diff --git a/tests/e2e/env/docker/wp-cli/entrypoint.sh b/tests/e2e/env/docker/wp-cli/entrypoint.sh
index e077780cb89b4..80333975ac174 100644
--- a/tests/e2e/env/docker/wp-cli/entrypoint.sh
+++ b/tests/e2e/env/docker/wp-cli/entrypoint.sh
@@ -33,6 +33,7 @@ if $(wp core is-installed);
 then
     echo "Wordpress is already installed..."
 else
+    WORDPRESS_INSTALLING=1
     declare -p WORDPRESS_TITLE >/dev/null
     declare -p WORDPRESS_LOGIN >/dev/null
     declare -p WORDPRESS_PASSWORD >/dev/null
@@ -45,11 +46,6 @@ else
         --admin_password=${WORDPRESS_PASSWORD} \
         --admin_email=${WORDPRESS_EMAIL} \
         --skip-email
-    wp post create \
-        --post_type=page \
-        --post_status=publish \
-        --post_title='Ready' \
-        --post_content='E2E-tests.'
 fi
 
 ## Check for an initialization script.
@@ -66,5 +62,14 @@ if ! [[ ${CURRENT_DOMAIN} == ${URL} ]]; then
     wp search-replace ${CURRENT_DOMAIN} ${URL}
 fi
 
+if [[ $WORDPRESS_INSTALLING ]];
+then
+    wp post create \
+        --post_type=page \
+        --post_status=publish \
+        --post_title='Ready' \
+        --post_content='E2E-tests.'
+fi
+
 echo "Visit $(wp option get siteurl)"
 touch /var/www/html/.initialized