diff --git a/CHANGELOG.md b/CHANGELOG.md
index 18d364c..d6cbc3d 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -9,6 +9,10 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 ### Changed
 - Use relative paths when compiling multi-file projects.
 
+### Fixed
+- Fixed `pybricksdev` BLE commands not working on Windows when `pythoncom`
+  package is present in environment.
+
 ## [1.0.0-alpha.48] - 2024-05-04
 
 ### Changed
diff --git a/pybricksdev/cli/__init__.py b/pybricksdev/cli/__init__.py
index 56c3ea6..5fb9df5 100644
--- a/pybricksdev/cli/__init__.py
+++ b/pybricksdev/cli/__init__.py
@@ -343,6 +343,15 @@ async def run(self, args: argparse.Namespace):
 def main():
     """Runs ``pybricksdev`` command line interface."""
 
+    if sys.platform == "win32":
+        # Hack around bad side-effects of pythoncom on Windows
+        try:
+            from bleak_winrt._winrt import MTA, init_apartment
+        except ImportError:
+            from winrt._winrt import MTA, init_apartment
+
+        init_apartment(MTA)
+
     # Provide main description and help.
     parser = argparse.ArgumentParser(
         prog=PROG_NAME,