Data Scientist - @erinshellman</a><br/>
<a href="">David Von Lehman - Developer - @davidvlsea</a>
</small>
</p>
</section>
<section data-background="#F9F5EC">
<canvas id="nord_hist" width="678" height="607"></canvas>
<div class="fragment" id="nordstrom_comic_start"></div>
</section>
<section>
<img id="logo" class="logo" src="images/datalab_logo_cropped.png"></img>
</section>
<section>
<h3>The Nordstrom Data Lab Mission</h3>
<p>Delighting customers through data-driven products.</p>
<br/>
<img class="plain" src="images/shoe_profile.png"/>
</section>
<section>
<h3>Nordstrom Data Lab Timeline</h3>
<iframe class="stretch" id="timeline_iframe" src="slides/timeline/index.html"></iframe>
<div class="fragment" id="timeline_start"></div>
</section>
<!--TODO: fix sizing when projected-->
<section>
<h3>Multidisciplinary Team</h3>
<img src="images/multidisciplinary.png" class="plain" />
</section>
<section>
<h3>Our Powers Combined</h3>
<img src="images/captain_planet.jpg"/>
</section>
<section>
<h3>The Nordstrom Data Ecosystem</h3>
<img class = 'plain' src="images/nordstrom_data_ecosystem.png"/>
</section>
<section>
<blockquote id="human_machine_quote">There has been a shift in our thinking. A part of our resources are now more human curated...<br/><br/>our engineers <span class="highlight">evolve the algorithm</span>, and <span class="highlight">humans help us see</span> if a suggested change is really an improvement.
</blockquote>
<br/>
<p class="attribution">- Scott Huffman<br/>Engineering Director at Google</p>
</section>
<section>
<h3 class="huge">EASE</h3>
</section>
<section data-transition-speed="fast" data-transition="linear" data-background="images/emulate.gif" data-background-size="200px" data-background-repeat="repeat">
<h3 class="huge boxed">Emulate</h3>
</section>
<section data-transition-speed="fast" data-transition="linear" data-background="images/automate.gif" data-background-size="400px" data-background-repeat="repeat">
<h3 class="huge boxed">Automate</h3>
</section>
<section data-state="start_scale" data-transition-speed="fast" data-transition="linear">
<h3 class="huge boxed">Scale</h3>
<br/>
<!-- <img class="plain" src="images/scale.gif" height="360px" width="640px"> -->
</section>
<section data-transition-speed="fast" data-transition="linear" data-background="images/data.gif" data-background-size="400px" data-background-repeat="repeat">
<h3 class="huge boxed">Evaluate</h3>
</section>
<section>
<h3>Three Applications of EASE</h3>
<p>
<ol>
<li>Our Stylists Suggest</li>
<li>Recommendo API</li>
<li>My Color Palette</li>
</ol>
</p>
</section>
<section>
<h3>Stylists at Nordstrom</h3>
<video data-autoplay src="video/stylist.mov"></video>
<!--TODO: add captions? increase volume?-->
</section>
<section>
<h3>Our Stylists Suggest</h3>
<p>Our Stylists Suggest is a recommendation engine that analyzes transactions in Nordstrom stores that were facilitated by a personal stylist.</p>
</section>
<section data-transition="fade">
<h3>How to Emulate a stylist?</h3>
<br/>
<p>Stylist-based Market Basket Analysis</p>
<!-- <p>Count up co-occurrences of items sold in the stores from transactions facilitated by personal stylists</p> -->
<!-- <img class="plain" src="images/algorithm.png" align = "center" width = "25%", height = "25%"/> -->
<img class="plain" src="images/stylists.001.png" />
</section>
<section data-transition="fade">
<h3>How to Emulate a stylist?</h3>
<br/>
<p>Stylist-based Market Basket Analysis</p>
<!-- <p>Count up co-occurrences of items sold in the stores from transactions facilitated by personal stylists</p> -->
<!-- <img class="plain" src="images/algorithm.png" align = "center" width = "25%", height = "25%"/> -->
<img class="plain" src="images/stylists.002.png" />
</section>
<section data-transition="fade">
<h3>How to Emulate a stylist?</h3>
<br/>
<p>Stylist-based Market Basket Analysis</p>
<!-- <p>Count up co-occurrences of items sold in the stores from transactions facilitated by personal stylists</p> -->
<!-- <img class="plain" src="images/algorithm.png" align = "center" width = "25%", height = "25%"/> -->
<img class="plain" src="images/stylists.003.png" />
</section>
<section data-transition="fade">
<h3>How to Emulate a stylist?</h3>
<br/>
<p>Stylist-based Market Basket Analysis</p>
<!-- <p>Count up co-occurrences of items sold in the stores from transactions facilitated by personal stylists</p> -->
<!-- <img class="plain" src="images/algorithm.png" align = "center" width = "25%", height = "25%"/> -->
<img class="plain" src="images/stylists.004.png" />
</section>
<section data-transition="fade">
<h3>How to Emulate a stylist?</h3>
<br/>
<p>Stylist-based Market Basket Analysis</p>
