The objective is to design a reliable hypothesis testing algorithm for the BIO service of an advertising company and to determine whether a recent advertising campaign resulted in a significant lift in brand awareness.
The BIO data for this project is a “Yes” and “No” response of online users to the following question Do you know the brand SmartAd
- Yes
- No
The users that were presented with the questionnaire above were chosen according to the following rule:
Control: users who have been shown a dummy ad Exposed: users who have been shown a creative, an online interactive ad, with the SmartAd brand.