Growth Hacking: Ambassador & Creator Program

GOALs:

1. To enable an organic growth of users within the tinyrobot app via creator content.
2. To create an ecosystem for influencers/creators to thrive and help one another become better content creators within the app.
3. Streamline the process.

Needle moving users:

Currently, these users have been identified as creators. These users are called creators and not influencers because they do not have influencer power within the app at the moment. Just because a user is powerful on twitter does not mean their brand would translate on tinyrobot.

Per the 80/20 rule we are planning to focus on the creator due to the following reasons:

• if we create a healthy ecosystem that caters to the hypothetical 20% of creators, then they will bring the 80% of consumers, per user testing many users indicated that they like the app however wouldn't post content and instead are interested in seeing the curated content
• tinyrobot enables the user to truly allow them to create their location-based content
• consumers will be attracted to tinyrobot if they want to follow a specific user's content
• creators have an incentive to adopt the tinyrobot platform because it is new, creator behavior usually encompasses the will to tackle a challenge, creating a new follower count within a new platform can be classified as a challenge
• tinyrobot will have to create rules on how to classify users that reach the "creator" profile

Potential Creator Profile

• Reaching 500 - 1000 followers

Creator Profile

Influencer Profile

Thought Leader Profile

NEEDs:

• Create unit flow. (cc: @apelayo)

http://tim.blog/2014/07/21/harrys-prelaunchr-email/ https://docs.google.com/document/d/1lFjVoSvKI0AdEy-Nn-iCMC8gsXXQ6XtQXtOBJEceBpQ/edit