diff --git a/app/build.gradle b/app/build.gradle
index a99e22b7a..9d1c672c0 100644
--- a/app/build.gradle
+++ b/app/build.gradle
@@ -19,8 +19,8 @@ android {
         applicationId "org.sopt.havit"
         minSdk 23
         targetSdk 31
-        versionCode 103
-        versionName "1.0.3"
+        versionCode 104
+        versionName "1.0.4"
         testInstrumentationRunner "androidx.test.runner.AndroidJUnitRunner"
         buildConfigField("String", "HAVIT_BASE_URL_DEV", properties["HAVIT_BASE_URL_DEV"])
         buildConfigField("String", "HAVIT_BASE_URL_PROD", properties["HAVIT_BASE_URL_PROD"])
diff --git a/app/src/main/java/org/sopt/havit/MainActivity.kt b/app/src/main/java/org/sopt/havit/MainActivity.kt
index d429a94da..896e80d91 100644
--- a/app/src/main/java/org/sopt/havit/MainActivity.kt
+++ b/app/src/main/java/org/sopt/havit/MainActivity.kt
@@ -9,6 +9,11 @@ import com.google.android.material.bottomnavigation.BottomNavigationView
 import dagger.hilt.android.AndroidEntryPoint
 import org.sopt.havit.databinding.ActivityMainBinding
 import org.sopt.havit.ui.save.SaveFragment
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.GNB_ADD_CONTENT
+import org.sopt.havit.util.GoogleAnalyticsUtil.GNB_CATEGORY
+import org.sopt.havit.util.GoogleAnalyticsUtil.GNB_HOME
+import org.sopt.havit.util.GoogleAnalyticsUtil.GNB_MYPAGE
 
 @AndroidEntryPoint
 class MainActivity : AppCompatActivity() {
@@ -16,6 +21,7 @@ class MainActivity : AppCompatActivity() {
     private lateinit var binding: ActivityMainBinding
     private lateinit var navController: NavController
     private lateinit var navView: BottomNavigationView
+    private var isInitialized: Boolean = false
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
@@ -32,6 +38,26 @@ class MainActivity : AppCompatActivity() {
         navHostFragment =
             supportFragmentManager.findFragmentById(R.id.nav_host_fragment_activity_main) as NavHostFragment
         navController = navHostFragment.navController
+        // 바텀네비게이션 클릭 시 ga 이벤트 보냄
+        navController.addOnDestinationChangedListener { _, destination, _ ->
+            when (destination.id) {
+                R.id.navigation_home -> {
+                    // 처음 홈 화면 진입 시는 클릭해서 진입한게 아니므로 이벤트 보내지 않음
+                    if (isInitialized) {
+                        GoogleAnalyticsUtil.logClickEvent(GNB_HOME)
+                    } else {
+                        isInitialized = true
+                    }
+                }
+                R.id.navigation_category -> {
+                    GoogleAnalyticsUtil.logClickEvent(GNB_CATEGORY)
+                }
+                R.id.navigation_my_page -> {
+                    GoogleAnalyticsUtil.logClickEvent(GNB_MYPAGE)
+                }
+                else -> {}
+            }
+        }
         navView.setupWithNavController(navController)
         binding.navView.background = null
     }
@@ -39,6 +65,8 @@ class MainActivity : AppCompatActivity() {
     private fun setListeners() {
         binding.floatingSave.bringToFront()
         binding.floatingSave.setOnClickListener {
+            // 콘텐츠 추가 플로팅 버튼 클릭 시
+            GoogleAnalyticsUtil.logClickEvent(GNB_ADD_CONTENT)
             SaveFragment("").show(supportFragmentManager, "save")
         }
     }
diff --git a/app/src/main/java/org/sopt/havit/ui/contents/ContentsActivity.kt b/app/src/main/java/org/sopt/havit/ui/contents/ContentsActivity.kt
index a6df800c7..9793e8a12 100644
--- a/app/src/main/java/org/sopt/havit/ui/contents/ContentsActivity.kt
+++ b/app/src/main/java/org/sopt/havit/ui/contents/ContentsActivity.kt
@@ -432,6 +432,10 @@ class ContentsActivity : BaseBindingActivity<ActivityContentsBinding>(R.layout.a
                 contentsViewModel.setIsSeen(contentsAdapter.currentList[position].id)
                 currentHavitView = v
                 currentHavitPosition = position
+                GoogleAnalyticsUtil.logClickEventWithContentCheck(
+                    GoogleAnalyticsUtil.CLICK_CONTENT_CHECK,
+                    !(contentsAdapter.currentList[position].isSeen)
+                )
             }
         })
     }
diff --git a/app/src/main/java/org/sopt/havit/ui/contents/ContentsViewModel.kt b/app/src/main/java/org/sopt/havit/ui/contents/ContentsViewModel.kt
index 4aaaa47c4..cf5b2d925 100644
--- a/app/src/main/java/org/sopt/havit/ui/contents/ContentsViewModel.kt
+++ b/app/src/main/java/org/sopt/havit/ui/contents/ContentsViewModel.kt
@@ -7,7 +7,6 @@ import androidx.lifecycle.viewModelScope
 import dagger.hilt.android.lifecycle.HiltViewModel
 import kotlinx.coroutines.Dispatchers
 import kotlinx.coroutines.launch
-import org.sopt.havit.data.remote.ContentsMoreData
 import org.sopt.havit.domain.entity.Contents
 import org.sopt.havit.domain.entity.NetworkState
 import org.sopt.havit.domain.repository.ContentsRepository
diff --git a/app/src/main/java/org/sopt/havit/ui/home/HomeFragment.kt b/app/src/main/java/org/sopt/havit/ui/home/HomeFragment.kt
index da17b54fb..b772ffd4b 100644
--- a/app/src/main/java/org/sopt/havit/ui/home/HomeFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/home/HomeFragment.kt
@@ -23,6 +23,13 @@ import org.sopt.havit.ui.web.WebActivity
 import org.sopt.havit.util.PopupSharedPreference
 import org.sopt.havit.util.setDragSensitivity
 import org.sopt.havit.util.setOnSingleClickListener
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_MUST_SEE_CONTENT
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_SEARCH_CONTENT
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_WHOLE_CATEGORY
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_HAVIT_SERVICE_GUIDE
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_SEE_MORE
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_RECOMMENDED_SITE
 
