diff --git a/src/bbcode/mod.rs b/src/bbcode/mod.rs
index e6db295..9af5b48 100644
--- a/src/bbcode/mod.rs
+++ b/src/bbcode/mod.rs
@@ -1,14 +1,14 @@
-use std::{collections::HashMap, fmt::Display, sync::Arc};
+use std::{borrow::Cow, collections::HashMap, fmt::Display, sync::Arc};
 
 pub mod parser;
 
 #[derive(Debug, Clone, PartialEq, Eq)]
-pub enum BbcodeNode {
-    Tag(BbcodeTag),
-    Text(String),
+pub enum BbcodeNode<'a> {
+    Tag(BbcodeTag<'a>),
+    Text(Cow<'a, str>),
 }
 
-impl Display for BbcodeNode {
+impl Display for BbcodeNode<'_> {
     fn fmt(&self, f: &mut std::fmt::Formatter<'_>) -> std::fmt::Result {
         match self {
             BbcodeNode::Tag(node) => node.fmt(f),
@@ -18,25 +18,25 @@ impl Display for BbcodeNode {
 }
 
 #[derive(Debug, Clone, PartialEq, Eq)]
-pub struct BbcodeTag {
+pub struct BbcodeTag<'a> {
     /// The name of the tag, e.g. `tag` for `[tag]something[/tag]`.
-    name: String,
+    name: &'a str,
 
     /// A simple parameter for the tag, e.g. `value` for `[tag=value]something[/tag]`.
-    simple_param: Option<String>,
+    simple_param: Option<Cow<'a, str>>,
 
     /// Complex parameters, e.g. the map `value1` -> `xxx`, `value2` -> `yyy` for `[tag value1=”xxx” value2=”yyy”]something[/tag]`.
-    complex_params: HashMap<String, String>,
+    complex_params: HashMap<&'a str, Cow<'a, str>>,
 
     /// The child nodes (or text) contained inside this node.
-    children: Vec<Arc<BbcodeNode>>,
+    children: Vec<Arc<BbcodeNode<'a>>>,
 }
 
-impl BbcodeTag {
+impl<'a> BbcodeTag<'a> {
     /// Create a new, empty tag.
-    pub fn new<S: Into<String>>(name: S) -> Self {
+    pub fn new(name: &'a str) -> Self {
         Self {
-            name: name.into(),
+            name,
             simple_param: None,
             complex_params: HashMap::new(),
             children: Vec::new(),
@@ -45,27 +45,27 @@ impl BbcodeTag {
 
     /// Add a simple parameter to the tag.
     #[cfg(test)]
-    pub fn with_simple_param<P: Into<String>>(mut self, tag_param: P) -> Self {
+    pub fn with_simple_param<P: Into<Cow<'a, str>>>(mut self, tag_param: P) -> Self {
         self.simple_param = Some(tag_param.into());
         self
     }
 
     /// Add a simple parameter to the tag.
-    pub fn add_simple_param<P: Into<String>>(&mut self, tag_param: P) -> &mut Self {
+    pub fn add_simple_param<P: Into<Cow<'a, str>>>(&mut self, tag_param: P) -> &mut Self {
         self.simple_param = Some(tag_param.into());
         self
     }
 
     /// Add a key/value parameter.
     #[cfg(test)]
-    pub fn with_param<K: Into<String>, V: Into<String>>(mut self, key: K, value: V) -> Self {
+    pub fn with_param<K: Into<&'a str>, V: Into<Cow<'a, str>>>(mut self, key: K, value: V) -> Self {
         self.complex_params.insert(key.into(), value.into());
         self
     }
 
     /// Add a nested tag inside this one.
     #[cfg(test)]
-    pub fn with_tag(mut self, tag: BbcodeTag) -> Self {
+    pub fn with_tag(mut self, tag: BbcodeTag<'a>) -> Self {
         self.children.push(Arc::new(BbcodeNode::Tag(tag)));
         self
     }
@@ -73,27 +73,28 @@ impl BbcodeTag {
     /// Add text inside of the node.
     #[cfg(test)]
     pub fn with_text<T: Into<String>>(mut self, text: T) -> Self {
-        self.children.push(Arc::new(BbcodeNode::Text(text.into())));
+        self.children
+            .push(Arc::new(BbcodeNode::Text(Cow::Owned(text.into()))));
         self
     }
 
     /// The name of this tag.
     pub fn name(&self) -> &str {
-        &self.name
+        self.name
     }
 
     /// The child nodes of this tag.
-    pub fn children(&self) -> &Vec<Arc<BbcodeNode>> {
+    pub fn children(&self) -> &Vec<Arc<BbcodeNode<'a>>> {
         &self.children
     }
 
     /// If it exists, the simple tag parameter of this tag.
-    pub fn simple_param(&self) -> &Option<String> {
+    pub fn simple_param(&self) -> &Option<Cow<'a, str>> {
         &self.simple_param
     }
 }
 
