diff --git a/engine/apps/alerts/tasks/notify_user.py b/engine/apps/alerts/tasks/notify_user.py
index 7ad2bb4986..88f46f6e9c 100644
--- a/engine/apps/alerts/tasks/notify_user.py
+++ b/engine/apps/alerts/tasks/notify_user.py
@@ -26,6 +26,9 @@
     from apps.user_management.models import User
 
 
+RETRY_TIMEOUT_HOURS = 1
+
+
 def schedule_send_bundled_notification_task(
     user_notification_bundle: "UserNotificationBundle", alert_group: "AlertGroup"
 ):
@@ -445,10 +448,29 @@ def perform_notification(log_record_pk, use_default_notification_policy_fallback
         try:
             TelegramToUserConnector.notify_user(user, alert_group, notification_policy)
         except RetryAfter as e:
-            countdown = getattr(e, "retry_after", 3)
-            raise perform_notification.retry(
-                (log_record_pk, use_default_notification_policy_fallback), countdown=countdown, exc=e
-            )
+            task_logger.exception(f"Telegram API rate limit exceeded. Retry after {e.retry_after} seconds.")
+            # check how much time has passed since log record was created
+            # to prevent eternal loop of restarting perform_notification task
+            if timezone.now() < log_record.created_at + timezone.timedelta(hours=RETRY_TIMEOUT_HOURS):
+                countdown = getattr(e, "retry_after", 3)
+                perform_notification.apply_async(
+                    (log_record_pk, use_default_notification_policy_fallback), countdown=countdown
+                )
+            else:
+                task_logger.debug(
+                    f"telegram notification for alert_group {alert_group.pk} failed because of rate limit"
+                )
+                UserNotificationPolicyLogRecord(
+                    author=user,
+                    type=UserNotificationPolicyLogRecord.TYPE_PERSONAL_NOTIFICATION_FAILED,
+                    notification_policy=notification_policy,
+                    reason="Telegram rate limit exceeded",
+                    alert_group=alert_group,
+                    notification_step=notification_policy.step,
+                    notification_channel=notification_channel,
+                    notification_error_code=UserNotificationPolicyLogRecord.ERROR_NOTIFICATION_IN_TELEGRAM_RATELIMIT,
+                ).save()
+            return
 
     elif notification_channel == UserNotificationPolicy.NotificationChannel.SLACK:
         # TODO: refactor checking the possibility of sending a notification in slack
@@ -516,13 +538,12 @@ def perform_notification(log_record_pk, use_default_notification_policy_fallback
                 ).save()
                 return
 
-            retry_timeout_hours = 1
             if alert_group.slack_message:
                 alert_group.slack_message.send_slack_notification(user, alert_group, notification_policy)
                 task_logger.debug(f"Finished send_slack_notification for alert_group {alert_group.pk}.")
             # check how much time has passed since log record was created
             # to prevent eternal loop of restarting perform_notification task
-            elif timezone.now() < log_record.created_at + timezone.timedelta(hours=retry_timeout_hours):
+            elif timezone.now() < log_record.created_at + timezone.timedelta(hours=RETRY_TIMEOUT_HOURS):
                 task_logger.debug(
                     f"send_slack_notification for alert_group {alert_group.pk} failed because slack message "
                     f"does not exist. Restarting perform_notification."
@@ -534,7 +555,7 @@ def perform_notification(log_record_pk, use_default_notification_policy_fallback
             else:
                 task_logger.debug(
                     f"send_slack_notification for alert_group {alert_group.pk} failed because slack message "
-                    f"after {retry_timeout_hours} hours still does not exist"
+                    f"after {RETRY_TIMEOUT_HOURS} hours still does not exist"
                 )
                 UserNotificationPolicyLogRecord(
                     author=user,
diff --git a/engine/apps/alerts/tests/test_notify_user.py b/engine/apps/alerts/tests/test_notify_user.py
index 7124f957d1..a24003dfe9 100644
--- a/engine/apps/alerts/tests/test_notify_user.py
+++ b/engine/apps/alerts/tests/test_notify_user.py
@@ -360,12 +360,30 @@ def test_perform_notification_telegram_retryafter_error(
     countdown = 15
     exc = RetryAfter(countdown)
     with patch.object(TelegramToUserConnector, "notify_user", side_effect=exc) as mock_notify_user:
-        with pytest.raises(RetryAfter):
+        with patch.object(perform_notification, "apply_async") as mock_apply_async:
             perform_notification(log_record.pk, False)
 