 @AndroidEntryPoint
 class HomeFragment : BaseBindingFragment<FragmentHomeBinding>(R.layout.fragment_home) {
@@ -92,6 +99,8 @@ class HomeFragment : BaseBindingFragment<FragmentHomeBinding>(R.layout.fragment_
         recommendRvAdapter.setItemClickListener(object :
             HomeRecommendRvAdapter.OnItemClickListener {
             override fun onWebClick(v: View, position: Int) {
+                GoogleAnalyticsUtil.logClickEventWithRecommendedSiteNum(CLICK_RECOMMENDED_SITE, position)
+
                 val intent = Intent(v.context, WebActivity::class.java)
                 homeViewModel.recommendList.value?.get(position)
                     ?.let {
@@ -229,24 +238,29 @@ class HomeFragment : BaseBindingFragment<FragmentHomeBinding>(R.layout.fragment_
             startActivity(intent)
         }
         binding.clReachContents.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_MUST_SEE_CONTENT)
             val intent = Intent(requireActivity(), ContentsSimpleActivity::class.java)
             intent.putExtra(CONTENT_TYPE, "unseen")
             startActivity(intent)
         }
         binding.layoutCategory.tvCategoryAll.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_WHOLE_CATEGORY)
             val intent = Intent(requireActivity(), HomeCategoryAllActivity::class.java)
             startActivity((intent))
         }
         binding.clSearchClickable.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_SEARCH_CONTENT)
             val intent = Intent(requireActivity(), SearchActivity::class.java)
             startActivity(intent)
         }
         binding.tvMoreContents.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_SEE_MORE)
             val intent = Intent(requireActivity(), ContentsSimpleActivity::class.java)
             intent.putExtra(CONTENT_TYPE, "recent")
             startActivity(intent)
         }
         binding.ivServiceGuide.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_HAVIT_SERVICE_GUIDE)
             val intent = Intent(requireActivity(), ServiceGuideActivity::class.java)
             startActivity(intent)
         }
diff --git a/app/src/main/java/org/sopt/havit/ui/mypage/MyPageFragment.kt b/app/src/main/java/org/sopt/havit/ui/mypage/MyPageFragment.kt
index 4d029427c..0c3d91a0e 100644
--- a/app/src/main/java/org/sopt/havit/ui/mypage/MyPageFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/mypage/MyPageFragment.kt
@@ -13,6 +13,10 @@ import org.sopt.havit.databinding.FragmentMyPageBinding
 import org.sopt.havit.ui.base.BaseBindingFragment
 import org.sopt.havit.ui.contents.ContentsActivity
 import org.sopt.havit.ui.setting.SettingActivity
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_CHECKED_CONTENT
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_MY_CATEGORY
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_MY_CONTENT
 
