diff --git a/exporter/lokiexporter/encode_json.go b/exporter/lokiexporter/encode_json.go
index 5c09a5e2dee6..39b8e34c3f89 100644
--- a/exporter/lokiexporter/encode_json.go
+++ b/exporter/lokiexporter/encode_json.go
@@ -25,7 +25,7 @@ import (
 
 type lokiEntry struct {
 	Name       string                 `json:"name,omitempty"`
-	Body       string                 `json:"body,omitempty"`
+	Body       json.RawMessage        `json:"body,omitempty"`
 	TraceID    string                 `json:"traceid,omitempty"`
 	SpanID     string                 `json:"spanid,omitempty"`
 	Severity   string                 `json:"severity,omitempty"`
@@ -33,12 +33,35 @@ type lokiEntry struct {
 	Resources  map[string]interface{} `json:"resources,omitempty"`
 }
 
-func serializeBody(body pdata.AttributeValue) (string, error) {
-	str := ""
+func serializeBody(body pdata.AttributeValue) ([]byte, error) {
+	var str []byte
 	var err error
-	if body.Type() == pdata.AttributeValueTypeString {
-		str = body.StringVal()
-	} else {
+	switch body.Type() {
+	case pdata.AttributeValueTypeEmpty:
+		// no body
+
+	case pdata.AttributeValueTypeString:
+		str, err = json.Marshal(body.StringVal())
+
+	case pdata.AttributeValueTypeInt:
+		str, err = json.Marshal(body.IntVal())
+
+	case pdata.AttributeValueTypeDouble:
+		str, err = json.Marshal(body.DoubleVal())
+
+	case pdata.AttributeValueTypeBool:
+		str, err = json.Marshal(body.BoolVal())
+
+	case pdata.AttributeValueTypeMap:
+		str, err = json.Marshal(body.MapVal().AsRaw())
+
+	case pdata.AttributeValueTypeArray:
+		str, err = json.Marshal(attributeValueSliceAsRaw(body.SliceVal()))
+
+	case pdata.AttributeValueTypeBytes:
+		str, err = json.Marshal(body.BytesVal())
+
+	default:
 		err = fmt.Errorf("unsuported body type to serialize")
 	}
 	return str, err
@@ -48,7 +71,7 @@ func encodeJSON(lr pdata.LogRecord, res pdata.Resource) (string, error) {
 	var logRecord lokiEntry
 	var jsonRecord []byte
 	var err error
-	var body string
+	var body []byte
 
 	body, err = serializeBody(lr.Body())
 	if err != nil {
@@ -71,3 +94,28 @@ func encodeJSON(lr pdata.LogRecord, res pdata.Resource) (string, error) {
 	}
 	return string(jsonRecord), nil
 }
+
+// Copied from pdata (es AttributeValueSlice) asRaw() since its not exported
+func attributeValueSliceAsRaw(es pdata.AttributeValueSlice) []interface{} {
+	rawSlice := make([]interface{}, 0, es.Len())
+	for i := 0; i < es.Len(); i++ {
+		v := es.At(i)
+		switch v.Type() {
+		case pdata.AttributeValueTypeString:
+			rawSlice = append(rawSlice, v.StringVal())
+		case pdata.AttributeValueTypeInt:
+			rawSlice = append(rawSlice, v.IntVal())
+		case pdata.AttributeValueTypeDouble:
+			rawSlice = append(rawSlice, v.DoubleVal())
+		case pdata.AttributeValueTypeBool:
+			rawSlice = append(rawSlice, v.BoolVal())
+		case pdata.AttributeValueTypeBytes:
+			rawSlice = append(rawSlice, v.BytesVal())
+		case pdata.AttributeValueTypeEmpty:
+			rawSlice = append(rawSlice, nil)
+		default:
+			rawSlice = append(rawSlice, "<Invalid array value>")
+		}
+	}
+	return rawSlice
+}
diff --git a/exporter/lokiexporter/encode_json_test.go b/exporter/lokiexporter/encode_json_test.go
index d54f234bb185..328b70c94f6d 100644
--- a/exporter/lokiexporter/encode_json_test.go
+++ b/exporter/lokiexporter/encode_json_test.go
@@ -38,21 +38,17 @@ func exampleLog() (pdata.LogRecord, pdata.Resource) {
 	return buffer, resource
 }
 
