diff --git a/.env b/.env
new file mode 100644
index 00000000..802700b6
--- /dev/null
+++ b/.env
@@ -0,0 +1 @@
+TAG=0.0.3
diff --git a/.github/workflows/cicd.yaml b/.github/workflows/cicd.yaml
index e63d01f4..572dbe62 100644
--- a/.github/workflows/cicd.yaml
+++ b/.github/workflows/cicd.yaml
@@ -1,14 +1,14 @@
 name: cicd
 
 on:
+  pull_request:
+    branches:
+      - main
   push:
     branches:
-      - 'build_pkg_**'
+      - main
     tags:
-      - 'v*'
-  pull_request:
-    branches:
-      - 'main'
+      - 'v[0-9]+.[0-9]+.[0-9]+'
 
 jobs:
   docker-build-and-push-images:
@@ -21,27 +21,72 @@ jobs:
     strategy:
       matrix:
         include:
-          - image: ghcr.io/us-joet/everest-demo/manager
+          - host_namespace: ghcr.io/everest/everest-demo
+            image_name: manager
             context: ./manager
-          - image: ghcr.io/us-joet/everest-demo/mqtt-server
+          - host_namespace: ghcr.io/everest/everest-demo
+            image_name: mqtt-server
             context: ./mosquitto
-          - image: ghcr.io/us-joet/everest-demo/nodered
+          - host_namespace: ghcr.io/everest/everest-demo
+            image_name: nodered
             context: ./nodered
 
     steps:
       - name: Checkout
         uses: actions/checkout@v4
+        with:
+          fetch-depth: 0
+
+      - name: Ensure Docker image version is not referencing an existing release
+        id: docker-image-version-check
+        shell: bash
+        run: |
+          if ! [[ -s '.env'  ]]; then
+            echo 'Error: No .env file found.'
+            exit 1
+          fi
+
+          if ! grep -qE '^TAG=' .env; then
+            echo 'Error: .env must contain a TAG variable.'
+            exit 1
+          fi
+
+          source .env
+
+          # Fail if any previous Docker image version value matches the one in
+          # this PR (excluding the current image version).
+          for commit in $(git --no-pager log --first-parent --format=%H -- .env | tail -n +2); do
+            if git --no-pager grep -hF "${TAG}" $commit -- .env | grep -qx ${TAG}; then
+              echo 'Error: The version in .env matches an'
+              echo '       earlier version on main. Please update the value in'
+              echo '       .env to a new version.'
+              exit 1
+            fi
+          done
+
+          if git show-ref --tags --verify --quiet "refs/tags/v${TAG}"; then
+            echo "Error: The tag 'v${TAG}' is already a GitHub release."
+            echo '       Please update the version in .env'
+            exit 1
+          else
+            echo "TAG=${TAG}" >> "${GITHUB_OUTPUT}"
+          fi
+
+      - name: Set up QEMU
+        uses: docker/setup-qemu-action@v3
+
+      - name: Set up Docker Buildx
+        uses: docker/setup-buildx-action@v3
 
       - name: Set Docker image metadata
         id: meta
         uses: docker/metadata-action@v5
         with:
-          images: ${{ matrix.image }}
+          images: ${{ matrix.host_namespace }}/${{ matrix.image_name }}
           tags: |
             type=ref,event=branch
             type=ref,event=pr
-            type=semver,pattern={{version}}
-            type=semver,pattern={{major}}.{{minor}}
+            type=semver,pattern=${{ steps.docker-image-version-check.outputs.TAG }}
 
       - name: Log into GitHub container registry
         if: github.event_name != 'pull_request'
@@ -58,3 +103,5 @@ jobs:
           push: ${{ github.event_name != 'pull_request' }}
           tags: ${{ steps.meta.outputs.tags }}
           labels: ${{ steps.meta.outputs.labels }}
+          cache-from: type=gha,scope=${{ matrix.image_name }}
+          cache-to: type=gha,mode=max,scope=${{ matrix.image_name }}
diff --git a/README.md b/README.md
index 005b6c6c..935c6bd7 100644
--- a/README.md
+++ b/README.md
@@ -46,9 +46,9 @@ The use cases supported by the three demos are summarized in conceptual block di
 