 @AndroidEntryPoint
 class MyPageFragment : BaseBindingFragment<FragmentMyPageBinding>(R.layout.fragment_my_page) {
@@ -42,6 +46,7 @@ class MyPageFragment : BaseBindingFragment<FragmentMyPageBinding>(R.layout.fragm
 
     private fun setListeners() {
         binding.clCategoryNum.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_MY_CATEGORY)
             startActivity(
                 Intent(
                     requireContext(),
@@ -50,6 +55,7 @@ class MyPageFragment : BaseBindingFragment<FragmentMyPageBinding>(R.layout.fragm
             )
         }
         binding.clSavedContents.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_MY_CONTENT)
             startActivity(
                 Intent(requireContext(), ContentsActivity::class.java).apply {
                     putExtra("categoryId", ALL_CONTENTS_ID)
@@ -58,6 +64,7 @@ class MyPageFragment : BaseBindingFragment<FragmentMyPageBinding>(R.layout.fragm
             )
         }
         binding.clSeenContents.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_CHECKED_CONTENT)
             startActivity(
                 Intent(requireContext(), ContentsActivity::class.java).apply {
                     putExtra("categoryId", SEEN_CONTENTS_ID)
diff --git a/app/src/main/java/org/sopt/havit/ui/search/SearchActivity.kt b/app/src/main/java/org/sopt/havit/ui/search/SearchActivity.kt
index 883d0faf2..021b315db 100644
--- a/app/src/main/java/org/sopt/havit/ui/search/SearchActivity.kt
+++ b/app/src/main/java/org/sopt/havit/ui/search/SearchActivity.kt
@@ -17,6 +17,7 @@ import org.sopt.havit.ui.base.BaseBindingActivity
 import org.sopt.havit.ui.contents.more.ContentsMoreFragment
 import org.sopt.havit.ui.web.WebActivity
 import org.sopt.havit.util.DialogUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil
 import org.sopt.havit.util.KeyBoardUtil
 import java.io.Serializable
 
@@ -118,6 +119,10 @@ class SearchActivity : BaseBindingActivity<ActivitySearchBinding>(R.layout.activ
                 ) {
                     searchContentsAdapter.searchContents[pos].isSeen = !(data.isSeen)
                     searchViewModel.setIsSeen(data.id)
+                    GoogleAnalyticsUtil.logClickEventWithContentCheck(
+                        GoogleAnalyticsUtil.CLICK_CONTENT_CHECK,
+                        data.isSeen
+                    )
                     if (v.tag == "seen") {
                         Glide.with(v.context)
                             .load(R.drawable.ic_contents_unread)
diff --git a/app/src/main/java/org/sopt/havit/ui/search/SearchViewModel.kt b/app/src/main/java/org/sopt/havit/ui/search/SearchViewModel.kt
index 899a37f6b..f9dc28d16 100644
--- a/app/src/main/java/org/sopt/havit/ui/search/SearchViewModel.kt
+++ b/app/src/main/java/org/sopt/havit/ui/search/SearchViewModel.kt
@@ -12,6 +12,7 @@ import org.sopt.havit.domain.entity.Contents
 import org.sopt.havit.domain.entity.NetworkState
 import org.sopt.havit.domain.repository.ContentsRepository
 import org.sopt.havit.domain.usecase.SearchUseCase
+import org.sopt.havit.util.GoogleAnalyticsUtil
 import javax.inject.Inject
 
 @HiltViewModel
@@ -23,14 +24,10 @@ class SearchViewModel @Inject constructor(
     private val _searchResult = MutableLiveData<List<Contents>>()
     var searchResult: LiveData<List<Contents>> = _searchResult
 
-    var searchResultSize = MutableLiveData(0)
 
-    private var _searchReload = MutableLiveData<Boolean>(false)
+    private var _searchReload = MutableLiveData(false)
     var searchReload: LiveData<Boolean> = _searchReload
 
-    fun setReload() {
-        _searchReload.value = !(_searchReload.value)!!
-    }
 
     var searchTv = MutableLiveData(false)
     private var isSeenCheck = MutableLiveData(false)
@@ -38,6 +35,8 @@ class SearchViewModel @Inject constructor(
     private var _isRead = MutableLiveData<Boolean>()
     var isRead: LiveData<Boolean> = _isRead
 
+    var isServerNetwork = MutableLiveData<NetworkState>()
+
     fun getSearchContents(keyWord: String) {
         viewModelScope.launch {
             searchUseCase.getSearchContents(keyWord).collect {
@@ -59,10 +58,14 @@ class SearchViewModel @Inject constructor(
 
     fun setIsSeen(contentsId: Int) {
         viewModelScope.launch(Dispatchers.IO) {
-            try {
-                val response = contentsRepository.isSeen(contentsId)
-                isSeenCheck.postValue(response.success)
-            } catch (e: Exception) {
+            kotlin.runCatching {
+                contentsRepository.isSeen(contentsId)
+
+            }.onSuccess {
+                isServerNetwork.postValue(NetworkState.SUCCESS)
+                isSeenCheck.postValue(it.success)
+            }.onFailure {
+                isServerNetwork.postValue(NetworkState.FAIL)
             }
         }
     }
diff --git a/app/src/main/java/org/sopt/havit/ui/share/add_category/ChooseIconFragment.kt b/app/src/main/java/org/sopt/havit/ui/share/add_category/ChooseIconFragment.kt
index 8ad59d061..d7588151a 100644
--- a/app/src/main/java/org/sopt/havit/ui/share/add_category/ChooseIconFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/share/add_category/ChooseIconFragment.kt
@@ -13,10 +13,8 @@ import org.sopt.havit.ui.base.BaseBindingFragment
 import org.sopt.havit.ui.category.CategoryAddActivity
 import org.sopt.havit.ui.share.AddCategoryViewModel
 import org.sopt.havit.ui.share.add_category.IconAdapter.Companion.clickedPosition
-import org.sopt.havit.util.ADD_CATEGORY_TYPE
-import org.sopt.havit.util.ToastUtil
-import org.sopt.havit.util.setOnSingleClickListener
-import org.sopt.havit.util.setOnSinglePostClickListener
+import org.sopt.havit.util.*
+import org.sopt.havit.util.GoogleAnalyticsUtil.SELECT_ICON
 
