diff --git a/jenkins-plugin/pom.xml b/jenkins-plugin/pom.xml
index be416906..b87223da 100644
--- a/jenkins-plugin/pom.xml
+++ b/jenkins-plugin/pom.xml
@@ -36,7 +36,7 @@
   <groupId>org.jenkins-ci.plugins</groupId>
   <artifactId>pipeline-maven</artifactId>
   <packaging>hpi</packaging>
-  <version>3.0.8-SNAPSHOT</version>
+  <version>3.1.0-beta-1</version>
 
   <name>Pipeline Maven Integration Plugin</name>
   <description>
@@ -56,7 +56,7 @@
     <connection>scm:git:git://github.com/jenkinsci/pipeline-maven-plugin.git</connection>
     <developerConnection>scm:git:git@github.com:jenkinsci/pipeline-maven-plugin.git</developerConnection>
     <url>https://github.com/jenkinsci/pipeline-maven-plugin</url>
-    <tag>HEAD</tag>
+    <tag>pipeline-maven-3.1.0-beta-1</tag>
   </scm>
 
   <developers>
diff --git a/maven-spy/pom.xml b/maven-spy/pom.xml
index 5e6d708d..4f6a989b 100644
--- a/maven-spy/pom.xml
+++ b/maven-spy/pom.xml
@@ -29,7 +29,7 @@
     <parent>
         <groupId>org.jenkins-ci.plugins</groupId>
         <artifactId>pipeline-maven-parent</artifactId>
-        <version>3.0.8-SNAPSHOT</version>
+        <version>3.1.0-beta-1</version>
         <relativePath>../pom.xml</relativePath>
     </parent>
 
@@ -53,7 +53,7 @@
         <connection>scm:git:git://github.com/jenkinsci/pipeline-maven-plugin.git</connection>
         <developerConnection>scm:git:git@github.com:jenkinsci/pipeline-maven-plugin.git</developerConnection>
         <url>https://github.com/jenkinsci/pipeline-maven-plugin</url>
-      <tag>HEAD</tag>
+      <tag>pipeline-maven-3.1.0-beta-1</tag>
     </scm>
 
     <developers>
diff --git a/pom.xml b/pom.xml
index 1c57b701..8e767500 100644
--- a/pom.xml
+++ b/pom.xml
@@ -27,7 +27,7 @@
     <modelVersion>4.0.0</modelVersion>
     <groupId>org.jenkins-ci.plugins</groupId>
     <artifactId>pipeline-maven-parent</artifactId>
-    <version>3.0.8-SNAPSHOT</version>
+    <version>3.1.0-beta-1</version>
     <packaging>pom</packaging>
 
     <name>Pipeline Maven Integration Plugin Parent</name>
@@ -61,7 +61,7 @@
         <connection>scm:git:git://github.com/jenkinsci/pipeline-maven-plugin.git</connection>
         <developerConnection>scm:git:git@github.com:jenkinsci/pipeline-maven-plugin.git</developerConnection>
         <url>https://github.com/jenkinsci/pipeline-maven-plugin</url>
-        <tag>HEAD</tag>
+        <tag>pipeline-maven-3.1.0-beta-1</tag>
     </scm>
     <modules>
         <module>maven-spy</module>