diff --git a/component/notifications.libsonnet b/component/notifications.libsonnet
index e312799..d62e217 100644
--- a/component/notifications.libsonnet
+++ b/component/notifications.libsonnet
@@ -137,6 +137,7 @@ local createUpgradeNotification(overlay) =
             containers_+: {
               notification: kube.Container('notification') {
                 image: '%(registry)s/%(repository)s:%(tag)s' % params.images.oc,
+                imagePullPolicy: 'Always',
                 name: 'create-console-notification',
                 workingDir: '/export',
                 command: [ '/scripts/create-console-notification.sh' ],
diff --git a/tests/golden/upgrade-notification/openshift4-console/openshift4-console/31_upgrade_notification.yaml b/tests/golden/upgrade-notification/openshift4-console/openshift4-console/31_upgrade_notification.yaml
index 44360a6..6f06c7c 100644
--- a/tests/golden/upgrade-notification/openshift4-console/openshift4-console/31_upgrade_notification.yaml
+++ b/tests/golden/upgrade-notification/openshift4-console/openshift4-console/31_upgrade_notification.yaml
@@ -92,7 +92,7 @@ spec:
             - name: OVERLAY_VERSION_MINOR
               value: '16'
           image: quay.io/appuio/oc:v4.15
-          imagePullPolicy: IfNotPresent
+          imagePullPolicy: Always
           name: create-console-notification
           ports: []
           stdin: false