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100 mental models explained

A mental model is a compression of how something works.

Any idea, belief, or concept can be distilled down. Like a map, mental models reveal key information while ignoring irrelevant details.

Models concentrate the world into understandable and useable chunks.

Mental models help us understand the world.

For example, velocity is a mental model that helps you understand that both speed and direction matter.

Reciprocity is a mental model that helps you understand how going positive and going first gets the world to do most of the work for you.

Margin of Safety is a mental model that helps you understand that things don’t always go as planned.

Relativity is a mental model that shows us we have blind spots and how a different perspective can reveal new information.

100 mental models explained

Musk's Knowledge Tree model

At the heart of Musk's Knowledge Tree model lies the emphasis on understanding the fundamental principles or the "roots" of a field before branching out into its more complex aspects. Musk advocates for a deep comprehension of basic concepts, as these serve as the foundation upon which more intricate ideas are built.

How to build knowledge

How to use AI to make better judgements

Using AI to make better judgments

Combining the Eisenhower Decision Matrix with AI can help improve decision-making by identifying important vs. urgent tasks and prioritizing them accordingly. This framework provides a structured approach to evaluate tradeoffs and make better judgments.


Mental Model Name Description When to Apply References
Velocity Considers both speed and direction Analyzing movement or progress Physics textbooks
Reciprocity Going positive and first gets others to reciprocate Social interactions, negotiations "Influence" by Robert Cialdini
Margin of Safety Build in extra capacity for unexpected events Risk management, engineering "The Intelligent Investor" by Benjamin Graham
Relativity Perspective changes perception Analyzing situations from multiple viewpoints Einstein's theory of relativity
Opportunity Cost The loss of potential gain from other alternatives when one option is chosen Making decisions between options Economics textbooks
Inversion Approach a situation from the opposite end Problem-solving, decision making "Poor Charlie's Almanack" by Charlie Munger
Occam's Razor The simplest explanation is usually correct Evaluating competing hypotheses William of Ockham
Second-Order Thinking Consider the consequences of the consequences Long-term decision making "The Most Important Thing" by Howard Marks
Hanlon's Razor Don't attribute to malice what can be explained by stupidity Interpreting others' actions Robert J. Hanlon
Confirmation Bias Tendency to search for info that confirms existing beliefs Evaluating evidence, decision making "Thinking, Fast and Slow" by Daniel Kahneman
Survivorship Bias Focusing on survivors instead of all participants Analyzing success and failure "How to Lie with Statistics" by Darrell Huff
Availability Heuristic Overestimating likelihood of events we can easily recall Risk assessment "Judgment Under Uncertainty" by Kahneman et al.
Dunning-Kruger Effect Unskilled individuals overestimate their abilities Self-assessment, evaluating others Kruger and Dunning's research
Pareto Principle (80/20 Rule) 80% of effects come from 20% of causes Prioritization, resource allocation Vilfredo Pareto's observations
Anchoring Relying too heavily on initial piece of information Negotiations, pricing decisions "Predictably Irrational" by Dan Ariely
Loss Aversion Tendency to prefer avoiding losses over acquiring gains Financial decisions, risk assessment Kahneman and Tversky's research
Sunk Cost Fallacy Continuing a behavior due to previously invested resources Project management, personal decisions "Thinking, Fast and Slow" by Daniel Kahneman
Cognitive Dissonance Mental discomfort from conflicting beliefs or behaviors Personal growth, changing habits Leon Festinger's theory
Framing Effect How information is presented affects decision-making Marketing, communication "Choices, Values, and Frames" by Kahneman & Tversky
Fundamental Attribution Error Overemphasizing personality vs situational factors Judging others' behavior Social psychology textbooks
Hindsight Bias Tendency to see past events as predictable Analyzing historical events, decision-making "The Black Swan" by Nassim Nicholas Taleb
Bandwagon Effect Adopting beliefs or behaviors to conform with a group Social dynamics, marketing "Influence" by Robert Cialdini
Dunbar's Number Cognitive limit to stable social relationships Social network analysis, team building Robin Dunbar's research
Parkinson's Law Work expands to fill the time available Time management, project planning C. Northcote Parkinson's observations
Goodhart's Law When a measure becomes a target, it ceases to be a good measure Performance management, economics Charles Goodhart's observations
Maslow's Hierarchy of Needs Pyramid of human needs from basic to self-actualization Psychology, motivation theory Abraham Maslow's theory
Prisoner's Dilemma Game theory scenario showing conflict between individual and collective interests Strategy, economics, politics Game theory textbooks
Tragedy of the Commons Depletion of shared resource by individuals acting in self-interest Environmental policy, resource management Garrett Hardin's essay
Peter Principle People rise to their level of incompetence in a hierarchy Organizational management Laurence J. Peter's book
Butterfly Effect Small changes can have large consequences in complex systems Chaos theory, weather prediction Edward Lorenz's work
Black Swan Theory Impact of rare, unpredictable events Risk management, finance "The Black Swan" by Nassim Nicholas Taleb
Lindy Effect Life expectancy of non-perishable things is proportional to current age Technology adoption, cultural trends Nassim Nicholas Taleb's writings
