-
Notifications
You must be signed in to change notification settings - Fork 0
/
categories.html
3029 lines (1988 loc) · 138 KB
/
categories.html
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
855
856
857
858
859
860
861
862
863
864
865
866
867
868
869
870
871
872
873
874
875
876
877
878
879
880
881
882
883
884
885
886
887
888
889
890
891
892
893
894
895
896
897
898
899
900
901
902
903
904
905
906
907
908
909
910
911
912
913
914
915
916
917
918
919
920
921
922
923
924
925
926
927
928
929
930
931
932
933
934
935
936
937
938
939
940
941
942
943
944
945
946
947
948
949
950
951
952
953
954
955
956
957
958
959
960
961
962
963
964
965
966
967
968
969
970
971
972
973
974
975
976
977
978
979
980
981
982
983
984
985
986
987
988
989
990
991
992
993
994
995
996
997
998
999
1000
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Categories</title>
<meta name="author" content="Convertify">
<!-- Le HTML5 shim, for IE6-8 support of HTML elements -->
<!--[if lt IE 9]>
<script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script>
<![endif]-->
<!-- Le styles -->
<!-- Latest compiled and minified CSS -->
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.2/css/bootstrap.min.css">
<!-- <link href="/assets/themes/twitter/css/style.css?body=1" rel="stylesheet" type="text/css" media="all"> -->
<link rel="stylesheet" href="/assets/css/style.css">
<script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>
<!-- Latest compiled and minified JavaScript -->
<script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.2/js/bootstrap.min.js"></script>
<!-- Le fav and touch icons -->
<link rel="shortcut icon" href="/assets/images/favicon.ico">
<!-- <link rel="apple-touch-icon" href="images/apple-touch-icon.png">
<link rel="apple-touch-icon" sizes="72x72" href="images/apple-touch-icon-72x72.png">
<link rel="apple-touch-icon" sizes="114x114" href="images/apple-touch-icon-114x114.png">
-->
<script type="text/javascript" src="/bower_components/simple-jekyll-search/dest/jekyll-search.js"></script>
</head>
<body>
<div id="wrapper">
<div class="overlay"></div>
<!-- sidebar -->
<nav class="navbar navbar-inverse navbar-fixed-top" id="sidebar-wrapper" role="navigation">
<ul class="nav sidebar-nav">
<li class="sidebar-brand">
<a href="#">
Categories
</a>
</li>
<li>
<a href="/case-studies/">Case Studies</a>
</li>
<li>
<a href="/analytics/">Analytics</a>
</li>
<li>
<a href="/e-commerce/">E-Commerce</a>
</li>
<li>
<a href="/guides/">Guides</a>
</li>
<li>
<a href="/scripts/">Scripts</a>
</li>
<li>
<a href="/tips/">Tips</a>
</li>
<!-- <li class="dropdown">
<a href="#" class="dropdown-toggle" data-toggle="dropdown">Works <span class="caret"></span></a>
<ul class="dropdown-menu" role="menu">
<li class="dropdown-header">Dropdown heading</li>
<li><a href="#">Action</a></li>
<li><a href="#">Another action</a></li>
<li><a href="#">Something else here</a></li>
<li><a href="#">Separated link</a></li>
<li><a href="#">One more separated link</a></li>
</ul>
</li> -->
<!-- <li>
<a href="https://twitter.com/maridlcrmn">Follow me</a>
</li> -->
</ul>
</nav>
<!-- /#sidebar-wrapper -->
<!-- Page Content -->
<div id="page-content-wrapper">
<button class="hamburger is-closed" type="button" data-toggle="offcanvas">
<span class="hamb-top"></span>
<span class="hamb-middle"></span>
<span class="hamb-bottom"></span>
</button>
<div class="row">
<div class="navbar navbar-inverse navbar-fixed-top yamm" id="navbar" role="navigation">
<div class="container">
<div class="navbar-header">
<button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target=".navbar-collapse">
<span class="sr-only">Toggle navigation</span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
</button>
<a class="navbar-brand" href="/">
<img class="img-responsive brand nav-logo" src="/assets/images/blog.png" alt="">
</a>
</div>
<div class="collapse navbar-collapse">
<ul class="nav navbar-nav">
<li><a href="/">Home</a></li>
<li><a href="http://convertify.io">Main Site</a></li>
<li class=""><a href="http://convertify.io/no-guesswork">No Guesswork</a></li>
<li class="dropdown yamm-fw">
<a href="http://convertify.io/labs" class="dropdown-toggle" data-toggle="dropdown">Labs <span class="caret"></span></a>
<ul class="dropdown-menu" role="menu">
<li>
<div class="yamm-content yamm-fw">
<div class="row">
<div class="col-sm-4">
<ul class="list-unstyled">
<li>
<h4>Convertify Labs</h4>
<p>Free apps to help you increase your conversion rate.</p>
<br>
</li>
<li>
<p>