<!-- <p>Count up co-occurrences of items sold in the stores from transactions facilitated by personal stylists</p> -->
<!-- <img class="plain" src="images/algorithm.png" align = "center" width = "25%", height = "25%"/> -->
<img class="plain" src="images/stylists.005.png" />
</section>
<section>
<h3>Evaluate</h3>
<br/>
<!-- <p>Build interest with a light-weight front-end</p> -->
<div class='fragment'>
<p>Test internally with a light-weight prototype</p>
<br/>
<p>Compare to incumbent</p>
</div>
</section>
<section data-transition="fade">
<img class="plain" src="images/oss_screenshot_1.png" align = "center" width = "100%", height = "100%" border = "0"/>
</section>
<section data-transition="fade">
<img class="plain" src="images/oss_screenshot_1-1.png" align = "center" width = "100%", height = "100%" border = "0"/>
</section>
<section data-transition="fade">
<img class="plain" src="images/oss_screenshot_1-2.png" align = "center" width = "100%", height = "100%" border = "0"/>
</section>
<section data-transition="fade">
<img class="plain" src="images/oss_screenshot_1-3.png" align = "center" width = "100%", height = "100%" border = "0"/>
</section>
<section data-transition="fade">
<img class="plain" src="images/oss_screenshot_2.png" align = "center" width = "100%", height = "100%" border = "0"/>
</section>
<section>
<h3>Automate</h3>
<br/>
<div class="fragment"><img class="plain" src="images/automate_tools.png" /></div>
</section>
<section>
<h3>Evaluate</h3>
<br/>
<img class="plain" src="images/oss_clickthrough.png" border = "0" width = "40%"/>
<img class="plain" src="images/oss_add2bag.png" border = "0" width="40%"/>
</section>
<section>
<h3>Introducing Recommendo</h3>
<img class="plain" src="images/recommendo_design.png">
</section>
<section>
<h3>How'd It Go?</h3>
<br>
<ul>
<li class="fragment">2 software engineers, 2 data scientists, 4.5 months, and a corporate card</li><br>
<li class="fragment">Live in production as of Nov 24, 3 billion+ recommendations served</li><br>
<li class="fragment">Full self-service infrastructure in the cloud</li><br>
<li class="fragment">Continous delivery/deployment from day 1</li><br>
<li class="fragment">Next up - more personalized, size + brand</li><br>
<li class="fragment">If you build it, they will come</li>
</ul>
</section>
<section>
<img class="plain" src="images/recommendo_conversion.png" />
</section>
<section>
<h3>Preview Tool</h3>
<img class="plain" src="images/recommendo_preview.png" />
</section>
<section>
<h3>Cloud Monitoring</h3>
<img class="plain" src="images/aws_dashboard.png" />
</section>
<section>
<h3>Lessons Learned</h3>
<br>
<ul>
<li class="fragment">Quick prototyping is the fastest way to internal advocacy.</li><br>
<li class="fragment">We don't always need a complicated solution.</li><br>
<li class="fragment">Play to your differentiating strengths.</li><br>
<li class="fragment">Bias towards impact.</li><br>
<li class="fragment">Cloud == Speed</li>
</ul>
</section>
<section>
<h3>An Exploration of Color</h3>
<img src="images/color_wheel.png" class="plain" />
</section>
<section>
<h3>Pixels as Data</h3>
<iframe class="stretch" src="slides/photo_zoom/index.html"></iframe>
</section>
<section>
<h3>Photo Studio Expertise</h3>
<img class="plain" src="images/swatch_extract.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.001.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.002.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.003.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.004.png" />
</section>
<!-- <section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.005.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.006.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.007.png" />
</section>
<section data-transition="fade">
<h3>Color Extraction</h3>
<img class="plain" src="images/pixels/pixel_extraction.008.png" />
</section>
-->
<section>
<h3>X11 Color Space</h3>
<img class="plain" src="images/x11_colors.png" />
</section>
<section>
<h3>Color Scoring </h3>
<img class="plain" src="images/color_scoring_1.png" />
</section>
<section>
<h3>Color Patterns</h3>
<img class="plain" src="images/color_scoring_2.png" />
</section>
<section>
<h3>Colors of the Season</h3>
<iframe class="stretch" id="color_season_iframe" src="slides/color_seasons/all.html"></iframe>
<div class="fragment" id="color_season_start"></div>
</section>
<section>
<h3>Swimwear Trends by City</h3>
<iframe class="stretch" id="color_trends_iframe" src="slides/color_seasons/index.html"></iframe>
<div class="fragment" id="color_trends_start"></div>
<div class="fragment" id="color_trends_update"></div>
</section>
<section>
<h3>Top Products by Color Score</h3>