 @AndroidEntryPoint
 class ChooseIconFragment :
@@ -35,6 +33,7 @@ class ChooseIconFragment :
         initNetworkErrorViewClickListener()
         toolbarClickListener()
         observeNetworkStatus()
+        setScreenEventLogging()
     }
 
     private fun toolbarClickListener() {
@@ -66,9 +65,16 @@ class ChooseIconFragment :
     private fun initNormalViewClickNext() {
         binding.btnNext.setOnSinglePostClickListener {
             viewModel.addCategory()
+            setClickEventLogging()
         }
     }
 
+    private fun setClickEventLogging() {
+        val iconIdx = requireNotNull(viewModel.selectedIconPosition.value)
+        GoogleAnalyticsUtil.logClickEventOnAddCategory(iconNum = iconIdx)
+    }
+
+
     private fun observeNetworkStatus() {
         viewModel.addCategoryViewState.observe(viewLifecycleOwner) {
             when (it) {
@@ -95,4 +101,8 @@ class ChooseIconFragment :
             categoryName = viewModel.categoryTitle.value ?: throw IllegalStateException()
         )
     }
+
+    private fun setScreenEventLogging() {
+        GoogleAnalyticsUtil.logScreenEvent(SELECT_ICON)
+    }
 }
diff --git a/app/src/main/java/org/sopt/havit/ui/share/add_category/EnterCategoryTitleFragment.kt b/app/src/main/java/org/sopt/havit/ui/share/add_category/EnterCategoryTitleFragment.kt
index fd9ec04fe..36a95b9ac 100644
--- a/app/src/main/java/org/sopt/havit/ui/share/add_category/EnterCategoryTitleFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/share/add_category/EnterCategoryTitleFragment.kt
@@ -12,6 +12,8 @@ import org.sopt.havit.databinding.FragmentEnterCategoryTitleBinding
 import org.sopt.havit.domain.model.NetworkStatus
 import org.sopt.havit.ui.base.BaseBindingFragment
 import org.sopt.havit.ui.share.AddCategoryViewModel
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.ADD_CATEGORY
 import org.sopt.havit.util.KeyBoardUtil
 import org.sopt.havit.util.KeyBoardUtil.setUpAsSoftKeyboard
 import org.sopt.havit.util.setOnSingleClickListener
@@ -34,6 +36,7 @@ class EnterCategoryTitleFragment :
         setKeyBoardState()
         toolbarClickListener()
         setUpAsSoftKeyboard(view) // 다음버튼 위/아래 움직이게
+        setScreenEventLogging()
     }
 
     private fun getExistingCategoryList() {
@@ -87,4 +90,8 @@ class EnterCategoryTitleFragment :
                 KeyBoardUtil.openKeyBoard(requireContext(), binding.etCategoryTitle)
             else KeyBoardUtil.hideKeyBoard(requireActivity())
         }
+
+    private fun setScreenEventLogging() {
+        GoogleAnalyticsUtil.logScreenEvent(ADD_CATEGORY)
+    }
 }
diff --git a/app/src/main/java/org/sopt/havit/ui/share/contents_summery/ContentsSummeryFragment.kt b/app/src/main/java/org/sopt/havit/ui/share/contents_summery/ContentsSummeryFragment.kt
index 6eb454e56..f5b00f9e3 100644
--- a/app/src/main/java/org/sopt/havit/ui/share/contents_summery/ContentsSummeryFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/share/contents_summery/ContentsSummeryFragment.kt
@@ -12,6 +12,8 @@ import org.sopt.havit.domain.model.NetworkStatus
 import org.sopt.havit.ui.base.BaseBindingFragment
 import org.sopt.havit.ui.share.ShareViewModel
 import org.sopt.havit.util.*
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_COMPLETE_SAVE_CONTENT
+import org.sopt.havit.util.GoogleAnalyticsUtil.CONTENT_CUSTOM
 import javax.inject.Inject
 
 @AndroidEntryPoint
@@ -30,6 +32,7 @@ class ContentsSummeryFragment :
         initListener()
         toolbarClickListener()
         onClickRefreshButtonOnNetworkError()
+        setScreenEventLogging()
     }
 
     private fun initListener() {
@@ -74,6 +77,7 @@ class ContentsSummeryFragment :
 
     private fun saveContents() {
         viewModel.saveContents()
+        setClickEventLogging()
     }
 
     private fun toolbarClickListener() {
@@ -99,5 +103,13 @@ class ContentsSummeryFragment :
         }
     }
 
