diff --git a/files/en-us/web/api/topics_api/index.md b/files/en-us/web/api/topics_api/index.md index b8f954d8ad7850c..c6909b2e7cc44ce 100644 --- a/files/en-us/web/api/topics_api/index.md +++ b/files/en-us/web/api/topics_api/index.md @@ -22,7 +22,7 @@ The **Topics API** provides a mechanism for developers to implement use cases su A typical mechanism for advertising on the web involves a user visiting **publisher** sites that use an advertising technology (ad tech) platform to publish ads for an **advertiser**'s products or services. The publisher is paid to display the ads, which helps to fund their content, and more business is driven to advertiser sites. -The above process can be made more effective using interest-based advertising (IBA). The idea is that when users visit the publisher sites, they are served a **personalized** selection of ads based on their interests. Their interests are inferred from sites they have previously visited. In the past, third-party cookies have been used to collect information on user interests, but all browsers are phasing out the use of third-party cookies. The Topics API provides part of the path towards this goal — a mechanism to implement IBA that does not depend on third-party cookies. +The above process can be made more effective using interest-based advertising (IBA). The idea is that when users visit the publisher sites, they are served a **personalized** selection of ads based on their interests. Their interests are inferred from sites they have previously visited. In the past, third-party tracking cookies have been used to collect information on user interests, but browsers are [phasing out the availability of third-party cookies](/en-US/blog/goodbye-third-party-cookies/) for an increasing proportion of users. The Topics API provides part of the path towards this goal — a mechanism to implement IBA that does not depend on user tracking. First of all, the browser infers a user's interests from the URLs of sites they visit that have ad tech `