diff --git a/icekit_events/models.py b/icekit_events/models.py
index 4041cd5..a96ad21 100644
--- a/icekit_events/models.py
+++ b/icekit_events/models.py
@@ -514,8 +514,8 @@ def __str__(self):
     def generate(self, until=None):
         """
         Return a list of datetime objects for event occurrence start and end
-        times, up to the given ``until`` parameter or up to the configured
-        ``REPEAT_LIMIT`` for unlimited events.
+        times, up to the given ``until`` parameter, or up to the ``repeat_end``
+        time, or to the configured ``REPEAT_LIMIT`` for unlimited events.
         """
         # Get starting datetime just before this event's start date or time
         # (must be just before since start & end times are *excluded* by the
@@ -528,6 +528,12 @@ def generate(self, until=None):
                 until = self.repeat_end
             else:
                 until = djtz.now() + appsettings.REPEAT_LIMIT
+            # For all-day occurrence generation, make the `until` constraint
+            # the next date from of the repeat end date to ensure the end
+            # date is included in the generated set as users expect (and
+            # remembering the `between` method used below is exclusive).
+            if self.is_all_day:
+                until += timedelta(days=1)
         # Make datetimes naive, since RRULE spec contains naive datetimes so
         # our constraints must be the same
         start_dt = coerce_naive(start_dt)
diff --git a/icekit_events/tests/tests.py b/icekit_events/tests/tests.py
index a6ac52b..9365d14 100644
--- a/icekit_events/tests/tests.py
+++ b/icekit_events/tests/tests.py
@@ -962,6 +962,17 @@ def test_daily_repeating_every_day_in_month(self):
         self.assertTrue(coerce_naive(start) in rruleset)
         self.assertTrue(
             coerce_naive(djtz.datetime(2016,10,31, 0,0)) in rruleset)
+        # Repeating generator `generate` method produces expected date entries
+        start_and_end_times_list = list(generator.generate())
+        self.assertEqual(31, len(start_and_end_times_list))
+        self.assertEqual(
+            (coerce_naive(start),
+             coerce_naive(end) + timedelta(days=1, microseconds=-1)),
+            start_and_end_times_list[0])
+        self.assertEqual(
+            (coerce_naive(repeat_end),
+             coerce_naive(repeat_end) + timedelta(days=1, microseconds=-1)),
+            start_and_end_times_list[-1])
 
 
 class TestEventOccurrences(TestCase):