Earned Media shows analytical overview of how many times consumers (unique users based on UUID) searched, mentioned, and shared project related articles or blogs on different media platforms, starting from Facebook, Linked to blog sites and news publishing websites. This helps project administrators, companies and organizations to understand software development projects through quantitative analysis of social media activity, and processes. Earned Media includes various metrics, such as geographical data, sentiment analysis, SEO metrics, social media sharing/mentions, publishers, and so on.