diff --git a/examples/shorthand/main.js b/examples/shorthand/main.js
index 636b2bf..c2ee500 100644
--- a/examples/shorthand/main.js
+++ b/examples/shorthand/main.js
@@ -25,7 +25,7 @@ $(function(){
 
     $('#btnPlain').click(function(){
         // Shorthand syntax allows you to retrieve the template, and attach to target DOM element all in one call
-        infuser.infuse("HelloWorld", $("#targetPlain"), { postRender: togglePlain });
+        infuser.infuse("HelloWorld", { postRender: togglePlain, targetSelector: "#targetPlain" });
     });
 
     $('#btnFancy').click(function(){
@@ -33,8 +33,8 @@ $(function(){
         infuser
             .infuse(
                 "Example",
-                $("#targetFancy"),
                 {
+                    targetSelector: "#targetFancy",
                     model: model,
                     preRender: function(target, template) { $(target).children().remove().end().fadeOut().hide(); },
                     render:    function(target, template) { $(target).append(template).slideDown('slow'); },
diff --git a/examples/trafficcop/main.js b/examples/trafficcop/main.js
index 6e46993..3fe4f73 100644
--- a/examples/trafficcop/main.js
+++ b/examples/trafficcop/main.js
@@ -2,8 +2,8 @@ var toggled = false,
     doStuff = function(modelNum) {
         infuser.infuse(
             "Example",
-            $("#target"),
             {
+                targetSelector: "#target",
                 model: menus[modelNum],
                 render: function(target, template) {
                     $(target).append(template).slideDown('slow');
diff --git a/lib/infuser.js b/lib/infuser.js
index b26ee3d..43cd0e3 100644
--- a/lib/infuser.js
+++ b/lib/infuser.js
@@ -130,7 +130,8 @@ var infuser = {
         templateUrl: "",
         templateSuffix: ".html",
         templatePrefix: "",
-        renderInstruction: function(template, model) { return template; } // NO_OP
+        renderInstruction: function(template, model) { return template; }, // NO_OP
+        domTargetResolver: function(templateId) { return "#" + templateId } // DEFAULT MAPPING
     },
 
     get: function(templateId, callback) {
@@ -187,15 +188,16 @@ var infuser = {
         return template;
     },
 