<iframe class="stretch" src="slides/regional_top_products/index.html"></iframe>
</section>
<section>
<h3>Precise Color Match</h3>
<iframe class="stretch" src="slides/color_match/index.html"></iframe>
</section>
<section>
<h3>Pantone Bump</h3>
<img class="plain" src="images/pantone_bump.png" />
</section>
<section data-state="start_fingerprints">
<h3>Customer Color Fingerprints</h3>
<iframe class="stretch" id="fingerprints_iframe" src="slides/fingerprints/index.html"></iframe>
</section>
<section>
<h3>Empower our Customers with Data</h3>
<br/>
<p class="fragment">What are the colors I buy?</p>
<p class="fragment">What are the colors I should try?</p>
</section>
<section>
<iframe class="stretch" id="triangles_iframe" src="slides/my_color_trends/index.html"></iframe>
<div class="fragment" id="triangles_start"></div>
<div class="fragment" id="triangles_move"></div>
</section>
<section>
<h3>Wrap Up</h3>
<ul>
<li class="fragment">It Takes a Village</li>
<li class="fragment">Experience >> Data</li>
<li class="fragment">KISS</li>
<li class="fragment">Ship It!</li>
<li class="fragment">EASE!!</li>
</ul>
</section>
<section>
<a><img class="plain" src="images/DataLab-04.png" align = "center" width = "60%", height = "40%"/></a>
<a><img class="plain" src="images/Profile_jason.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_arun.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_jWill.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_erin.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_jimS.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_jimV.png" align = "center" width = "20%", height = "30%" /></a>
<a><img class="plain" src="images/Profile_elissa.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_david.png" align = "center" width = "20%", height = "30%"/></a>
<a><img class="plain" src="images/Profile_mark.png" align = "center" width = "20%", height = "30%"/></a>
</section>
<section>
<h2>Acknowledgements</h2>
<p>Sara Hogenson, Paul Payne and the Nordstrom Innovation Lab</p>
<br/>
<p>Scott Jones, Prashanth Nair, Abid Saifee and the Advanced Analytics, Personalization, and Mobile Teams, @nordysanda</p>
<a><img class="plain" src="images/Lab_Logo.png" align = "center" width = "30%", height = "30%"/></a>
<a><img class="plain" src="images/DataLab-04.png" align = "center" width = "60%", height = "60%"/></a>
</section>
<section>
<h3>Thank You!</h3>
<p>Questions? Ask [email protected]<p><br/>
<p>This Presentation<br /><a href="http://nordstrom.github.io/stratanyc">nordstrom.github.io/stratanyc</a></p>
<br/>
<p>Nordstrom Technology is Hiring<br><a href="http://techcareers.nordstrom.com/">techcareers.nordstrom.com</a></p>
<br/>
<p>Nordstrom Shoebox<br>
<a href="http:///www.nordstromshoebox.com">www.nordstromshoebox.com</a>
<p>
</section>
<section>
<h3>Attributions</h3>
<ul>
<li>Fisheye zoom visualization inspired by NY Times Fashion Week Editor's Picks - <a href="http://nyti.ms/14Rsyfj">http://nyti.ms/14Rsyfj</a></li>
<li><a href="http://thenounproject.com/noun/database/#icon-No9658" target="_blank">Database</a> designed by <a href="http://thenounproject.com/monstercritic" target="_blank">Sergey Shmidt</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/engine/#icon-No17617" target="_blank">Engine</a> designed by <a href="http://thenounproject.com/nebson" target="_blank">Ben Johnson</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/cloud-upload/#icon-No2633" target="_blank">Cloud Upload</a> designed by <a href="http://thenounproject.com/adamwhitcroft" target="_blank">Adam Whitcroft</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/cloud/#icon-No6853" target="_blank">Cloud</a> designed by <a href="http://thenounproject.com/pjsmits" target="_blank">Pieter J. Smits</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/iphone/#icon-No414" target="_blank">iPhone</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/laptop/#icon-No114" target="_blank">Laptop</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/servers/#icon-No3210" target="_blank">Servers</a> designed by <a href="http://thenounproject.com/Ken Hawkins" target="_blank">Ken Hawkins</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/funnel/#icon-No1918" target="_blank">Funnel</a> designed by <a href="http://thenounproject.com/patrickehawaii" target="_blank">Patrick N.</a> from The Noun Project</li>
<li><a href="http://thenounproject.com/noun/timer/#icon-No19926" target="_blank">Timer</a> designed by <a href="http://thenounproject.com/Hanzoua" target="_blank">Vladimir</a> from The Noun Project</li>
</ul>
</section>
</div>
</div>
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