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08_Guarantee_Execution.md

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8. Guarantee Execution

  • Calibrated “how” questions keep the negotiation going
    • They force empathy on the other party
    • The other party gets an illusion of power and has to think about solutions
  • Negotiation is the art of letting someone else have your way

  • Language is important and can subconsciously influence us: “Not lose” vs “keep"
  • 7-38-55 rule: 7% of a message is based on words, 38% on the tone of the voice and 55% on body language
  • Liars use more words, use more third-party pronouns (to put distance between the lie and themselves) and talk in more complex ways
  • The less someone talks about themselves, the more important they are
  • Using someone’s name humanizes them (e.g. a hostage, or yourself when someone is angry at you)