+    private fun setScreenEventLogging() {
+        GoogleAnalyticsUtil.logScreenEvent(CONTENT_CUSTOM)
+    }
+
+    private fun setClickEventLogging() {
+        GoogleAnalyticsUtil.logClickEvent(CLICK_COMPLETE_SAVE_CONTENT)
+    }
+
     private fun setCustomToast() = ToastUtil(requireContext()).makeToast(ADD_CONTENT_TYPE)
 }
diff --git a/app/src/main/java/org/sopt/havit/ui/share/edit_title/EditTitleFragment.kt b/app/src/main/java/org/sopt/havit/ui/share/edit_title/EditTitleFragment.kt
index de618b8c4..b48ed9b01 100644
--- a/app/src/main/java/org/sopt/havit/ui/share/edit_title/EditTitleFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/share/edit_title/EditTitleFragment.kt
@@ -11,10 +11,9 @@ import androidx.navigation.fragment.navArgs
 import dagger.hilt.android.AndroidEntryPoint
 import org.sopt.havit.databinding.FragmentEditTitleBinding
 import org.sopt.havit.ui.share.ShareViewModel
-import org.sopt.havit.util.AutoClearedValue
-import org.sopt.havit.util.DialogUtil
-import org.sopt.havit.util.KeyBoardUtil
-import org.sopt.havit.util.OnBackPressedHandler
+import org.sopt.havit.util.*
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_COMPLETE_MODIFY_TITLE
+import org.sopt.havit.util.GoogleAnalyticsUtil.MODIFY_TITLE
 
 @AndroidEntryPoint
 class EditTitleFragment : Fragment(), OnBackPressedHandler {
@@ -36,6 +35,7 @@ class EditTitleFragment : Fragment(), OnBackPressedHandler {
         setKeyBoardUp()
         initClickListener()
         setCursor()
+        setScreenEventLogging()
     }
 
     private fun setCursor() {
@@ -58,10 +58,15 @@ class EditTitleFragment : Fragment(), OnBackPressedHandler {
         binding.icBack.setOnClickListener { onBackClicked() }
         binding.tvComplete.setOnClickListener {
             viewModel.ogData.value?.ogTitle = binding.etTitle.text.toString()
+            setClickEventLogging()
             goBack()
         }
     }
 
+    private fun setClickEventLogging() {
+        GoogleAnalyticsUtil.logClickEvent(CLICK_COMPLETE_MODIFY_TITLE)
+    }
+
     private fun onBackClicked() {
         if (isTitleChanged) showEditTitleWarningDialog()
         else goBack()
@@ -83,4 +88,8 @@ class EditTitleFragment : Fragment(), OnBackPressedHandler {
     private fun goBack() {
         findNavController().popBackStack()
     }
+
+    private fun setScreenEventLogging() {
+        GoogleAnalyticsUtil.logScreenEvent(MODIFY_TITLE)
+    }
 }
diff --git a/app/src/main/java/org/sopt/havit/ui/share/notification/SetNotificationFragment.kt b/app/src/main/java/org/sopt/havit/ui/share/notification/SetNotificationFragment.kt
index 7c7bbb05a..7746eaffe 100644
--- a/app/src/main/java/org/sopt/havit/ui/share/notification/SetNotificationFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/share/notification/SetNotificationFragment.kt
@@ -15,6 +15,9 @@ import org.sopt.havit.ui.share.notification.SetNotificationFragment.Companion.TH
 import org.sopt.havit.ui.share.notification.SetNotificationFragment.Companion.TWENTY_FOUR
 import org.sopt.havit.ui.share.notification.SetNotificationFragment.Companion.TWO
 import org.sopt.havit.util.DialogUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_COMPLETE_SETTING_ALARM
+import org.sopt.havit.util.GoogleAnalyticsUtil.SETTING_ALARM
 import org.sopt.havit.util.OnBackPressedHandler
 import java.util.*
 
@@ -33,6 +36,7 @@ class SetNotificationFragment :
         initRadioGroupListener()
         initToolbarListener()
         initDeleteNotiBtn()
+        setScreenEventLogging()
     }
 
     private fun initDeleteNotiBtn() {
@@ -68,10 +72,15 @@ class SetNotificationFragment :
         binding.icBack.setOnClickListener { onBackClicked() }
         binding.tvComplete.setOnClickListener {
             viewModel.syncFinalDataWithTempData()
+            setClickEventLogging()
             goBack()
         }
     }
 
+    private fun setClickEventLogging() {
+        GoogleAnalyticsUtil.logClickEvent(CLICK_COMPLETE_SETTING_ALARM)
+    }
+
     private fun showPickerFragment() {
         val bottomSheet = PickerFragment()
         bottomSheet.show(childFragmentManager, bottomSheet.tag)
@@ -114,6 +123,10 @@ class SetNotificationFragment :
         findNavController().popBackStack()
     }
 