Overton Window Range of ideas politically acceptable to the mainstream population Politics, public policy Joseph P. Overton's concept
Broken Windows Theory Visible signs of disorder lead to more disorder Urban planning, crime prevention Wilson and Kelling's theory
Dunning-Kruger Effect Cognitive bias where people with low ability overestimate their competence Self-assessment, team management Kruger and Dunning's research
Pareidolia Tendency to perceive meaningful patterns in random stimuli Pattern recognition, data analysis Psychological studies on perception
Streisand Effect Attempting to hide information leads to increased publicity Public relations, information management Mike Masnick's observation
Cobra Effect Unintended consequences of well-intentioned solutions Policy making, problem-solving Horst Siebert's book
Pygmalion Effect Higher expectations lead to improved performance Education, management Rosenthal and Jacobson's study
Hawthorne Effect People modify behavior when aware of being observed Scientific studies, workplace monitoring Elton Mayo's experiments
Gambler's Fallacy Belief that past events influence future outcomes in random processes Probability, gambling, risk assessment Probability theory
Halo Effect Overall impression of a person influences thoughts about their character Personal judgments, marketing Edward Thorndike's research
Dunbar's Number Cognitive limit to the number of people with whom one can maintain stable social relationships Social network analysis, organizational design Robin Dunbar's anthropological studies
Parkinson's Law Work expands to fill the time available for its completion Time management, project planning C. Northcote Parkinson's observations
Occam's Razor The simplest explanation is usually the correct one Problem-solving, scientific reasoning William of Ockham's principle
Hanlon's Razor Never attribute to malice that which can be adequately explained by stupidity Interpersonal conflicts, organizational issues Robert J. Hanlon's adage
Maslow's Hierarchy of Needs Theory of human motivation based on a hierarchy of needs Psychology, marketing, management Abraham Maslow's theory
Pareto Principle (80/20 Rule) Roughly 80% of effects come from 20% of causes Business strategy, time management Vilfredo Pareto's observations
Cognitive Dissonance Mental discomfort experienced when holding contradictory beliefs Psychology, behavior change Leon Festinger's theory
Confirmation Bias Tendency to search for information that confirms prior beliefs Decision-making, critical thinking Cognitive psychology research
Survivorship Bias Logical error of concentrating on things that "survived" a selection process Data analysis, business strategy Abraham Wald's work
Availability Heuristic Judging probability by the ease with which examples come to mind Risk assessment, decision-making Tversky and Kahneman's research
Anchoring Relying too heavily on one piece of information when making decisions Negotiations, pricing strategies Tversky and Kahneman's studies
Framing Effect How a choice is presented influences the decision Marketing, communication Tversky and Kahneman's work
Loss Aversion People prefer avoiding losses to acquiring equivalent gains Economics, marketing Kahneman and Tversky's prospect theory
Sunk Cost Fallacy Continuing a behavior or endeavor due to previously invested resources Project management, personal decisions Behavioral economics research
Fundamental Attribution Error Overemphasizing personality-based explanations for behaviors observed in others Social psychology, interpersonal relations Lee Ross's studies
Bandwagon Effect Tendency to do or believe things because many other people do or believe the same Marketing, social trends Social psychology research
Dunning-Kruger Effect Cognitive bias where people with low ability at a task overestimate their ability Self-assessment, team management Kruger and Dunning's research
Hindsight Bias Tendency to see past events as predictable Historical analysis, risk assessment Cognitive psychology studies
Baader-Meinhof Phenomenon Increased frequency of seeing something after first noticing it Pattern recognition, cognitive biases Cognitive psychology research
Cognitive Load Theory Limited working memory capacity affects learning and problem-solving Education, user interface design John Sweller's research
Curse of Knowledge Difficulty in imagining what it's like to not know something you know Communication, teaching Economics and cognitive science research
Decoy Effect Phenomenon where consumers change preference between two options when presented with a third option Marketing, pricing strategies Behavioral economics studies
Dunbar's Number Cognitive limit to the number of people with whom one can maintain stable social relationships Social network analysis, organizational design Robin Dunbar's anthropological studies
Economies of Scale Cost advantages that enterprises obtain due to their scale of operation Business strategy, economics Microeconomics theory
Endowment Effect Tendency to overvalue something simply because you own it Behavioral economics, negotiations Richard Thaler's research
Feedback Loop Process in which outputs of a system are routed back as inputs Systems thinking, control theory Cybernetics, systems theory
Gambler's Fallacy Erroneous belief that if something happens more frequently than normal, it will happen less frequently in the future Probability, risk assessment Probability theory
Goodhart's Law When a measure becomes a target, it ceases to be a good measure Performance management, economics Charles Goodhart's observations
Halo Effect Tendency for positive impression of a person in one area to influence opinion in another area Marketing, personal judgments Edward Thorndike's research
Hedonic Treadmill Tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events Psychology, well-being studies Brickman and Campbell's theory
