diff --git a/Makefile b/Makefile
index 24eed5c..960c0ed 100644
--- a/Makefile
+++ b/Makefile
@@ -4,10 +4,10 @@ REGISTRY_IMAGE = fabric8-jenkins-idler
 
 ifeq ($(TARGET),rhel)
 	DOCKERFILE_DEPLOY := Dockerfile.deploy.rhel
-	REGISTRY_URL = ${REGISTRY_URI}/rhel-${REGISTRY_NS}-${REGISTRY_IMAGE}
+	REGISTRY_URL = ${REGISTRY_URI}/openshiftio/rhel-${REGISTRY_NS}-${REGISTRY_IMAGE}
 else
 	DOCKERFILE_DEPLOY := Dockerfile.deploy
-	REGISTRY_URL = ${REGISTRY_URI}/${REGISTRY_NS}-${REGISTRY_IMAGE}
+	REGISTRY_URL = ${REGISTRY_URI}/openshiftio/${REGISTRY_NS}-${REGISTRY_IMAGE}
 endif
 
 IMAGE_TAG ?= $(shell git rev-parse --short HEAD)