+    private fun setScreenEventLogging() {
+        GoogleAnalyticsUtil.logScreenEvent(SETTING_ALARM)
+    }
+
     companion object {
         const val ONE = 1
         const val TWO = 2
diff --git a/app/src/main/java/org/sopt/havit/ui/share/select_category/SelectCategoryFragment.kt b/app/src/main/java/org/sopt/havit/ui/share/select_category/SelectCategoryFragment.kt
index da912db7a..89e5a095e 100644
--- a/app/src/main/java/org/sopt/havit/ui/share/select_category/SelectCategoryFragment.kt
+++ b/app/src/main/java/org/sopt/havit/ui/share/select_category/SelectCategoryFragment.kt
@@ -12,6 +12,8 @@ import org.sopt.havit.databinding.FragmentSelectCategoryBinding
 import org.sopt.havit.ui.base.BaseBindingFragment
 import org.sopt.havit.ui.contents.more.edit_category.SelectableCategoryAdapter
 import org.sopt.havit.ui.share.ShareViewModel
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.SELECT_CATEGORY
 import org.sopt.havit.util.setOnSingleClickListener
 
 @AndroidEntryPoint
@@ -33,6 +35,7 @@ class SelectCategoryFragment :
         initListener()
         toolbarClickListener()
         onClickRefreshButtonOnNetworkError()
+        setScreenEventLogging()
     }
 
     private fun getCategoryData() {
@@ -96,6 +99,10 @@ class SelectCategoryFragment :
         toast.show()
     }
 
+    private fun setScreenEventLogging() {
+        GoogleAnalyticsUtil.logScreenEvent(SELECT_CATEGORY)
+    }
+
     override fun onDestroyView() {
         viewModel.clearCategoryViewState()
         super.onDestroyView()
diff --git a/app/src/main/java/org/sopt/havit/ui/web/WebActivity.kt b/app/src/main/java/org/sopt/havit/ui/web/WebActivity.kt
index ed45c81f8..0f61cc59d 100644
--- a/app/src/main/java/org/sopt/havit/ui/web/WebActivity.kt
+++ b/app/src/main/java/org/sopt/havit/ui/web/WebActivity.kt
@@ -2,13 +2,12 @@ package org.sopt.havit.ui.web
 
 import android.content.Intent
 import android.os.Bundle
-import android.util.Log
+import android.os.SystemClock
+import android.view.View.GONE
 import android.view.animation.AnimationUtils
 import android.webkit.*
 import android.widget.Toast
 import androidx.activity.viewModels
-import androidx.core.content.ContentProviderCompat.requireContext
-import androidx.core.view.isVisible
 import com.bumptech.glide.Glide
 import dagger.hilt.android.AndroidEntryPoint
 import org.sopt.havit.R
@@ -16,17 +15,24 @@ import org.sopt.havit.databinding.ActivityWebBinding
 import org.sopt.havit.domain.entity.NetworkState
 import org.sopt.havit.ui.base.BaseBindingActivity
 import org.sopt.havit.util.EventObserver
-import retrofit2.http.Url
+import org.sopt.havit.util.GoogleAnalyticsUtil
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_GO_BACK
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_REFRESH
+import org.sopt.havit.util.GoogleAnalyticsUtil.CLICK_SHARE
+import org.sopt.havit.util.GoogleAnalyticsUtil.CONTENT_SCREEN_TIME
 
 @AndroidEntryPoint
 class WebActivity : BaseBindingActivity<ActivityWebBinding>(R.layout.activity_web) {
 
     private val webViewModel: WebViewModel by viewModels()
+    private var startTime: Int = 0
+    private var endTime: Int = 0
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
         setContentView(binding.root)
         binding.vm = webViewModel
+        startTime = SystemClock.elapsedRealtime().toInt()
         initIsHavit()
         initHavitSeen()
         setUrlCheck()
@@ -40,7 +46,7 @@ class WebActivity : BaseBindingActivity<ActivityWebBinding>(R.layout.activity_we
 
     private fun initHavitSeen() {
         if (intent.getIntExtra("contentsId", -1) == -1) {
-            binding.llWebBottom.isVisible = false
+            binding.llWebview.visibility = GONE
         }
         if (!intent.getBooleanExtra("isSeen", false)) {
             Glide.with(this).load(R.drawable.ic_contents_unread).into(binding.ivWebviewUnread)
@@ -100,18 +106,26 @@ class WebActivity : BaseBindingActivity<ActivityWebBinding>(R.layout.activity_we
 