     mock_notify_user.assert_called_once_with(user, alert_group, user_notification_policy)
+    # task is rescheduled using the countdown value from the exception
+    mock_apply_async.assert_called_once_with((log_record.pk, False), countdown=countdown)
     assert alert_group.personal_log_records.last() == log_record
 
+    # but if the log was too old, skip and create a failed log record
+    log_record.created_at = timezone.now() - timezone.timedelta(minutes=90)
+    log_record.save()
+    with patch.object(TelegramToUserConnector, "notify_user", side_effect=exc) as mock_notify_user:
+        with patch.object(perform_notification, "apply_async") as mock_apply_async:
+            perform_notification(log_record.pk, False)
+    mock_notify_user.assert_called_once_with(user, alert_group, user_notification_policy)
+    assert not mock_apply_async.called
+    last_log_record = UserNotificationPolicyLogRecord.objects.last()
+    assert last_log_record.type == UserNotificationPolicyLogRecord.TYPE_PERSONAL_NOTIFICATION_FAILED
+    assert last_log_record.reason == "Telegram rate limit exceeded"
+    assert (
+        last_log_record.notification_error_code
+        == UserNotificationPolicyLogRecord.ERROR_NOTIFICATION_IN_TELEGRAM_RATELIMIT
+    )
+
 
 @patch("apps.base.models.UserNotificationPolicy.get_default_fallback_policy")
 @patch("apps.base.tests.messaging_backend.TestOnlyBackend.notify_user")
diff --git a/engine/apps/base/models/user_notification_policy_log_record.py b/engine/apps/base/models/user_notification_policy_log_record.py
index 3d7ab44e42..80185a8454 100644
--- a/engine/apps/base/models/user_notification_policy_log_record.py
+++ b/engine/apps/base/models/user_notification_policy_log_record.py
@@ -106,7 +106,8 @@ class UserNotificationPolicyLogRecord(models.Model):
         ERROR_NOTIFICATION_TELEGRAM_USER_IS_DEACTIVATED,
         ERROR_NOTIFICATION_MOBILE_USER_HAS_NO_ACTIVE_DEVICE,
         ERROR_NOTIFICATION_FORMATTING_ERROR,
-    ) = range(29)
+        ERROR_NOTIFICATION_IN_TELEGRAM_RATELIMIT,
+    ) = range(30)
 
     # for this errors we want to send message to general log channel
     ERRORS_TO_SEND_IN_SLACK_CHANNEL = [
@@ -304,6 +305,10 @@ def render_log_line_action(self, for_slack=False, substitute_author_with_tag=Fal
                 result += f"failed to notify {user_verbal} in Slack, because channel is archived"
             elif self.notification_error_code == UserNotificationPolicyLogRecord.ERROR_NOTIFICATION_IN_SLACK_RATELIMIT:
                 result += f"failed to notify {user_verbal} in Slack due to Slack rate limit"
+            elif (
+                self.notification_error_code == UserNotificationPolicyLogRecord.ERROR_NOTIFICATION_IN_TELEGRAM_RATELIMIT
+            ):
+                result += f"failed to notify {user_verbal} in Telegram due to Telegram rate limit"
             elif self.notification_error_code == UserNotificationPolicyLogRecord.ERROR_NOTIFICATION_FORBIDDEN:
                 result += f"failed to notify {user_verbal}, not allowed"
             elif (