diff --git a/components/alibi-detect-server/adserver/server.py b/components/alibi-detect-server/adserver/server.py
index 58f4b66195..95351003de 100644
--- a/components/alibi-detect-server/adserver/server.py
+++ b/components/alibi-detect-server/adserver/server.py
@@ -146,29 +146,21 @@ def get_request_handler(protocol, request: Dict) -> RequestHandler:
         raise Exception(f"Unknown protocol {protocol}")
 
 
-def sendCloudEvent(event: v1.Event, url: str):
+def forward_request(headers, data, url):
     """
-    Send CloudEvent
+    Forward request
 
     Parameters
     ----------
-    event
-         CloudEvent to send
+    headers
+         Headers to forward
+    data
+         Data to forward
     url
-         Url to send event
+         Url to forward to
 
     """
-    http_marshaller = marshaller.NewDefaultHTTPMarshaller()
-    binary_headers, binary_data = http_marshaller.ToRequest(
-        event, converters.TypeBinary, json.dumps
-    )
-
-    logging.info("binary CloudEvent")
-    for k, v in binary_headers.items():
-        logging.info("{0}: {1}\r\n".format(k, v))
-    logging.info(binary_data)
-
-    response = requests.post(url, headers=binary_headers, data=binary_data)
+    response = requests.post(url, headers=headers, data=data)
     response.raise_for_status()
 
 
@@ -252,27 +244,73 @@ def post(self):
             else:
                 logging.error("Metrics returned are invalid: " + str(runtime_metrics))
 
-        if response.data is not None:
+        revent = create_cloud_event(
+            response.data,
+            self.event_type,
+            self.event_source,
+            event_id=event.EventID(),
+            extensions=event.Extensions(),
+        )
 
+        if response.data is not None:
             # Create event from response if reply_url is active
+            revent_headers, revent_data = http_marshaller.ToRequest(
+                revent, converters.TypeBinary, json.dumps
+            )
+
             if not self.reply_url == "":
-                if event.EventID() is None or event.EventID() == "":
-                    resp_event_id = uuid.uuid1().hex
-                else:
-                    resp_event_id = event.EventID()
-                revent = (
-                    v1.Event()
-                    .SetContentType("application/json")
-                    .SetData(response.data)
-                    .SetEventID(resp_event_id)
-                    .SetSource(self.event_source)
-                    .SetEventType(self.event_type)
-                    .SetExtensions(event.Extensions())
-                )
                 logging.debug(json.dumps(revent.Properties()))
-                sendCloudEvent(revent, self.reply_url)
-            self.write(json.dumps(response.data))
+                logging.info("binary CloudEvent")
+                for k, v in revent_headers.items():
+                    logging.info("{0}: {1}\r\n".format(k, v))
+                logging.info(revent_data)
+                forward_request(revent_headers, revent_data, self.reply_url)
+
+            self.set_header("Content-Type", "application/json")
+            for headers in revent_headers:
+                self.set_header(headers, revent_headers[headers])
+            self.write(revent_data)
+
+
+def create_cloud_event(
+    data: dict,
+    event_type: str,
+    event_source: str,
+    extensions: dict,
+    event_id: str = None,
+) -> v1.Event:
+    """
+    Create a CloudEvent
+
+    Parameters
+    ----------
+    data
+         The data to send
+    event_type
+         The CE event type
+    event_source
+         The CE event source
+    extensions
+         Any extensions to add
+    event_id
+         The event id
+    Returns
+    -------
+         A CloudEvent
 
+    """
+    if event_id is None or event_id == "":
+        event_id = uuid.uuid1().hex
+
+    event = (
+        v1.Event()
+        .SetData(data)
+        .SetEventID(event_id if event_id else str(uuid.uuid1().hex))
+        .SetSource(event_source)
+        .SetEventType(event_type)
+        .SetExtensions(extensions)
+    )
+    return event
 
 class LivenessHandler(tornado.web.RequestHandler):
     def get(self):