Example of Proper Usage

'Facebook' → 'Instagram URL' → 'https://www.instagram.com/facebook/' is correct, as this is the primary and official Instagram URL for Facebook. The blue check mark seen here on the profile helps confirm this.

Example of Improper Usage

'Jeff Bezos' → 'Instagram URL' → 'https://www.instagram.com/jeffbezos.fan/' is incorrect, as this profile is not the primary and official Instagram profile associated with Jeff Bezos but rather a fan account with no evidence of an official affiliation.