diff --git a/template/8-user_analytics.md b/template/8-user_analytics.md
index 3fdb9feb..5419e624 100644
--- a/template/8-user_analytics.md
+++ b/template/8-user_analytics.md
@@ -1,12 +1,24 @@
 # User Analytics and Acceptance
 
-*Goal: understand how users are using the app.*
+## Usage metrics
 
-*Which are the key metrics?*
+Feature use : What screens are the most used
+User retention : Rate of users that keep using the app
+User engagement : Users interactions with events (creation, joining, searching)
 
-*What is the success criteria?*
+## Success criteria
 
-*What is the analysis plan (link to data collection)?*
+1.	High user engagement and retention
+2.	Feature use is balanced, and no features are underused
+3.	Zero to few crashes or bugs
 
-*Include relevant A/B testing ideas.*
+## User analytics
 
+1.	Implement google analytics for behavioral tracking
+2.	Anonymize data for privacy
+
+## A/B testing ideas
+
+1.	Experiment different graphical layouts to display events or associations.
+2.	Test navigations flows to make sure layouts are user friendly.
+3.	Make overviewed user tests for the UI