     private fun setListeners() {
         binding.llWebview.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEventWithContentCheck(
+                GoogleAnalyticsUtil.CLICK_CONTENT_CHECK,
+                !(webViewModel.isHavit.value!!.peekContent())
+            )
             webViewModel.setHavit(intent!!.getIntExtra("contentsId", 0))
         }
         binding.ibWebBack.setOnClickListener {
+            setWebViewDurationTimeLogging()
+            GoogleAnalyticsUtil.logClickEvent(CLICK_GO_BACK)
             finish()
         }
         binding.llWebShare.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_SHARE)
             val intentShare = Intent(Intent.ACTION_SEND)
             intentShare.putExtra(Intent.EXTRA_TEXT, intent.getStringExtra("url"))
             intentShare.type = "text/plain"
             startActivity(Intent.createChooser(intentShare, "앱을 선택해 주세요."))
         }
         binding.ibWebReload.setOnClickListener {
+            GoogleAnalyticsUtil.logClickEvent(CLICK_REFRESH)
             binding.wbCustom.reload()
         }
         binding.layoutNetworkError.ivRefresh.setOnClickListener {
@@ -133,9 +147,16 @@ class WebActivity : BaseBindingActivity<ActivityWebBinding>(R.layout.activity_we
         toast.show()
     }
 
+    private fun setWebViewDurationTimeLogging() {
+        endTime = SystemClock.elapsedRealtime().toInt()
+        GoogleAnalyticsUtil.logScreenDurationTimeEvent(CONTENT_SCREEN_TIME, endTime - startTime)
+    }
+
     override fun onBackPressed() {
         super.onBackPressed()
         super.finish()
+        setWebViewDurationTimeLogging()
+        GoogleAnalyticsUtil.logClickEvent(CLICK_GO_BACK)
     }
 
-}
\ No newline at end of file
+}
diff --git a/app/src/main/java/org/sopt/havit/ui/web/WebViewModel.kt b/app/src/main/java/org/sopt/havit/ui/web/WebViewModel.kt
index eb9fdc606..9afbc8689 100644
--- a/app/src/main/java/org/sopt/havit/ui/web/WebViewModel.kt
+++ b/app/src/main/java/org/sopt/havit/ui/web/WebViewModel.kt
@@ -5,7 +5,6 @@ import androidx.lifecycle.MutableLiveData
 import androidx.lifecycle.ViewModel
 import androidx.lifecycle.viewModelScope
 import dagger.hilt.android.lifecycle.HiltViewModel
-import kotlinx.coroutines.Dispatchers
 import kotlinx.coroutines.launch
 import org.sopt.havit.domain.entity.NetworkState
 import org.sopt.havit.domain.repository.ContentsRepository
diff --git a/app/src/main/java/org/sopt/havit/util/GoogleAnalyticsUtil.kt b/app/src/main/java/org/sopt/havit/util/GoogleAnalyticsUtil.kt
new file mode 100644
index 000000000..4f9e9e4a4
--- /dev/null
+++ b/app/src/main/java/org/sopt/havit/util/GoogleAnalyticsUtil.kt
@@ -0,0 +1,101 @@
+package org.sopt.havit.util
+
+import android.os.Bundle
+import com.google.firebase.analytics.FirebaseAnalytics
+import com.google.firebase.analytics.ktx.analytics
+import com.google.firebase.analytics.ktx.logEvent
+import com.google.firebase.ktx.Firebase
+
+object GoogleAnalyticsUtil {
+
+    // property
+    private const val OS_TYPE = "os_type"
+    private const val ANDROID = "android"
+
+    init {
+        Firebase.analytics.setUserProperty(OS_TYPE, ANDROID)
+    }
+
+    fun logScreenEvent(screenName: String) {
+        Firebase.analytics.logEvent(FirebaseAnalytics.Event.SCREEN_VIEW) {
+            param(FirebaseAnalytics.Param.SCREEN_NAME, screenName)
+        }
+    }
+
+    fun logClickEvent(contentName: String) {
+        Firebase.analytics.logEvent(contentName, null)
+    }
+
+    fun logClickEventWithContentCheck(contentName: String, contentCheck: Boolean) {
+        val params = Bundle().apply {
+            putBoolean(CONTENT_CHECK, contentCheck)
+        }
+        Firebase.analytics.logEvent(contentName, params)
+    }
+
+    fun logScreenDurationTimeEvent(contentName: String, durationTime: Int) {
+        val params = Bundle().apply {
+            putInt(SCREEN_TIME, durationTime)
+        }
+        Firebase.analytics.logEvent(contentName, params)
+    }
+
+    fun logClickEventWithRecommendedSiteNum(contentName: String, siteNum: Int) {
+        val params = Bundle().apply {
+            putInt(SITE_NUM, siteNum)
+        }
+        Firebase.analytics.logEvent(contentName, params)
+    }
+
+    fun logClickEventOnAddCategory(iconNum: Int) {
+        val params = Bundle().apply {
+            putInt(ICON_NUM, iconNum)
+        }
+        Firebase.analytics.logEvent(CLICK_COMPLETE_SELECT_ICON, params)
+    }
+
+    // parameter
+    private const val CONTENT_CHECK = "click_content_check"
+    private const val SCREEN_TIME = "screen_time"
+    private const val SITE_NUM = "site_num"
+    private const val ICON_NUM = "icon_num"
+
+    // save contents
+    const val SELECT_CATEGORY = "select_category"
+    const val CONTENT_CUSTOM = "content_custom"
+    const val CLICK_COMPLETE_SAVE_CONTENT = "click_complete_save_content"
+    const val SETTING_ALARM = "setting_alarm"
+    const val CLICK_COMPLETE_SETTING_ALARM = "click_complete_setting_alarm"
+    const val MODIFY_TITLE = "modify_title"
+    const val CLICK_COMPLETE_MODIFY_TITLE = "click_complete_modify_title"
+
+    // create category
+    const val ADD_CATEGORY = "add_category"
+    const val SELECT_ICON = "select_icon"
+    const val CLICK_COMPLETE_SELECT_ICON = "click_complete_select_icon"
+
+    // mypage
+    const val CLICK_MY_CATEGORY = "click_my_category"
+    const val CLICK_MY_CONTENT = "click_my_content"
+    const val CLICK_CHECKED_CONTENT = "click_checked_content"
+
+    // webview
+    const val CLICK_GO_BACK = "click_go_back"
+    const val CLICK_REFRESH = "click_refresh"
+    const val CLICK_SHARE = "click_share"
+    const val CLICK_CONTENT_CHECK = "click_content_check"
+    const val CONTENT_SCREEN_TIME = "content_screen_time"
+
+    // home
+    const val CLICK_MUST_SEE_CONTENT = "click_must_see_content"
+    const val CLICK_SEARCH_CONTENT = "click_search_content"
+    const val CLICK_WHOLE_CATEGORY = "click_whole_category"
+    const val CLICK_HAVIT_SERVICE_GUIDE = "click_havit_service_guide"
+    const val CLICK_SEE_MORE = "click_see_more"
+    const val CLICK_RECOMMENDED_SITE = "click_recommended_site"
+    const val GNB_HOME = "gnb_home"
+    const val GNB_CATEGORY = "gnb_category"
+    const val GNB_MYPAGE = "gnb_mypage"
+    const val GNB_ADD_CONTENT = "gnb_add_content"
+
+}
diff --git a/app/src/main/res/layout/activity_web.xml b/app/src/main/res/layout/activity_web.xml
index 092cd8f02..a7aa894e2 100644
--- a/app/src/main/res/layout/activity_web.xml
+++ b/app/src/main/res/layout/activity_web.xml
@@ -1,7 +1,6 @@
 <?xml version="1.0" encoding="utf-8"?>
 <layout xmlns:android="http://schemas.android.com/apk/res/android"
-    xmlns:app="http://schemas.android.com/apk/res-auto"
-    xmlns:tools="http://schemas.android.com/tools">
+    xmlns:app="http://schemas.android.com/apk/res-auto">
 