-    infuse: function(templateId, targetDomElement, renderOptions) {
+    infuse: function(templateId, renderOptions) {
         var options = $.extend({}, defaultRenderOptions, renderOptions),
-            self = this;
+            self = this,
+            targetElement = options.targetSelector || self.config.domTargetResolver(templateId);
         self.get(templateId, function(template) {
             var _template = template;
-            options.preRender(targetDomElement, _template);
+            options.preRender(targetElement, _template);
             _template = self.config.renderInstruction(_template, options.model);
-            options.render(targetDomElement, _template);
-            options.postRender(targetDomElement);
+            options.render(targetElement, _template);
+            options.postRender(targetElement);
         });
     }
 };
diff --git a/lib/infuser.min.gz.js b/lib/infuser.min.gz.js
index 95668f2..e74bb56 100644
Binary files a/lib/infuser.min.gz.js and b/lib/infuser.min.gz.js differ
diff --git a/lib/infuser.min.js b/lib/infuser.min.js
index b4c7ffe..c21ce8a 100644
--- a/lib/infuser.min.js
+++ b/lib/infuser.min.js
@@ -1 +1 @@
-(function(a,b){var c=function(){},d={preRender:c,render:function(a,b){$(a).children().length===0?$(a).append($(b)):$(a).children().replaceWith($(b))},postRender:c},e={templates:{},storeTemplate:function(a,b){this.templates[a]=b},getTemplate:function(a){return this.templates[a]},purge:function(){this.templates={}}},f={templateIds:[],storeTemplate:function(a,b){var c=document.getElementById(a);c===null&&(this.templateIds.push(a),c=document.createElement("script"),c.type="text/html",c.id=a,document.body.appendChild(c)),c.text=b},getTemplate:function(a){return document.getElementById(a)},purge:function(){for(var a=0;a<this.templateIds.length;a++)document.body.removeChild(document.getElementById(this.templateIds[a]));this.templateIds=[]}},g="<div class='infuser-error'>The template <a href='{TEMPLATEURL}'>{TEMPLATEID}</a> could not be loaded. {STATUS}</div>",h=function(a,b,c){return g.replace("{STATUS}",a).replace("{TEMPLATEID}",b).replace("{TEMPLATEURL}",c)},i=[],j={getTemplatePath:function(a){var c=l.config.templatePrefix+a+l.config.templateSuffix;return l.config.templateUrl===b||l.config.templateUrl===""?c:l.config.templateUrl+"/"+c},templateGetSuccess:function(a,b){return function(c){l.store.storeTemplate(a,c),b(l.store.getTemplate(a))}},templateGetError:function(a,b,c){return function(d){$.inArray(a,i)===-1&&i.push(a);var e=h("HTTP Status code: "+d.status,a,b);l.store.storeTemplate(a,e),c(l.store.getTemplate(a))}}},k={inProgress:{},direct:function(a){var b=a.type+"_"+a.dataType+"_"+a.url,c=this;if(!c.inProgress[b]){var d=function(){delete c.inProgress[b]},e={successCallbacks:[a.success],errorCallbacks:[a.error],success:function(a){$.each($(c.inProgress[b].successCallbacks),function(b,c){c(a)}),d()},error:function(a){$.each($(c.inProgress[b].errorCallbacks),function(b,c){c(a)}),d()}};c.inProgress[b]=$.extend({},a,e),$.ajax(c.inProgress[b])}else c.inProgress[b].successCallbacks.push(a.success),c.inProgress[b].errorCallbacks.push(a.error)}},l={storageOptions:{hash:e,script:f},store:e,config:{templateUrl:"",templateSuffix:".html",templatePrefix:"",renderInstruction:function(a,b){return a}},get:function(a,b){var c=this.store.getTemplate(a),d,e;!c||$.inArray(a,i)!==-1?(d=j.getTemplatePath(a),e={async:!0,url:d,dataType:"html",type:"GET",success:j.templateGetSuccess(a,b),error:j.templateGetError(a,d,b)},k.direct(e)):b(c)},getSync:function(a){var b=this.store.getTemplate(a),c,d,e;if(!b||$.inArray(a,i)!==-1)c=j.getTemplatePath(a),d=null,e={async:!1,url:c,dataType:"html",type:"GET",success:function(a){d=a},error:function(b){$.inArray(a)===-1&&i.push(a),d=h("HTTP Status code: exception.status",a,c)}},$.ajax(e),d===null?d=h("An unknown error occurred.",a,c):(this.store.storeTemplate(a,d),b=this.store.getTemplate(a));return b},infuse:function(a,b,c){var e=$.extend({},d,c),f=this;f.get(a,function(a){var c=a;e.preRender(b,c),c=f.config.renderInstruction(c,e.model),e.render(b,c),e.postRender(b)})}};a.infuser=l})(window)
\ No newline at end of file