-impl Display for BbcodeTag {
+impl Display for BbcodeTag<'_> {
     fn fmt(&self, f: &mut std::fmt::Formatter<'_>) -> std::fmt::Result {
         fn fmt_param(param: &str) -> String {
             if param.contains(' ') {
diff --git a/src/bbcode/parser.rs b/src/bbcode/parser.rs
index 88a17e0..76bafb9 100644
--- a/src/bbcode/parser.rs
+++ b/src/bbcode/parser.rs
@@ -1,4 +1,4 @@
-use std::sync::Arc;
+use std::{borrow::Cow, sync::Arc};
 
 use nom::{
     branch::alt,
@@ -25,28 +25,30 @@ pub fn parse_bbcode(input: &str) -> IResult<&str, Vec<Arc<BbcodeNode>>> {
 
 fn parse_bbcode_internal<'a, E: ParseError<&'a str>>(
     input: &'a str,
-) -> IResult<&'a str, Vec<Arc<BbcodeNode>>, E> {
+) -> IResult<&'a str, Vec<Arc<BbcodeNode<'a>>>, E> {
     many0(map(parse_node, |element| element.into()))(input)
 }
 
-fn parse_node<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, BbcodeNode, E> {
+fn parse_node<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, BbcodeNode<'a>, E> {
     alt((
         map(parse_text, BbcodeNode::Text),
         map(parse_tag, BbcodeNode::Tag),
     ))(input)
 }
 
-fn parse_tag<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, BbcodeTag, E> {
+fn parse_tag<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, BbcodeTag<'a>, E> {
     let (input, mut tag) = parse_opening_tag(input)?;
     let (input, children) = parse_bbcode_internal(input)?;
-    let (input, _) = parse_closing_tag(input, &tag.name)?;
+    let (input, _) = parse_closing_tag(input, tag.name)?;
 
     tag.children = children;
 
     Ok((input, tag))
 }
 
-fn parse_opening_tag<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, BbcodeTag, E> {
+fn parse_opening_tag<'a, E: ParseError<&'a str>>(
+    input: &'a str,
+) -> IResult<&'a str, BbcodeTag<'a>, E> {
     let (mut input, mut tag) = map(preceded(char('['), alpha1), BbcodeTag::new)(input)?;
 
     if let Ok((new_input, simple_param)) = preceded(char('='), parse_param::<E>)(input) {
@@ -69,19 +71,21 @@ fn parse_closing_tag<'a, E: ParseError<&'a str>>(
     )(input)
 }
 
-fn parse_text<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, String, E> {
+fn parse_text<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, Cow<'a, str>, E> {
     parse_inner_string("[]\\").parse(input)
 }
 
-fn parse_param<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, String, E> {
+fn parse_param<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, Cow<'a, str>, E> {
     alt((
         parse_quoted_string,
-        map(parse_literal("\"\\[]"), |literal| literal.to_string()),
+        map(parse_literal("\"\\[]"), Cow::Borrowed),
     ))
     .parse(input)
 }
 
-fn parse_quoted_string<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'a str, String, E> {
+fn parse_quoted_string<'a, E: ParseError<&'a str>>(
+    input: &'a str,
+) -> IResult<&'a str, Cow<'a, str>, E> {
     delimited(
         char('"'),
         map(opt(parse_inner_string("\"\\")), |string| {
@@ -94,17 +98,25 @@ fn parse_quoted_string<'a, E: ParseError<&'a str>>(input: &'a str) -> IResult<&'
 
 fn parse_inner_string<'a, E: ParseError<&'a str>>(
     exclude: &'a str,
-) -> impl Parser<&'a str, String, E> {
+) -> impl Parser<&'a str, Cow<'a, str>, E> {
     move |input| {
         fold_many1(
             parse_fragment(exclude),
-            String::new,
-            |mut string, fragment| {
+            Cow::<'a, str>::default,
+            |mut cow, fragment| {
                 match fragment {
-                    StringFragment::Literal(s) => string.push_str(s),
-                    StringFragment::EscapedChar(c) => string.push(c),
+                    StringFragment::Literal(s) => {
+                        if cow.is_empty() {
+                            cow = Cow::Borrowed(s);
+                        } else {
+                            cow.to_mut().push_str(s);
+                        }
+                    }
+                    StringFragment::EscapedChar(c) => {
+                        cow.to_mut().push(c);
+                    }
                 }
-                string
+                cow
             },
         )
         .parse(input)
diff --git a/src/bevy/bbcode.rs b/src/bevy/bbcode.rs
index e575699..e823bce 100644
--- a/src/bevy/bbcode.rs
+++ b/src/bevy/bbcode.rs
@@ -6,7 +6,6 @@ use super::color::BbCodeColor;
 
 #[derive(Debug, Clone, Component, Default)]
 #[require(Text, BbcodeSettings)]
-
 pub struct Bbcode {
     /// The bbcode-formatted text.
     pub content: String,
diff --git a/src/bevy/conversion.rs b/src/bevy/conversion.rs
index d69ce91..e8750a7 100644
--- a/src/bevy/conversion.rs
+++ b/src/bevy/conversion.rs
@@ -48,7 +48,7 @@ impl BbcodeContext {
                         }
                     } else {
                         Self {
-                            color: color.clone().into(),
+                            color: color.to_string().into(),
                             ..self.clone()
                         }
                     }
@@ -60,7 +60,7 @@ impl BbcodeContext {
             "m" | "marker" => {
                 if let Some(marker) = tag.simple_param() {
                     let mut markers = self.markers.clone();
-                    markers.push(marker.clone());
+                    markers.push(marker.to_string());
 
                     Self {
                         markers,
@@ -74,7 +74,7 @@ impl BbcodeContext {
             "font" => {
                 if let Some(font_family) = tag.simple_param() {
                     Self {
-                        font_family: font_family.clone(),
+                        font_family: font_family.to_string(),
                         ..self.clone()
                     }
                 } else {