 ### STEP 1: Run the demo
 - Copy and paste the command for the demo you want to see:
-    - 🚨simple AC charging station ⚡: `curl -o docker-compose.yml https://raw.githubusercontent.com/everest/everest-demo/main/docker-compose.yml && docker compose -p everest up`
-    - 🚨ISO 15118 DC charging ⚡: `curl -o docker-compose.yml https://raw.githubusercontent.com/everest/everest-demo/main/docker-compose.iso15118-dc.yml && docker compose -p everest-dc up`
-    - 🚨 two EVSE charging ⚡: `curl -o docker-compose.yml https://raw.githubusercontent.com/everest/everest-demo/main/docker-compose.two-evse.yml && docker compose -p everest-two-evse up`
+    - 🚨 AC Charging ⚡: `curl https://raw.githubusercontent.com/everest/everest-demo/main/demo-ac.sh | bash`
+    - 🚨 ISO 15118 DC Charging ⚡: `curl https://raw.githubusercontent.com/everest/everest-demo/main/demo-iso15118-2-dc.sh | bash`
+    - 🚨 Two EVSE Charging ⚡: `curl https://raw.githubusercontent.com/everest/everest-demo/main/demo-two-evse.sh | bash`
 
 ### STEP 2: Interact with the demo
 - Open the `nodered` flows to understand the module flows at http://127.0.0.1:1880
@@ -75,3 +75,6 @@ where `[prefix]` is `everest, everest-dc, everest-two-evse...`
 ## High level block diagram overview of EVerest capabilities
 From https://everest.github.io/nightly/general/01_framework.html
 ![image](https://everest.github.io/nightly/_images/quick-start-high-level-1.png)
+
+## Notes for Demo Contributors
+Docker images defined in this repository are built during pull requests, on merges to `main`, and on pushes of semantic version tags. The labels for newly-built images are determined by the `TAG` environment variable specified in the root level `.env` file in this repository. The value of `TAG` is also used throughout the demo `docker-compose.*.yml`.
diff --git a/demo-ac.sh b/demo-ac.sh
new file mode 100755
index 00000000..3441ca91
--- /dev/null
+++ b/demo-ac.sh
@@ -0,0 +1,34 @@
+#!/usr/bin/env bash
+
+DEMO_COMPOSE_FILE_NAME='docker-compose.yml'
+DEMO_DIR="$(mktemp -d)"
+
+delete_temporary_directory() { rm -rf "${DEMO_DIR}"; }
+trap delete_temporary_directory EXIT
+
+if [[ ! "${DEMO_DIR}" || ! -d "${DEMO_DIR}" ]]; then
+    echo 'Error: Failed to create a temporary directory for the demo.'
+    exit 1
+fi
+
+download_demo_file() {
+    local -r repo_file_path="$1"
+    local -r repo_raw_url='https://raw.githubusercontent.com/everest/everest-demo/main'
+    local -r destination_path="${DEMO_DIR}/${repo_file_path}"
+
+    mkdir -p "$(dirname ${destination_path})"
+    curl -s -o "${destination_path}" "${repo_raw_url}/${repo_file_path}"
+    if [[ "$?" != 0 ]]; then
+        echo "Error: Failed to retrieve \"${repo_file_path}\" from the demo"
+	echo 'repository. If this issue persists, please report this as an'
+	echo 'issue in the EVerest project:'
+	echo '    https://github.com/EVerest/EVerest/issues'
+	exit 1
+    fi
+}
+
+download_demo_file "${DEMO_COMPOSE_FILE_NAME}"
+download_demo_file .env
+
+docker compose --project-name everest-ac-demo \
+	       --file "${DEMO_DIR}/${DEMO_COMPOSE_FILE_NAME}" up
diff --git a/demo-admin-panel.sh b/demo-admin-panel.sh
new file mode 100755
index 00000000..7103d440
--- /dev/null
+++ b/demo-admin-panel.sh
@@ -0,0 +1,34 @@
+#!/usr/bin/env bash
+
+DEMO_COMPOSE_FILE_NAME='docker-compose.admin-panel.yml'
+DEMO_DIR="$(mktemp -d)"
+
+delete_temporary_directory() { rm -rf "${DEMO_DIR}"; }
+trap delete_temporary_directory EXIT
+
+if [[ ! "${DEMO_DIR}" || ! -d "${DEMO_DIR}" ]]; then
+    echo 'Error: Failed to create a temporary directory for the demo.'
+    exit 1
+fi
+
+download_demo_file() {
