diff --git a/airflow/providers/google/ads/hooks/ads.py b/airflow/providers/google/ads/hooks/ads.py
index d86673e023da2..3323c15683130 100644
--- a/airflow/providers/google/ads/hooks/ads.py
+++ b/airflow/providers/google/ads/hooks/ads.py
@@ -31,9 +31,9 @@
 from airflow.providers.google.common.hooks.base_google import get_field
 
 if TYPE_CHECKING:
-    from google.ads.googleads.v15.services.services.customer_service import CustomerServiceClient
-    from google.ads.googleads.v15.services.services.google_ads_service import GoogleAdsServiceClient
-    from google.ads.googleads.v15.services.types.google_ads_service import GoogleAdsRow
+    from google.ads.googleads.v16.services.services.customer_service import CustomerServiceClient
+    from google.ads.googleads.v16.services.services.google_ads_service import GoogleAdsServiceClient
+    from google.ads.googleads.v16.services.types.google_ads_service import GoogleAdsRow
     from google.api_core.page_iterator import GRPCIterator
 
 
@@ -99,7 +99,7 @@ class GoogleAdsHook(BaseHook):
     :param api_version: The Google Ads API version to use.
     """
 
-    default_api_version = "v15"
+    default_api_version = "v16"
 
     def __init__(
         self,
diff --git a/airflow/providers/google/provider.yaml b/airflow/providers/google/provider.yaml
index 21c6ce08c5356..015f8133ee7f0 100644
--- a/airflow/providers/google/provider.yaml
+++ b/airflow/providers/google/provider.yaml
@@ -99,7 +99,7 @@ dependencies:
   - gcloud-aio-bigquery>=6.1.2
   - gcloud-aio-storage>=9.0.0
   - gcsfs>=2023.10.0
-  - google-ads>=22.1.0
+  - google-ads>=23.1.0
   - google-analytics-admin
   # Google-api-core 2.16.0 back-compat issue: https://github.com/googleapis/python-api-core/issues/576
   - google-api-core>=2.11.0,!=2.16.0
diff --git a/generated/provider_dependencies.json b/generated/provider_dependencies.json
index 46c83a497ad61..c518ba97b757d 100644
--- a/generated/provider_dependencies.json
+++ b/generated/provider_dependencies.json
@@ -519,7 +519,7 @@
       "gcloud-aio-bigquery>=6.1.2",
       "gcloud-aio-storage>=9.0.0",
       "gcsfs>=2023.10.0",
-      "google-ads>=22.1.0",
+      "google-ads>=23.1.0",
       "google-analytics-admin",
       "google-api-core>=2.11.0,!=2.16.0",
       "google-api-python-client>=1.6.0",
diff --git a/pyproject.toml b/pyproject.toml
index d862c06baf6ee..676532fda15a9 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -714,7 +714,7 @@ google = [ # source: airflow/providers/google/provider.yaml
   "gcloud-aio-bigquery>=6.1.2",
   "gcloud-aio-storage>=9.0.0",
   "gcsfs>=2023.10.0",
-  "google-ads>=22.1.0",
+  "google-ads>=23.1.0",
   "google-analytics-admin",
   "google-api-core>=2.11.0,!=2.16.0",
   "google-api-python-client>=1.6.0",