<strong>Plugins</strong>
</p>
</li>
<li class="coming-soon">
<a href="#">Pre-populator</a>
<p><small>Adds prepopulation to forms to increase conversions.</small></p>
</li>
<li class="coming-soon">
<a href="#">Scrollmark</a>
<p><small>Optimize your blog's usability and allow linking to certain sections to of your content.</small></p>
</li>
</ul>
</div>
<div class="col-sm-4">
<ul class="list-unstyled">
<li>
<p>
<strong>Convertify Apps</strong>
</p>
</li>
<li class="coming-soon">
<a href="#">Convertilyzer</a>
<p><small>Analyzes your website design and your analytics to give conversion optimization recommendations.</small></p>
</li>
<li class="coming-soon">
<a href="#">Boomerang</a>
<p><small>Reduce cart abandonment on your online store.</small></p>
</li>
<li class="coming-soon">
<a href="#">SideStage</a>
<p><small>Call-to-actions optimized for today's banner-blindness which allows A/B testing of CTA's.</small></p>
</li>
<li class="coming-soon">
<a href="#">Personify</a>
<p><small>Personalize your site with URL parameters.</small></p>
</li>
</ul>
</div>
<div class="col-sm-4">
<ul class="list-unstyled">
<li>
<p>
<strong>Tools</strong>
</p>
</li>
<li>
<a href="http://convertify.io/labs/selector-tool">Selector Tool</a>
<p><small>Identify selectors on your site for use in tools & goal-tracking.</small></p>
</li>
<li class="coming-soon">
<a href="#">Multistepper</a>
<p><small>Adds pre-population to your forms to increase conversions.</small></p>
</li>
<li>
<a href="http://convertify.io/quantify">Quantify</a>
<p><small>Quantify surveys quickly. Integrates with Qualaroo.</small></p>
</li>
<li class="coming-soon">
<a href="#">Event Buddy</a>
<p><small>Easily create GA events without any technical knowledge required.</small></p>
</li>
</ul>
</div>
</div>
</div>
</li>
</ul>
</li>
<li><a href="/categories.html#case-studies-ref">Case Studies</a></li>
<li class="active"><a href="/">Blog</a></li>
<li class=""><a href="mailto:[email protected]">Contact</a></li>
</ul>
</ul>
<ul class="nav navbar-nav navbar-right">
<li><a href="#search"><span class="glyphicon glyphicon-search"></span></a></li>
</ul>
</div>
</div>
</div>
<div class="container-fluid">
<div class="content">
<div class="row">
<div class="col-sm-3" id="leftColumn">
<div>
<h1>Categories</h1>
<nav class="nav-sidebar">
<ul class="nav" role="tablist" id="sidebar--tabs">
<li role="presentation"><a href="#conversion-rate-optimization-ref" data-toggle="tab" aria-controls="conversion-rate-optimization">
conversion rate optimization
</a></li>
<li role="presentation"><a href="#fundamentals-ref" data-toggle="tab" aria-controls="fundamentals">
fundamentals
</a></li>
<li role="presentation"><a href="#guides-ref" data-toggle="tab" aria-controls="guides">
guides
</a></li>
<li role="presentation"><a href="#case-studies-ref" data-toggle="tab" aria-controls="case-studies">
case studies
</a></li>
<li role="presentation"><a href="#e-commerce-ref" data-toggle="tab" aria-controls="e-commerce">
e-commerce
</a></li>
<li role="presentation"><a href="#scripts-ref" data-toggle="tab" aria-controls="scripts">
scripts
</a></li>
<li role="presentation"><a href="#bounce-rates-ref" data-toggle="tab" aria-controls="bounce-rates">
bounce rates
</a></li>
<li role="presentation"><a href="#analytics-ref" data-toggle="tab" aria-controls="analytics">
analytics
</a></li>
<li role="presentation"><a href="#tips-ref" data-toggle="tab" aria-controls="tips">
tips
</a></li>
</ul>
</nav>
</div>
</div>
<div class="col-sm-9">
<div class="tab-content">
<div role="tabpanel" class="tab-pane active" id="conversion-rate-optimization-ref">
<!-- <div id="conversion-rate-optimization-ref" class="hiddenAnchor"></div> -->
<h2>conversion rate optimization</h2>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/02/Chart.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>10 February 2013</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results">Lean Conversion Optimization: Strategies for Fast Implementation and Results</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/02/Chart.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Lean Conversion Optimization: Strategies for Fast Implementation and Results</a></h2>
<p>
Recently I read The Lean Startup by Eric Ries – A popular book that many of you have probably read. At the core of his concept is the Build-Measure-Learn loop, which is exactly what Conversion Rate Optimization is about. For those who haven’t read it, the quick outline is this:
...