+    local -r repo_file_path="$1"
+    local -r repo_raw_url='https://raw.githubusercontent.com/everest/everest-demo/main'
+    local -r destination_path="${DEMO_DIR}/${repo_file_path}"
+
+    mkdir -p "$(dirname ${destination_path})"
+    curl -s -o "${destination_path}" "${repo_raw_url}/${repo_file_path}"
+    if [[ "$?" != 0 ]]; then
+        echo "Error: Failed to retrieve \"${repo_file_path}\" from the demo"
+	echo 'repository. If this issue persists, please report this as an'
+	echo 'issue in the EVerest project:'
+	echo '    https://github.com/EVerest/EVerest/issues'
+	exit 1
+    fi
+}
+
+download_demo_file "${DEMO_COMPOSE_FILE_NAME}"
+download_demo_file .env
+
+docker compose --project-name everest-ac-demo \
+	       --file "${DEMO_DIR}/${DEMO_COMPOSE_FILE_NAME}" up
diff --git a/demo-iso15118-2-dc.sh b/demo-iso15118-2-dc.sh
new file mode 100755
index 00000000..3dcbcd5a
--- /dev/null
+++ b/demo-iso15118-2-dc.sh
@@ -0,0 +1,34 @@
+#!/usr/bin/env bash
+
+DEMO_COMPOSE_FILE_NAME='docker-compose.iso15118-dc.yml'
+DEMO_DIR="$(mktemp -d)"
+
+delete_temporary_directory() { rm -rf "${DEMO_DIR}"; }
+trap delete_temporary_directory EXIT
+
+if [[ ! "${DEMO_DIR}" || ! -d "${DEMO_DIR}" ]]; then
+    echo 'Error: Failed to create a temporary directory for the demo.'
+    exit 1
+fi
+
+download_demo_file() {
+    local -r repo_file_path="$1"
+    local -r repo_raw_url='https://raw.githubusercontent.com/everest/everest-demo/main'
+    local -r destination_path="${DEMO_DIR}/${repo_file_path}"
+
+    mkdir -p "$(dirname ${destination_path})"
+    curl -s -o "${destination_path}" "${repo_raw_url}/${repo_file_path}"
+    if [[ "$?" != 0 ]]; then
+        echo "Error: Failed to retrieve \"${repo_file_path}\" from the demo"
+	echo 'repository. If this issue persists, please report this as an'
+	echo 'issue in the EVerest project:'
+	echo '    https://github.com/EVerest/EVerest/issues'
+	exit 1
+    fi
+}
+
+download_demo_file "${DEMO_COMPOSE_FILE_NAME}"
+download_demo_file .env
+
+docker compose --project-name everest-ac-demo \
+	       --file "${DEMO_DIR}/${DEMO_COMPOSE_FILE_NAME}" up
diff --git a/demo-two-evse.sh b/demo-two-evse.sh
new file mode 100755
index 00000000..dbf94a96
--- /dev/null
+++ b/demo-two-evse.sh
@@ -0,0 +1,34 @@
+#!/usr/bin/env bash
+
+DEMO_COMPOSE_FILE_NAME='docker-compose.two-evse.yml'
+DEMO_DIR="$(mktemp -d)"
+
+delete_temporary_directory() { rm -rf "${DEMO_DIR}"; }
+trap delete_temporary_directory EXIT
+
+if [[ ! "${DEMO_DIR}" || ! -d "${DEMO_DIR}" ]]; then
+    echo 'Error: Failed to create a temporary directory for the demo.'
+    exit 1
+fi
+
+download_demo_file() {
+    local -r repo_file_path="$1"
+    local -r repo_raw_url='https://raw.githubusercontent.com/everest/everest-demo/main'
+    local -r destination_path="${DEMO_DIR}/${repo_file_path}"
+
+    mkdir -p "$(dirname ${destination_path})"
+    curl -s -o "${destination_path}" "${repo_raw_url}/${repo_file_path}"
+    if [[ "$?" != 0 ]]; then
+        echo "Error: Failed to retrieve \"${repo_file_path}\" from the demo"
+	echo 'repository. If this issue persists, please report this as an'
+	echo 'issue in the EVerest project:'
+	echo '    https://github.com/EVerest/EVerest/issues'
+	exit 1
+    fi
+}
+
+download_demo_file "${DEMO_COMPOSE_FILE_NAME}"
+download_demo_file .env
+
+docker compose --project-name everest-ac-demo \
+	       --file "${DEMO_DIR}/${DEMO_COMPOSE_FILE_NAME}" up
diff --git a/docker-compose.admin-panel.yml b/docker-compose.admin-panel.yml
index fc88d207..303db3d2 100644
--- a/docker-compose.admin-panel.yml
+++ b/docker-compose.admin-panel.yml
@@ -2,12 +2,12 @@ version: "3.6"
 
