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Define Toolkit for Five for the Future #16

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murillol opened this issue Sep 8, 2021 · 4 comments
Open
14 tasks

Define Toolkit for Five for the Future #16

murillol opened this issue Sep 8, 2021 · 4 comments
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Five For The Future Tasks / Awareness notes relating to the Marketing-side of 'Five for the Future' Status Review Needs to be Reviewed

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@murillol
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murillol commented Sep 8, 2021

(Copied key items from previous Trello card)

1: Objective: In order to grow market share of companies involved in FFTF, individual contributors must feel empowered to make the request within their organizations. A toolkit will help educate them and reduce friction within C-suite to get approval. This. Is. That. Toolkit.

2: Done = Built a list of tools and resources that we will publish on the wordpress.org/marketing blog.

Toolkit Items to Explore

  • History of FFTF (what is it, why it matters)
  • How to pitch FTFF - who to talk to, what you should know (Recommended as a flow chart)
  • How to sign up / Get started - How does an org indicate they want to be involved? Is there a contact at WP, a form, a badge
  • Onboarding for management: Here’s how to structure it in your org
  • List of ways to be involved (donate time - give 2 weeks full time, or part time; marketing, code, outreach, strategy, process improvement, etc., 2 hours a week)
  • FAQ - Possible Q&A script for talking to stakeholder
  • Social Proof - Quotes, testimonials, success stories, case studies (Make this searchable so individuals can find the relevant, powerful examples of successful partnerships)

Tasks

  • Start Google Doc
  • Create Outline of Toolkit Items
  • Assign toolkit items to SMEs
  • Edit content
  • Figure out how to publish
  • Publish
  • Promote

Original Task Lead: Lisa K.

@murillol
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Copied from Trello: https://trello.com/c/wjV5ROeh

@abhansnuk
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Shared with Dan Soschin as part of previous cards related to Five for the Future. Status review on this card pending.

@abhansnuk abhansnuk added the Status Review Needs to be Reviewed label Sep 18, 2021
@DanSoschin
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I may be able to help with some of this. I'm working on gathering other ideas/thoughts on FFTF and will then reconnect when I have more to share and an understanding of priorities. Thanks for including me on this card!

@abhansnuk
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Five for the Future label added for future use on cards (issues) relating to this area.

@abhansnuk abhansnuk added the Five For The Future Tasks / Awareness notes relating to the Marketing-side of 'Five for the Future' label Oct 7, 2021
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Five For The Future Tasks / Awareness notes relating to the Marketing-side of 'Five for the Future' Status Review Needs to be Reviewed
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