<a href="/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/case-studies/conversion-rate-optimization/removing-divider-and-7030-rule-increases-conversions-by-103">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/01/BuildingsGuide.png">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>26 January 2013</small></h3>
<h2><a class="post-title" href="/case-studies/conversion-rate-optimization/removing-divider-and-7030-rule-increases-conversions-by-103">Removing Divider and Applying 70/30 Rule Increases Conversions By 103%</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/01/BuildingsGuide.png">
<h2><a class="post-title visible-xs" href="/categories.html">Removing Divider and Applying 70/30 Rule Increases Conversions By 103%</a></h2>
<p>
Building Guide is sort of like kayak for buildings - You choose what type of building you want, whether it’s a shed, a garage, or something industrial - and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some work so we optimized their site, and were able to literally double their conversion rate.
...
<a href="/case-studies/conversion-rate-optimization/removing-divider-and-7030-rule-increases-conversions-by-103">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/case-studies/conversion-rate-optimization/3-consecutive-wins-for-tinytotties-com">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/01/TinyTotties_ProductPage.png">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>26 January 2013</small></h3>
<h2><a class="post-title" href="/case-studies/conversion-rate-optimization/3-consecutive-wins-for-tinytotties-com">3 Consecutive Wins for TinyTotties.com</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/01/TinyTotties_ProductPage.png">
<h2><a class="post-title visible-xs" href="/categories.html">3 Consecutive Wins for TinyTotties.com</a></h2>
<p>
Tinytotties is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests.
...
<a href="/case-studies/conversion-rate-optimization/3-consecutive-wins-for-tinytotties-com">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/guides/scripts/increase-conversion-rates-multistep-form">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/01/framework_seo.gif">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>20 January 2013</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/guides/scripts/increase-conversion-rates-multistep-form">Increase Conversion Rates With Our Multistep Form [Free Plugin]</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/01/framework_seo.gif">
<h2><a class="post-title visible-xs" href="/categories.html">Increase Conversion Rates With Our Multistep Form [Free Plugin]</a></h2>
<p>
We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on. Here’s a demo of a form with a plugin installed:
...
<a href="/conversion-rate-optimization/guides/scripts/increase-conversion-rates-multistep-form">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/guides/achieve-bigger-gains-conversion-rate-optimization-experiments">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/12/CAT-VS-SINGLE.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>07 December 2012</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/guides/achieve-bigger-gains-conversion-rate-optimization-experiments">Achieve Bigger Gains On Your Conversion Rate Optimization Experiments</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/12/CAT-VS-SINGLE.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Achieve Bigger Gains On Your Conversion Rate Optimization Experiments</a></h2>
<p>
So you’ve set up your A/B tests with a large amount of variations. You’re excited. You think to yourself, “With this many variations, there’s no doubt one of these variations will double my conversions!” You run the experiments, only to find that out of 20 variations, the winner only converted 8% higher. You’re dumbfounded and out of ideas. Why is this happening? Popular belief tells you to change 1 variable......
<a href="/conversion-rate-optimization/guides/achieve-bigger-gains-conversion-rate-optimization-experiments">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/tips/increase-form-conversions-using-x-autocompletetype">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/11/images.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>27 November 2012</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/tips/increase-form-conversions-using-x-autocompletetype">Increase Form Conversions Using X-Autocompletetype</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/11/images.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Increase Form Conversions Using X-Autocompletetype</a></h2>
<p>
Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrier between a visit and a conversion, so it’s important to make it as easy as possible for your visitors to......
