diff --git a/src/hatch_openzim/shared.py b/src/hatch_openzim/shared.py
index 5f2faec..01f6ad2 100644
--- a/src/hatch_openzim/shared.py
+++ b/src/hatch_openzim/shared.py
@@ -1,6 +1,16 @@
 import logging
 import os
+import sys
 
+DEFAULT_FORMAT = "%(name)s:%(levelname)s:%(message)s"
+
+# create logger
 logger = logging.getLogger("hatch_openzim")
+logger.setLevel(logging.DEBUG)
+
+# setup console logging
+console_handler = logging.StreamHandler(sys.stdout)
+console_handler.setFormatter(logging.Formatter(DEFAULT_FORMAT))
 log_level = logging.getLevelName(os.getenv("HATCH_OPENZIM_LOG_LEVEL", "INFO"))
-logger.setLevel(log_level)
+console_handler.setLevel(log_level)
+logger.addHandler(console_handler)