 services:
   mqtt-server:
-    image: ghcr.io/shankari/everest-demo/mqtt-server:0.0.1
+    image: ghcr.io/everest/everest-demo/mqtt-server:${TAG}
     logging:
       driver: none
 
   manager:
-    image: ghcr.io/shankari/everest-demo/manager:0.0.2
+    image: ghcr.io/everest/everest-demo/manager:${TAG}
     depends_on:
       - mqtt-server
     environment:
diff --git a/docker-compose.build.yml b/docker-compose.build.yml
index d9cdc603..7a8536f7 100644
--- a/docker-compose.build.yml
+++ b/docker-compose.build.yml
@@ -2,13 +2,13 @@ version: "3.6"
 
 services:
   mqtt-server:
-    image: ghcr.io/shankari/everest-demo/mqtt-server:0.0.1
+    image: ghcr.io/everest/everest-demo/mqtt-server:${TAG}
     build: mosquitto
     logging:
       driver: none
 
   manager:
-    image: ghcr.io/shankari/everest-demo/manager:0.0.2
+    image: ghcr.io/everest/everest-demo/manager:${TAG}
     build: manager
     depends_on:
       - mqtt-server
@@ -19,7 +19,7 @@ services:
       - net.ipv6.conf.all.disable_ipv6=0
 
   node-red:
-    image: ghcr.io/shankari/everest-demo/nodered:0.0.1
+    image: ghcr.io/everest/everest-demo/nodered:${TAG}
     build: nodered
     depends_on:
       - mqtt-server
diff --git a/docker-compose.iso15118-dc.yml b/docker-compose.iso15118-dc.yml
index 037d9c1b..43b2108e 100644
--- a/docker-compose.iso15118-dc.yml
+++ b/docker-compose.iso15118-dc.yml
@@ -2,14 +2,14 @@ version: "3.6"
 
 services:
   mqtt-server:
-    image: ghcr.io/shankari/everest-demo/mqtt-server:0.0.1
+    image: ghcr.io/everest/everest-demo/mqtt-server:${TAG}
     logging:
       driver: none
     ports:
       - 1883:1883
 
   manager:
-    image: ghcr.io/shankari/everest-demo/manager:0.0.2
+    image: ghcr.io/everest/everest-demo/manager:${TAG}
     depends_on:
       - mqtt-server
     environment:
@@ -19,7 +19,7 @@ services:
       - net.ipv6.conf.all.disable_ipv6=0
 
