diff --git a/.github/workflows/label-alpha-release.yml b/.github/workflows/label-alpha-release.yml
new file mode 100644
index 000000000..b3d34682d
--- /dev/null
+++ b/.github/workflows/label-alpha-release.yml
@@ -0,0 +1,73 @@
+name: Autorelease alpha version
+
+on:
+  pull_request:
+    types:
+      - labeled
+
+jobs:
+  check-permissions:
+    name: "Check user has permission to release"
+    runs-on: ubuntu-latest
+    outputs:
+# can have multiple outputs
+#      check-result: ${{ steps.check-permissions.outputs.check-result }}
+#      user-permission: ${{ steps.check-permissions.outputs.user-permission }}
+      require-result: ${{ steps.check-permissions.outputs.require-result }}
+    steps:
+      - uses: actions-cool/check-user-permission@v2
+        id: check-permissions
+        with:
+          require: 'write'
+  warn-when-failed:
+    name: Warn when the user does not have the required permissions
+    runs-on: ubuntu-latest
+    needs: check-permissions
+    if: needs.check-permissions.outputs.require-result == 'false'
+    steps:
+      - run: echo "The user does not have the write permissions to trigger this action (pun intended)."
+      - run: echo "require-result = ${{ needs.check-permissions.outputs.require-result }}"
+
+  label-alpha-release:
+    name: Release alpha version based on PR label
+    runs-on: ubuntu-latest
+    needs: check-permissions
+    if: needs.check-permissions.outputs.require-result == 'true' && 
+        contains(github.event.pull_request.labels.*.name, 'release alpha')
+    steps:
+      - name: Check out repository
+        uses: actions/checkout@v4
+        with:
+          ref: ${{ github.event.pull_request.base.ref }}
+          token: ${{ secrets.POSTHOG_BOT_GITHUB_TOKEN }}
+          fetch-depth: 0
+
+      - uses: pnpm/action-setup@v4
+        with:
+          version: 8.x.x
+      - uses: actions/setup-node@v4
+        with:
+          node-version: '18'
+          cache: 'pnpm'
+      - run: pnpm install
+
+      - name: Determine new version
+        id: versions
+        if: steps.bump-type.outputs.bump-type != 'null'
+        run: |
+          OLD_VERSION=$(jq ".version" package.json -r)
+          NEW_VERSION=$(pnpx semver $OLD_VERSION -i prerelease --preid alpha)
+          echo "old-version=$OLD_VERSION" >> "$GITHUB_OUTPUT"
+          echo "new-version=$NEW_VERSION" >> "$GITHUB_OUTPUT"
+
+      - name: Update version in package.json
+        if: steps.bump-type.outputs.bump-type != 'null'
+        run: |
+          mv package.json package.old.json
+          jq --indent 4 '.version = "${{ steps.versions.outputs.new-version }}"' package.old.json > package.json
+          rm package.old.json
+
+      - name: Publish the alpha in the npm registry
+        run: npm publish --access public --tag alpha
+        env:
+          NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
\ No newline at end of file
diff --git a/README.md b/README.md
index 0d2f33f9e..438dc2631 100644
--- a/README.md
+++ b/README.md
@@ -79,6 +79,10 @@ If you forget to add the label, don't try to update the version locally as you w
 
 To release an alpha or beta version, you'll need to use the CLI locally:
 
+#### CLI
+
+Only one person is set as a collaborator on NPM, so they're the only person that can manually publish alphas
+
 1. Make sure you're a collaborator on `posthog-js` in npm ([check here](https://www.npmjs.com/package/posthog-js)).
 2. Make sure you're logged into the npm CLI (`npm login`).
 3. Check out your work-in-progress branch (do not release an alpha/beta from `main`).
@@ -91,3 +95,9 @@ To release an alpha or beta version, you'll need to use the CLI locally:
     ```
 
 5. Enjoy the new prerelease version. You can now use it locally, in a dummy app, or in the [main repo](https://github.com/posthog/PostHog).
+
+#### Automagically
+
+Use the "release alpha" label on your PR to have an alpha version published automatically. This automation currently doesn't check whether an alpha exists for the version it will try to publish. If you need to publish two alphas from one PR you'll need to fix that
+
+Remember that these versions are public and folk might use them, so make sure they're not _too_ alpha 🙈
\ No newline at end of file