+(function(a,b){var c=function(){},d={preRender:c,render:function(a,b){$(a).children().length===0?$(a).append($(b)):$(a).children().replaceWith($(b))},postRender:c},e={templates:{},storeTemplate:function(a,b){this.templates[a]=b},getTemplate:function(a){return this.templates[a]},purge:function(){this.templates={}}},f={templateIds:[],storeTemplate:function(a,b){var c=document.getElementById(a);c===null&&(this.templateIds.push(a),c=document.createElement("script"),c.type="text/html",c.id=a,document.body.appendChild(c)),c.text=b},getTemplate:function(a){return document.getElementById(a)},purge:function(){for(var a=0;a<this.templateIds.length;a++)document.body.removeChild(document.getElementById(this.templateIds[a]));this.templateIds=[]}},g="<div class='infuser-error'>The template <a href='{TEMPLATEURL}'>{TEMPLATEID}</a> could not be loaded. {STATUS}</div>",h=function(a,b,c){return g.replace("{STATUS}",a).replace("{TEMPLATEID}",b).replace("{TEMPLATEURL}",c)},i=[],j={getTemplatePath:function(a){var c=l.config.templatePrefix+a+l.config.templateSuffix;return l.config.templateUrl===b||l.config.templateUrl===""?c:l.config.templateUrl+"/"+c},templateGetSuccess:function(a,b){return function(c){l.store.storeTemplate(a,c),b(l.store.getTemplate(a))}},templateGetError:function(a,b,c){return function(d){$.inArray(a,i)===-1&&i.push(a);var e=h("HTTP Status code: "+d.status,a,b);l.store.storeTemplate(a,e),c(l.store.getTemplate(a))}}},k={inProgress:{},direct:function(a){var b=a.type+"_"+a.dataType+"_"+a.url,c=this;if(!c.inProgress[b]){var d=function(){delete c.inProgress[b]},e={successCallbacks:[a.success],errorCallbacks:[a.error],success:function(a){$.each($(c.inProgress[b].successCallbacks),function(b,c){c(a)}),d()},error:function(a){$.each($(c.inProgress[b].errorCallbacks),function(b,c){c(a)}),d()}};c.inProgress[b]=$.extend({},a,e),$.ajax(c.inProgress[b])}else c.inProgress[b].successCallbacks.push(a.success),c.inProgress[b].errorCallbacks.push(a.error)}},l={storageOptions:{hash:e,script:f},store:e,config:{templateUrl:"",templateSuffix:".html",templatePrefix:"",renderInstruction:function(a,b){return a},domTargetResolver:function(a){return"#"+a}},get:function(a,b){var c=this.store.getTemplate(a),d,e;!c||$.inArray(a,i)!==-1?(d=j.getTemplatePath(a),e={async:!0,url:d,dataType:"html",type:"GET",success:j.templateGetSuccess(a,b),error:j.templateGetError(a,d,b)},k.direct(e)):b(c)},getSync:function(a){var b=this.store.getTemplate(a),c,d,e;if(!b||$.inArray(a,i)!==-1)c=j.getTemplatePath(a),d=null,e={async:!1,url:c,dataType:"html",type:"GET",success:function(a){d=a},error:function(b){$.inArray(a)===-1&&i.push(a),d=h("HTTP Status code: exception.status",a,c)}},$.ajax(e),d===null?d=h("An unknown error occurred.",a,c):(this.store.storeTemplate(a,d),b=this.store.getTemplate(a));return b},infuse:function(a,b){var c=$.extend({},d,b),e=this,f=c.targetSelector||e.config.domTargetResolver(a);e.get(a,function(a){var b=a;c.preRender(f,b),b=e.config.renderInstruction(b,c.model),c.render(f,b),c.postRender(f)})}};a.infuser=l})(window)
\ No newline at end of file
diff --git a/src/Api.js b/src/Api.js
index 5bbd7fd..19cbede 100644
--- a/src/Api.js
+++ b/src/Api.js
@@ -10,7 +10,8 @@ var infuser = {
         templateUrl: "",
         templateSuffix: ".html",
         templatePrefix: "",
-        renderInstruction: function(template, model) { return template; } // NO_OP
+        renderInstruction: function(template, model) { return template; }, // NO_OP
+        domTargetResolver: function(templateId) { return "#" + templateId } // DEFAULT MAPPING
     },
 
     get: function(templateId, callback) {
@@ -67,15 +68,16 @@ var infuser = {
         return template;
     },
 
-    infuse: function(templateId, targetDomElement, renderOptions) {
+    infuse: function(templateId, renderOptions) {
         var options = $.extend({}, defaultRenderOptions, renderOptions),
-            self = this;
+            self = this,
+            targetElement = options.targetSelector || self.config.domTargetResolver(templateId);
         self.get(templateId, function(template) {
             var _template = template;
-            options.preRender(targetDomElement, _template);
+            options.preRender(targetElement, _template);
             _template = self.config.renderInstruction(_template, options.model);
-            options.render(targetDomElement, _template);
-            options.postRender(targetDomElement);
+            options.render(targetElement, _template);
+            options.postRender(targetElement);
         });
     }
 };
\ No newline at end of file