diff --git a/packages/block-library/src/query-pagination/query-pagination-label-control.js b/packages/block-library/src/query-pagination/query-pagination-label-control.js
index 9ff80a663adeb..16766c19bef08 100644
--- a/packages/block-library/src/query-pagination/query-pagination-label-control.js
+++ b/packages/block-library/src/query-pagination/query-pagination-label-control.js
@@ -9,9 +9,7 @@ export function QueryPaginationLabelControl( { value, onChange } ) {
 		<ToggleControl
 			__nextHasNoMarginBottom
 			label={ __( 'Show label text' ) }
-			help={ __(
-				'Toggle off to hide the label text, e.g. "Next Page".'
-			) }
+			help={ __( 'Make label text visible, e.g. "Next Page".' ) }
 			onChange={ onChange }
 			checked={ value === true }
 		/>