<a href="/conversion-rate-optimization/tips/increase-form-conversions-using-x-autocompletetype">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/case-studies/conversion-rate-optimization/shorter-header-increases-conversion-rate-by-107">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/11/Screen-Shot-2012-11-15-at-11.41.27-PM.png">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>16 November 2012</small></h3>
<h2><a class="post-title" href="/case-studies/conversion-rate-optimization/shorter-header-increases-conversion-rate-by-107">Shorter Header Increases Conversion Rate By 107%</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/11/Screen-Shot-2012-11-15-at-11.41.27-PM.png">
<h2><a class="post-title visible-xs" href="/categories.html">Shorter Header Increases Conversion Rate By 107%</a></h2>
<p>
NOTE: These screen shots may not be safe for work. Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I’ve seen good increases from shortening the header before, but not this big. Now, you......
<a href="/case-studies/conversion-rate-optimization/shorter-header-increases-conversion-rate-by-107">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/scripts/universal-conversion-code-for-google-website-optimizer">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/03/353373_ZMnl3spGy4fpK_v0LDnCTILKw-3.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>11 March 2012</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/scripts/universal-conversion-code-for-google-website-optimizer">Universal Conversion Code for Google Website Optimizer</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/03/353373_ZMnl3spGy4fpK_v0LDnCTILKw-3.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Universal Conversion Code for Google Website Optimizer</a></h2>
<p>
I was reading a post over at ROIRevolution and found an awesome code that allows you to use one snippet of code to track all of your experiments, so I thought I’d share it here. This basically looks at your cookie and pulls out the proper conversion ID then inserts it into the code dynamically using javascript. Here’s the code: <script type="text/javascript"> function readCookie(name) { // function to read cookie var......
<a href="/conversion-rate-optimization/scripts/universal-conversion-code-for-google-website-optimizer">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/case-studies/conversion-rate-optimization/best-dating-canada">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/02/Screen-Shot-2012-05-08-at-5.21.18-PM.png">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>19 February 2012</small></h3>
<h2><a class="post-title" href="/case-studies/conversion-rate-optimization/best-dating-canada">Conversion Optimization Case Study: Best Dating Canada</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/02/Screen-Shot-2012-05-08-at-5.21.18-PM.png">
<h2><a class="post-title visible-xs" href="/categories.html">Conversion Optimization Case Study: Best Dating Canada</a></h2>
<p>
Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a **24% increase **in total revenue.
...
<a href="/case-studies/conversion-rate-optimization/best-dating-canada">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/case-studies/conversion-rate-optimization/bogtus-optimization-case-study">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/02/Screen-Shot-2012-02-19-at-9.31.56-PM.png">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>19 February 2012</small></h3>
<h2><a class="post-title" href="/case-studies/conversion-rate-optimization/bogtus-optimization-case-study">Case Study: Bogtus Real Estate</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/02/Screen-Shot-2012-02-19-at-9.31.56-PM.png">
<h2><a class="post-title visible-xs" href="/categories.html">Case Study: Bogtus Real Estate</a></h2>
<p>
Bogtus Apartment Acquisitions is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were “well under 1%”. After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry,......
<a href="/case-studies/conversion-rate-optimization/bogtus-optimization-case-study">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/case-studies/conversion-rate-optimization/meet-christians-case-study">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/02/mc-chart.png">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>19 February 2012</small></h3>
<h2><a class="post-title" href="/case-studies/conversion-rate-optimization/meet-christians-case-study">Case Study: MeetChristians.com</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2012/02/mc-chart.png">
<h2><a class="post-title visible-xs" href="/categories.html">Case Study: MeetChristians.com</a></h2>
<p>
Meet-Christians.com is actually a dating site that I own. I started out as an affiliate marketer and eventually started my own dating site through a white-label company on the way. At one point I was running a lot of traffic for ChristianMingle and wanted bigger margins and the success with Christian Mingle gave me the confidence to start my own site. Anyways, that along with a bunch of other campaigns......
