diff --git a/profile.admin.inc b/profile.admin.inc
index 50f949b..6cbbafc 100644
--- a/profile.admin.inc
+++ b/profile.admin.inc
@@ -46,6 +46,7 @@ function profile_type_form($form, &$form_state, $profile_type, $op = 'edit') {
   if (!isset($profile_type) && $op == 'add') {
     $profile_type = profile_type_set_defaults();
   }
+  backdrop_set_title(t('Add profile type'));
   $form['#profile_type'] = $profile_type;
   $form['profile_type'] = array(
     '#value' => $profile_type,
diff --git a/profile.module b/profile.module
index c09625e..26d9139 100644
--- a/profile.module
+++ b/profile.module
@@ -157,7 +157,7 @@ function profile_menu() {
   );
 
   $items['admin/structure/profiles'] = array(
-    'title' => 'Profiles',
+    'title' => 'Profile types',
     'page callback' => 'backdrop_get_form',
     'page arguments' => array('profile_type_overview_form', 'profile_type'),
     'description' => 'Manage profiles.',
@@ -171,7 +171,7 @@ function profile_menu() {
     'weight' => -10,
   );
   $items['admin/structure/profiles/add'] = array(
-    'title' => 'Add profile',
+    'title' => 'Add profile type',
     'page callback' => 'backdrop_get_form',
     'page arguments' => array('profile_type_form', NULL, 'add'),
     'access callback' => 'profile_access',