Hyperbolic Discounting Tendency to choose smaller, immediate rewards over larger, later rewards Behavioral economics, self-control Psychological studies on decision-making
Imposter Syndrome Persistent inability to believe one's success is deserved or legitimately achieved Psychology, professional development Pauline Clance and Suzanne Imes' research
Inattentional Blindness Failure to notice an unexpected stimulus in plain sight Cognitive psychology, user experience design Daniel Simons and Christopher Chabris' studies
Information Asymmetry Situation where one party has more or better information than the other Economics, contract theory George Akerlof's research
Law of Diminishing Returns Principle that the marginal benefit of an input decreases as the quantity of the input increases Economics, productivity analysis Microeconomics theory
Mere Exposure Effect Tendency to develop a preference for things merely because they are familiar Psychology, marketing Robert Zajonc's research
Moral Hazard Lack of incentive to guard against risk where one is protected from its consequences Economics, insurance Economic theory
Negativity Bias Tendency to give more weight to negative experiences or information Psychology, risk assessment Psychological studies on cognition
Network Effect Phenomenon where increased numbers of people improve the value of a good or service Economics, technology adoption Economic theory
Opportunity Cost The loss of potential gain from other alternatives when one alternative is chosen Economics, decision-making Economic theory
Ostrich Effect Tendency to ignore negative situations Psychology, financial behavior Behavioral finance research
Overton Window Range of ideas tolerated in public discourse Political science, public policy Joseph P. Overton's concept
Paradox of Choice Phenomenon where too many choices can lead to decision paralysis Consumer behavior, psychology Barry Schwartz's research
Peak-End Rule People judge an experience largely based on how they felt at its peak and at its end Psychology, user experience design Daniel Kahneman's research
Peter Principle Tendency for employees to rise in a hierarchy until they reach their level of incompetence Management theory, organizational behavior Laurence J. Peter's observations
Placebo Effect Beneficial effect produced by a placebo drug or treatment Medicine, psychology Medical research
Prisoner's Dilemma Game theory scenario demonstrating why two individuals might not cooperate even if it's in their best interests Game theory, economics Merrill Flood and Melvin Dresher's work
Prospect Theory People make decisions based on the potential value of losses and gains rather than the final outcome Behavioral economics, decision theory Kahneman and Tversky's research
Reciprocity Social norm of responding to a positive action with another positive action Social psychology, marketing Robert Cialdini's research
Regression to the Mean Phenomenon where extreme events are likely to be followed by more moderate ones Statistics, performance evaluation Francis Galton's observations
Regulatory Capture When regulatory agencies advance the interests of those they are tasked with regulating Political science, economics George Stigler's theory
Ringelmann Effect Tendency for individual members of a group to become increasingly less productive as the size of their group increases Social psychology, team management Maximilien Ringelmann's experiments
Scarcity The fundamental economic problem of having seemingly unlimited human wants in a world of limited resources Economics, marketing Economic theory
Self-Serving Bias Tendency to claim more responsibility for successes than failures Social psychology, performance evaluation Psychological studies on attribution
Semmelweis Reflex Tendency to reject new evidence that contradicts established norms Science, innovation adoption Ignaz Semmelweis' experiences
Social Proof Phenomenon where people assume the actions of others in an attempt to reflect correct behavior Social psychology, marketing Robert Cialdini's research
Status Quo Bias Preference for the current state of affairs Behavioral economics, decision-making Samuelson and Zeckhauser's research
Streisand Effect Attempt to hide or remove information results in the greater spread of that information Public relations, information management Mike Masnick's observation
Substitution Tendency to substitute a difficult question with an easier one Cognitive psychology, decision-making Daniel Kahneman's research
Sunk Cost Fallacy Tendency to continue an endeavor once an investment in money, effort, or time has been made Behavioral economics, project management Arkes and Blumer's studies
System Justification Tendency to defend and bolster the status quo Social psychology, political science John Jost's theory
Tragedy of the Commons Situation where individual users, acting independently according to their own self-interest, behave contrary to the common good Economics, environmental science Garrett Hardin's essay
Tribalism Strong loyalty to one's own tribe or social group Social psychology, politics Anthropological and sociological studies
Zeigarnik Effect Tendency to remember uncompleted or interrupted tasks better than completed ones Psychology, productivity Bluma Zeigarnik's research

This table provides a comprehensive overview of 100 mental models, their descriptions, when to apply them, and references for further reading. These models span various disciplines including psychology, economics, management, and social sciences, offering a diverse toolkit for understanding and navigating complex situations.

Citations: [1] https://fs.blog/mental-models/ [2] https://jamesclear.com/mental-models [3] https://lawsofux.com/mental-model/ [4] https://jamesclear.com/feynman-mental-models [5] https://www.linkedin.com/pulse/mental-models-cognitive-overload-playing-chatgpt-stephen-thair [6] https://junto.investments/mental-models/ [7] https://www.sloww.co/super-thinking-book/ [8] https://www.nateliason.com/blog/mental-model-value