     <data>
 
@@ -98,7 +97,7 @@
 
             <LinearLayout
                 android:id="@+id/ll_web_share"
-                android:layout_width="180dp"
+                android:layout_width="match_parent"
                 android:layout_height="match_parent"
                 android:gravity="center"
                 android:layout_weight="1">
@@ -113,7 +112,7 @@
 
             <LinearLayout
                 android:id="@+id/ll_webview"
-                android:layout_width="180dp"
+                android:layout_width="match_parent"
                 android:layout_height="match_parent"
                 android:background="@color/white_gray"
                 android:orientation="horizontal"
@@ -149,4 +148,4 @@
             app:layout_constraintTop_toTopOf="parent" />
 
     </androidx.constraintlayout.widget.ConstraintLayout>
-</layout>
\ No newline at end of file
+</layout>
diff --git a/app/src/main/res/layout/fragment_home.xml b/app/src/main/res/layout/fragment_home.xml
index 3a89560e2..6fc6af985 100644
--- a/app/src/main/res/layout/fragment_home.xml
+++ b/app/src/main/res/layout/fragment_home.xml
@@ -629,4 +629,4 @@
         </androidx.constraintlayout.widget.ConstraintLayout>
 
     </androidx.constraintlayout.widget.ConstraintLayout>
-</layout>
\ No newline at end of file
+</layout>
diff --git a/app/src/main/res/layout/fragment_picker.xml b/app/src/main/res/layout/fragment_picker.xml
index ae380bdb0..121e7e1fb 100644
--- a/app/src/main/res/layout/fragment_picker.xml
+++ b/app/src/main/res/layout/fragment_picker.xml
@@ -111,4 +111,4 @@
         android:textColor="@color/havit_purple"
         app:layout_constraintBottom_toBottomOf="parent" />
 
-</androidx.constraintlayout.widget.ConstraintLayout>
\ No newline at end of file
+</androidx.constraintlayout.widget.ConstraintLayout>