   node-red:
-    image: ghcr.io/shankari/everest-demo/nodered:0.0.1
+    image: ghcr.io/everest/everest-demo/nodered:${TAG}
     depends_on:
       - mqtt-server
     environment:
diff --git a/docker-compose.two-evse.yml b/docker-compose.two-evse.yml
index a62df243..3174bb86 100644
--- a/docker-compose.two-evse.yml
+++ b/docker-compose.two-evse.yml
@@ -2,12 +2,12 @@ version: "3.6"
 
 services:
   mqtt-server:
-    image: ghcr.io/shankari/everest-demo/mqtt-server:0.0.1
+    image: ghcr.io/everest/everest-demo/mqtt-server:${TAG}
     logging:
       driver: none
 
   manager:
-    image: ghcr.io/shankari/everest-demo/manager:0.0.2
+    image: ghcr.io/everest/everest-demo/manager:${TAG}
     depends_on:
       - mqtt-server
     environment:
@@ -17,7 +17,7 @@ services:
       - net.ipv6.conf.all.disable_ipv6=0
 
   node-red:
-    image: ghcr.io/shankari/everest-demo/nodered:0.0.1
+    image: ghcr.io/everest/everest-demo/nodered:${TAG}
     depends_on:
       - mqtt-server
     environment:
diff --git a/docker-compose.yml b/docker-compose.yml
index a18c517c..26ad2393 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -2,12 +2,12 @@ version: "3.6"
 
 services:
   mqtt-server:
-    image: ghcr.io/shankari/everest-demo/mqtt-server:0.0.1
+    image: ghcr.io/everest/everest-demo/mqtt-server:${TAG}
     logging:
       driver: none
 
   manager:
-    image: ghcr.io/shankari/everest-demo/manager:0.0.2
+    image: ghcr.io/everest/everest-demo/manager:${TAG}
     depends_on:
       - mqtt-server
     environment:
@@ -17,7 +17,7 @@ services:
       - net.ipv6.conf.all.disable_ipv6=0
 
   node-red:
-    image: ghcr.io/shankari/everest-demo/nodered:0.0.1
+    image: ghcr.io/everest/everest-demo/nodered:${TAG}
     depends_on:
       - mqtt-server
     environment:
diff --git a/manager/Dockerfile b/manager/Dockerfile
index cafda40d..4ef45fcd 100644
--- a/manager/Dockerfile
+++ b/manager/Dockerfile
@@ -21,4 +21,4 @@ RUN git clone https://github.com/EVerest/everest-core.git \
 # Copy over the custom config *after* the compile
 COPY config-docker.json ./dist/share/everest/modules/OCPP/config-docker.json
 
-LABEL org.opencontainers.image.source=https://github.com/us-joet/everest-demo
+LABEL org.opencontainers.image.source=https://github.com/everest/everest-demo
diff --git a/mosquitto/Dockerfile b/mosquitto/Dockerfile
index 4d949266..6b760d10 100644
--- a/mosquitto/Dockerfile
+++ b/mosquitto/Dockerfile
@@ -2,4 +2,4 @@ FROM eclipse-mosquitto:2.0.10
 
 COPY mosquitto.conf /mosquitto/config/mosquitto.conf
 
-LABEL org.opencontainers.image.source=https://github.com/shankari/everest-demo
+LABEL org.opencontainers.image.source=https://github.com/everest/everest-demo
diff --git a/nodered/Dockerfile b/nodered/Dockerfile
index 58b03edc..6e748b6b 100644
--- a/nodered/Dockerfile
+++ b/nodered/Dockerfile
@@ -6,4 +6,4 @@ RUN npm install node-red-contrib-ui-level
 
 COPY config /config
 
-LABEL org.opencontainers.image.source=https://github.com/shankari/everest-demo
+LABEL org.opencontainers.image.source=https://github.com/everest/everest-demo