diff --git a/src/components/ha-form/ha-form-string.ts b/src/components/ha-form/ha-form-string.ts
index d7d4236bbc5e..8a7ec104923d 100644
--- a/src/components/ha-form/ha-form-string.ts
+++ b/src/components/ha-form/ha-form-string.ts
@@ -19,11 +19,14 @@ import type {
   HaFormStringData,
   HaFormStringSchema,
 } from "./types";
+import { HomeAssistant } from "../../types";
 
 const MASKED_FIELDS = ["password", "secret", "token"];
 
 @customElement("ha-form-string")
 export class HaFormString extends LitElement implements HaFormElement {
+  @property() public hass!: HomeAssistant;
+
   @property() public schema!: HaFormStringSchema;
 
   @property() public data!: HaFormStringData;
@@ -78,7 +81,11 @@ export class HaFormString extends LitElement implements HaFormElement {
     return html`
       <ha-icon-button
         toggles
-        .label=${`${this.unmaskedPassword ? "Hide" : "Show"} password`}
+        .label=${this.hass.localize(
+          this.unmaskedPassword
+            ? "ui.components.selectors.text.hide_password"
+            : "ui.components.selectors.text.show_password"
+        )}
         @click=${this.toggleUnmaskedPassword}
         .path=${this.unmaskedPassword ? mdiEyeOff : mdiEye}
       ></ha-icon-button>
diff --git a/src/components/ha-selector/ha-selector-text.ts b/src/components/ha-selector/ha-selector-text.ts
index c3e2b969e4ff..89f764f626e8 100644
--- a/src/components/ha-selector/ha-selector-text.ts
+++ b/src/components/ha-selector/ha-selector-text.ts
@@ -76,7 +76,11 @@ export class HaTextSelector extends LitElement {
       ${this.selector.text?.type === "password"
         ? html`<ha-icon-button
             toggles
-            .label=${`${this._unmaskedPassword ? "Hide" : "Show"} password`}
+            .label=${this.hass.localize(
+              this._unmaskedPassword
+                ? "ui.components.selectors.text.hide_password"
+                : "ui.components.selectors.text.show_password"
+            )}
             @click=${this._toggleUnmaskedPassword}
             .path=${this._unmaskedPassword ? mdiEyeOff : mdiEye}
           ></ha-icon-button>`
diff --git a/src/translations/en.json b/src/translations/en.json
index 566fedce9640..20e3ad35d3e3 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -328,6 +328,10 @@
         "file": {
           "upload_failed": "Upload failed",
           "unknown_file": "Unknown file"
+        },
+        "text": {
+          "show_password": "Show password",
+          "hide_password": "Hide password"
         }
       },
       "logbook": {