diff --git a/CMakeLists.txt b/CMakeLists.txt
index 40e0df46..74c62a5d 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -1,6 +1,6 @@
 cmake_minimum_required(VERSION 3.2)
 
-project(Fruit VERSION 3.6.0 LANGUAGES CXX)
+project(Fruit VERSION 3.7.0 LANGUAGES CXX)
 
 set(FRUIT_IS_BEING_BUILT_BY_CONAN FALSE CACHE BOOL "This is set in Conan builds.")
 if("${FRUIT_IS_BEING_BUILT_BY_CONAN}")
diff --git a/conanfile.py b/conanfile.py
index a96d39c4..32f4a670 100644
--- a/conanfile.py
+++ b/conanfile.py
@@ -5,7 +5,7 @@
 
 class FruitConan(ConanFile):
     name = "fruit"
-    version = "3.6.0"
+    version = "3.7.0"
     license = "Apache"
     url = "https://github.com/google/fruit"
     homepage = "https://github.com/google/fruit"
diff --git a/extras/packaging/deploy_to_bintray.sh b/extras/packaging/deploy_to_bintray.sh
index 78d5c51f..41dcc16f 100755
--- a/extras/packaging/deploy_to_bintray.sh
+++ b/extras/packaging/deploy_to_bintray.sh
@@ -1,6 +1,6 @@
 #!/bin/bash
 
-FRUIT_VERSION=3.6.0
+FRUIT_VERSION=3.7.0
 
 # To authenticate:
 # conan user -p <BINTRAY_API_KEY_HERE> -r fruit-bintray polettimarco