<a href="/case-studies/conversion-rate-optimization/meet-christians-case-study">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page">
<img class="img-responsive thumbnail" src="/media/images/2011/05/landing-page-optimization.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>25 May 2011</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page">How to Create a High-Converting Landing Page</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="/media/images/2011/05/landing-page-optimization.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">How to Create a High-Converting Landing Page</a></h2>
<p>
For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s.......
<a href="/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/fundamentals/landing-page-fundamentals">
<img class="img-responsive thumbnail" src="http://www.boostsuite.com/wp-content/uploads/2010/03/landing.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>29 April 2011</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/fundamentals/landing-page-fundamentals">Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="http://www.boostsuite.com/wp-content/uploads/2010/03/landing.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize</a></h2>
<p>
Remember the first time you ever made a landing page, or had one made? At this time, you probably had no idea what to expect. And I’ll bet the first time you saw the conversion rate on it you were stumped. You knew not everyone would click your submit button, but you didn’t expect this low of a conversion rate! I’ll bet you were just as surprised seeing how many......
<a href="/conversion-rate-optimization/fundamentals/landing-page-fundamentals">Read More</a>
</p>
</div>
</div>
</div>
</div>
<!--
-->
</div>
<div role="tabpanel" class="tab-pane" id="fundamentals-ref">
<!-- <div id="fundamentals-ref" class="hiddenAnchor"></div> -->
<h2>fundamentals</h2>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page">
<img class="img-responsive thumbnail" src="/media/images/2011/05/landing-page-optimization.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>25 May 2011</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page">How to Create a High-Converting Landing Page</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="/media/images/2011/05/landing-page-optimization.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">How to Create a High-Converting Landing Page</a></h2>
<p>
For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s.......
<a href="/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/fundamentals/landing-page-fundamentals">
<img class="img-responsive thumbnail" src="http://www.boostsuite.com/wp-content/uploads/2010/03/landing.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>29 April 2011</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/fundamentals/landing-page-fundamentals">Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="http://www.boostsuite.com/wp-content/uploads/2010/03/landing.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize</a></h2>
<p>
Remember the first time you ever made a landing page, or had one made? At this time, you probably had no idea what to expect. And I’ll bet the first time you saw the conversion rate on it you were stumped. You knew not everyone would click your submit button, but you didn’t expect this low of a conversion rate! I’ll bet you were just as surprised seeing how many......
<a href="/conversion-rate-optimization/fundamentals/landing-page-fundamentals">Read More</a>
</p>
</div>
</div>
</div>
</div>
<!--
-->
</div>
<div role="tabpanel" class="tab-pane" id="guides-ref">
<!-- <div id="guides-ref" class="hiddenAnchor"></div> -->
<h2>guides</h2>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/analytics/e-commerce/guides/scripts/how-to-track-infusionsoft-sales-with-google-analytics-e-commerce-tracking">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2014/02/infusionsoft-google-analytics-ecommerce.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>21 February 2014</small></h3>
<h2><a class="post-title" href="/analytics/e-commerce/guides/scripts/how-to-track-infusionsoft-sales-with-google-analytics-e-commerce-tracking">How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2014/02/infusionsoft-google-analytics-ecommerce.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking</a></h2>
<p>
Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email info@convertify.io to hire us.
...
<a href="/analytics/e-commerce/guides/scripts/how-to-track-infusionsoft-sales-with-google-analytics-e-commerce-tracking">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">
<a href="/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results">
<img class="img-responsive thumbnail" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/02/Chart.jpg">
</a>
</div>
<div class="col-xs-8">
<h3 class="postDate"><small>10 February 2013</small></h3>
<h2><a class="post-title" href="/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results">Lean Conversion Optimization: Strategies for Fast Implementation and Results</a></h2>
</div>
</div>
<div class="row">
<div class="col-md-12">
<img class="img-responsive visible-xs" src="https://s3.amazonaws.com/convertify-s3/blog/images/2013/02/Chart.jpg">
<h2><a class="post-title visible-xs" href="/categories.html">Lean Conversion Optimization: Strategies for Fast Implementation and Results</a></h2>
<p>
Recently I read The Lean Startup by Eric Ries – A popular book that many of you have probably read. At the core of his concept is the Build-Measure-Learn loop, which is exactly what Conversion Rate Optimization is about. For those who haven’t read it, the quick outline is this:
...
<a href="/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results">Read More</a>
</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 post">
<div class="row post-content hidden-xs">
<div class="col-xs-4">