-func exampleJSON() string {
-	jsonExample := `{"name":"name","body":"Example log","traceid":"01020304000000000000000000000000","spanid":"0506070800000000","severity":"error","attributes":{"attr1":"1","attr2":"2"},"resources":{"host.name":"something"}}`
-	return jsonExample
-}
+func TestConvertWithStringBody(t *testing.T) {
+	in := `{"name":"name","body":"Example log","traceid":"01020304000000000000000000000000","spanid":"0506070800000000","severity":"error","attributes":{"attr1":"1","attr2":"2"},"resources":{"host.name":"something"}}`
 
-func TestConvertString(t *testing.T) {
-	in := exampleJSON()
 	out, err := encodeJSON(exampleLog())
-	t.Log(in)
-	t.Log(out, err)
+	assert.NoError(t, err)
 	assert.Equal(t, in, out)
 }
 
-func TestConvertNonString(t *testing.T) {
-	in := exampleJSON()
+func TestConvertWithMapBody(t *testing.T) {
+	in := `{"name":"name","body":{"key1":"value","key2":"value"},"traceid":"01020304000000000000000000000000","spanid":"0506070800000000","severity":"error","attributes":{"attr1":"1","attr2":"2"},"resources":{"host.name":"something"}}`
+
 	log, resource := exampleLog()
 	mapVal := pdata.NewAttributeValueMap()
 	mapVal.MapVal().Insert("key1", pdata.NewAttributeValueString("value"))
@@ -60,7 +56,74 @@ func TestConvertNonString(t *testing.T) {
 	mapVal.CopyTo(log.Body())
 
 	out, err := encodeJSON(log, resource)
-	t.Log(in)
-	t.Log(out, err)
-	assert.EqualError(t, err, "unsuported body type to serialize")
+	assert.NoError(t, err)
+	assert.Equal(t, in, out)
+}
+
+func TestSerializeBody(t *testing.T) {
+
+	arrayval := pdata.NewAttributeValueArray()
+	arrayval.SliceVal().AppendEmpty().SetStringVal("a")
+	arrayval.SliceVal().AppendEmpty().SetStringVal("b")
+
+	simplemap := pdata.NewAttributeValueMap()
+	simplemap.MapVal().InsertString("key", "val")
+
+	complexmap := pdata.NewAttributeValueMap()
+	complexmap.MapVal().InsertString("keystr", "val")
+	complexmap.MapVal().InsertInt("keyint", 1)
+	complexmap.MapVal().InsertDouble("keyint", 1)
+	complexmap.MapVal().InsertBool("keybool", true)
+	complexmap.MapVal().InsertNull("keynull")
+	complexmap.MapVal().Insert("keyarr", arrayval)
+	complexmap.MapVal().Insert("keymap", simplemap)
+	complexmap.MapVal().Insert("keyempty", pdata.NewAttributeValueEmpty())
+
+	testcases := []struct {
+		input    pdata.AttributeValue
+		expected []byte
+	}{
+		{
+			pdata.NewAttributeValueEmpty(),
+			nil,
+		},
+		{
+			pdata.NewAttributeValueString("a"),
+			[]byte(`"a"`),
+		},
+		{
+			pdata.NewAttributeValueInt(1),
+			[]byte(`1`),
+		},
+		{
+			pdata.NewAttributeValueDouble(1.1),
+			[]byte(`1.1`),
+		},
+		{
+			pdata.NewAttributeValueBool(true),
+			[]byte(`true`),
+		},
+		{
+			simplemap,
+			[]byte(`{"key":"val"}`),
+		},
+		{
+			complexmap,
+			[]byte(`{"keyarr":["a","b"],"keybool":true,"keyempty":null,"keyint":1,"keymap":{"key":"val"},"keynull":null,"keystr":"val"}`),
+		},
+		{
+			arrayval,
+			[]byte(`["a","b"]`),
+		},
+		{
+			pdata.NewAttributeValueBytes([]byte(`abc`)),
+			[]byte(`"YWJj"`),
+		},
+	}
+
+	for _, test := range testcases {
+		out, err := serializeBody(test.input)
+		assert.NoError(t, err)
+		assert.Equal(t, test.expected, out)
+	}
 }